İzmir

As of May 2026, İzmir, Çeşme, Alaçatı, Kuşadası have 2,127 active Airbnb and VRBO listings. This represents a 46% decrease from the previous year.

The average Airbnb or VRBO in İzmir generates ₺474K per year. High-performing properties earn ₺1.4M/year, while low-performing properties earn ₺102K/year. The massive revenue variance suggests a market where top-tier assets capture outsized demand, while average stock struggles to capitalize on current market conditions.

Airbnb and VRBO can be profitable in İzmir. Average annual revenue is ₺474K with 16% occupancy. High-performing properties earn up to ₺1.4M/year. This performance gap underscores that revenue potential is heavily skewed toward elite listings rather than the market average.

The average occupancy rate for Airbnbs and VRBOs in İzmir is 16%. This occupancy level, combined with an average nightly rate of ₺7K, results in a RevPAR (revenue per available room) of ₺963 per day.

4+ bedroom properties demonstrate the strongest performance in İzmir, with annual revenue of ₺1.2M. These properties balance operating costs and rental demand most effectively in the İzmir market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the İzmir area. İzmir: Moderate. Tourism facility certificate required for commercial STRs, tax registration needed. Enforcement increasing in popular areas but inconsistent citywide. Çeşme: Moderate. Municipal tourism permit and tax registration required. Summer season brings more oversight, off-season enforcement lighter. Alaçatı: Moderate. Same requirements as Çeşme but stricter enforcement due to tourism density. Active monitoring during high season. Kuşadası: Lenient. Basic tax registration needed, tourism permits for commercial operations. Limited enforcement, many unlicensed hosts operate freely. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The İzmir Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 46% year-over-year, while RevPAR has increased 27%. This indicates healthy demand growth outpacing supply, signaling a tightening competitive environment that benefits existing operators.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 87% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-February) when gaining traction is harder.

The most common amenities in İzmir listings include: Kitchen (98%), Air Conditioning (97%), Tv (96%), Washing Machine (91%), Heating (88%). Amenities that boost revenue the most include Pool, Bbq, Gym, with Pool properties earning approximately 156% more (₺2.4M/year vs ₺949K/year).

Monthly estimated revenue per listing in İzmir over the last 12 months: May: ₺18K, June: ₺36K, July: ₺60K, August: ₺70K, September: ₺47K, October: ₺20K, November: ₺14K, December: ₺16K, January: ₺15K, February: ₺11K, March: ₺20K, April: ₺26K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in İzmir is ₺7K, up 19% year-over-year. By property size: 1-bedroom properties average ₺5K/night, 2-bedroom properties average ₺6K/night, 3-bedroom properties average ₺11K/night, 4+ bedroom properties average ₺17K/night. Rates peak in August and are lowest in February.

Guests in İzmir book an average of 17 days in advance, down 39% from last year. By property size: 1-bedroom: 15 days, 2-bedroom: 19 days, 3-bedroom: 19 days, 4+ bedroom: 22 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the İzmir Airbnb and VRBO market has seen the following changes: supply declined 46%, revenue per listing increased 27%, occupancy rose 4%, average nightly rates increased 19%, and lead time decreased 39%. The shift toward shorter lead times and higher rates reflects a market transitioning toward more spontaneous, higher-value bookings.

In İzmir, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 24% higher occupancy than weekdays.