Songkhla

As of June 2026, Songkhla, Hat Yai, Satun have 506 active Airbnb and VRBO listings. This represents a 54% increase from the previous year.

The average Airbnb or VRBO in Songkhla generates ฿194K per year. High-performing properties earn ฿788K/year, while low-performing properties earn ฿67K/year. Supply has surged 54% year-over-year while revenue growth remains flat, indicating intensifying competition despite stagnant demand. The wide performance gap suggests market fragmentation where property differentiation significantly influences returns in an increasingly saturated landscape.

Airbnb and VRBO can be profitable in Songkhla. Average annual revenue is ฿194K with 18% occupancy. High-performing properties earn up to ฿788K/year. Supply has surged over 54% year-over-year while revenue growth remains flat, indicating intensifying competition for limited demand. The four-fold gap between average and top performers suggests significant differentiation exists in the market.

The average occupancy rate for Airbnbs and VRBOs in Songkhla is 18%. This occupancy level, combined with an average nightly rate of ฿3K, results in a RevPAR (revenue per available room) of ฿452 per day.

4+ bedroom properties demonstrate the strongest performance in Songkhla, with annual revenue of ฿470K. These properties balance operating costs and rental demand most effectively in the Songkhla market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Songkhla area. I don't have reliable data on short-term rental regulations or enforcement reality for Songkhla, Hat Yai, or Satun specifically. Thailand has national hotel act requirements, but local enforcement varies significantly by municipality and is often inconsistent in smaller cities. Without verified information on actual permits, registration systems, or enforcement practices in these specific southern Thai cities, Local municipal offices would have current requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Songkhla Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 54% year-over-year, while RevPAR has increased 4%. This indicates balanced supply-demand dynamics. The substantial gap between average revenue ($194,422) and top performers ($787,955) suggests significant performance variance, reflecting competitive market conditions where differentiation drives outsized returns for select properties.

Launch around September, 2-3 months before peak fall season (December peaks). This pre-peak timing lets you build reviews when competition is 100% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Songkhla listings include: Tv (92%), Air Conditioning (90%), Kitchen (85%), Washing Machine (57%), Parking (49%). Amenities that boost revenue the most include Bbq, Pool, Air Conditioning, with Bbq properties earning approximately 112% more (฿1.2M/year vs ฿577K/year).

Monthly estimated revenue per listing in Songkhla over the last 12 months: May: ฿13K, June: ฿14K, July: ฿11K, August: ฿16K, September: ฿18K, October: ฿13K, November: ฿12K, December: ฿19K, January: ฿10K, February: ฿11K, March: ฿12K, April: ฿14K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Songkhla is ฿3K, up 27% year-over-year. By property size: 1-bedroom properties average ฿2K/night, 2-bedroom properties average ฿3K/night, 3-bedroom properties average ฿4K/night, 4+ bedroom properties average ฿6K/night. Rates peak in April and are lowest in July.

Guests in Songkhla book an average of 20 days in advance, down 21% from last year. By property size: 1-bedroom: 18 days, 2-bedroom: 18 days, 3-bedroom: 22 days, 4+ bedroom: 26 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Songkhla Airbnb and VRBO market has seen the following changes: supply grew 54%, revenue per listing increased 4%, occupancy fell 21%, average nightly rates increased 27%, and lead time decreased 21%. The sharp supply surge combined with declining occupancy and shortened booking windows signals intensifying competition, while the substantial gap between average ($194,422) and top-performing listings ($787,955) indicates highly uneven market performance.

In Songkhla, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 66% higher occupancy than weekdays.