Marmaris
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Overview
Annual Rev
₺672.8k
12 mo avg
↑19%
from prior 12 mo
Occupancy rate
🔒 2•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 ₺7•••
12 mo avg
••.•%
from prior 12 mo
Lead time
23 days
12 mo avg
↓14 days
from prior 12 mo
Revpar
₺1,281
12 mo avg
↓7%
from prior 12 mo
Methodology note: Figures reflect Marmaris market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | 8 (3%) | +₺2,285,094 (+164%) | ₺3,674,726 | ₺1,389,632 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (8.3 nights)
2 bedrooms (8.2 nights)
4+ bedrooms (7.8 nights)
1 bedroom (6.1 nights)
Studio (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms (TRY 61)
3 bedrooms (TRY 48)
1 bedroom (TRY 25)
2 bedrooms (TRY 25)
Studio (TRY 11)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
As of June 2026, Marmaris, Datça, Fethiye have 1,249 active Airbnb and VRBO listings. This represents a 41% decrease from the previous year.
The average Airbnb or VRBO in Marmaris generates ₺523K per year. High-performing properties earn ₺1.4M/year, while low-performing properties earn ₺164K/year. This significant revenue spread highlights a market where top-tier assets capture a disproportionate share of demand, despite a 41% reduction in total available inventory.
Airbnb and VRBO can be profitable in Marmaris. Average annual revenue is ₺523K with 16% occupancy. High-performing properties earn up to ₺1.4M/year. The delta between average and high performance suggests that revenue potential is heavily concentrated in specific segments that remain resilient even as aggregate supply contracts.
The average occupancy rate for Airbnbs and VRBOs in Marmaris is 16%. This occupancy level, combined with an average nightly rate of ₺7K, results in a RevPAR (revenue per available room) of ₺955 per day.
4+ bedroom properties demonstrate the strongest performance in Marmaris, with annual revenue of ₺874K. These properties balance operating costs and rental demand most effectively in the Marmaris market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Marmaris area. Marmaris: Lenient. Tourism ministry certificate and municipal business license required. Minimal enforcement; many operate informally without permits in practice. Datça: Lenient. Similar certificate requirements as Marmaris. Very light enforcement in this smaller resort town; informal rentals common. Fethiye: Lenient. Tourism operation certificate and tax registration needed. Limited enforcement capacity; widespread informal short-term rental market operates alongside licensed properties. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Marmaris Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 41% year-over-year, while RevPAR has decreased 2%. This indicates balanced supply-demand dynamics. The contraction in supply appears to be absorbing excess inventory, preventing a steeper decline in overall market revenue.
Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 87% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.
The most common amenities in Marmaris listings include: Air Conditioning (99%), Kitchen (98%), Washing Machine (95%), Tv (88%), Balcony (73%). Amenities that boost revenue the most include Pool, Washing Machine, Bbq, with Pool properties earning approximately 66% more (₺1.6M/year vs ₺990K/year).
Monthly estimated revenue per listing in Marmaris over the last 12 months: May: ₺16K, June: ₺41K, July: ₺80K, August: ₺91K, September: ₺51K, October: ₺21K, November: ₺9K, December: ₺6K, January: ₺4K, February: ₺6K, March: ₺10K, April: ₺15K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Marmaris is ₺7K, up 23% year-over-year. By property size: 1-bedroom properties average ₺5K/night, 2-bedroom properties average ₺7K/night, 3-bedroom properties average ₺9K/night, 4+ bedroom properties average ₺13K/night. Rates peak in August and are lowest in January.
Guests in Marmaris book an average of 24 days in advance, down 38% from last year. By property size: 1-bedroom: 19 days, 2-bedroom: 24 days, 3-bedroom: 28 days, 4+ bedroom: 33 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Marmaris Airbnb and VRBO market has seen the following changes: supply declined 41%, revenue per listing decreased 2%, occupancy fell 6%, average nightly rates increased 23%, and lead time decreased 38%. These metrics reveal a transition toward shorter booking cycles and higher price points despite lower utilization rates.
In Marmaris, Friday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Tuesday and are lowest on Saturday.