Songkhla
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Annual revenue (actual)
฿287.4k
12 mo avg
↑25%
from prior 12 mo
Occupancy rate
26%
12 mo avg
↑6%
from prior 12 mo
Avg daily rate
฿2,717
12 mo avg
↑30%
from prior 12 mo
Lead time
20 days
12 mo avg
↑4 days
from prior 12 mo
Revpar
฿649
12 mo avg
↑27%
from prior 12 mo
Methodology note: Figures reflect Songkhla market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +฿800,632 | — | — |
| Pool | 🔒 2• (••%) | 🔒 +฿5••••• (+•••%) | 🔒 ฿1•••••• | 🔒 ฿5••••• |
| Gym | 🔒 6 (•%) | 🔒 +฿8••• (+•%) | 🔒 ฿6••••• | 🔒 ฿6••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.2 nights)
1 bedroom (4.0 nights)
3 bedrooms (3.9 nights)
4+ bedrooms (3.9 nights)
Cleaning fee by bedroom
1 bedroom (THB 0)
2 bedrooms (THB 0)
3 bedrooms (THB 0)
4+ bedrooms (THB 0)
Professional host share
Independent hosts (54%)
Professionally managed (46%)
Over the 12 months ending September 2026, the Songkhla market averaged 614 active Airbnb and VRBO listings, up 58% from a year earlier and up 87% over two years.
An average Songkhla listing earns ฿197K/year. High-performing listings earn ฿757K, while low-performing listings earn ฿66K.
Average occupancy in Songkhla is 18%, producing RevPAR of ฿457 per available night.
4+ bedroom listings generate the highest average annual revenue in Songkhla, at ฿445K.
Rules vary across Songkhla. Songkhla: Lenient. No specific STR regulations or licensing requirements. Minimal enforcement; hosts operate freely on booking platforms without permits. Hat Yai: Lenient. No dedicated STR rules or registration system. Hotels require licenses but private STRs largely unregulated. Light enforcement; many unlicensed operations exist. Satun: Lenient. No formal STR permit requirements. Tourism authority focuses on hotels/guesthouses. Minimal enforcement; informal rentals common without oversight. Verify requirements for the property's jurisdiction.
The Songkhla Airbnb and VRBO market appears broadly balanced. Supply has grown 58% year-over-year, while RevPAR has increased 2%, showing no clear supply-demand imbalance.
RevPAR is highest in December and August; it is lowest in January and March.
The most common amenities are Air Conditioning (97%), TV (97%), Internet (97%). The strongest positive revenue associations are Bbq (+149%), Pool (+98%), Gym (+1%).
Average daily rate in Songkhla is ฿3K, up 11% year-over-year. Rates peak in April and are lowest in August.
Guests in Songkhla book an average of 21 days in advance, down 8% from last year. Booking windows range from 18 days for 1-bedroom listings to 24 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 75% higher than weekday occupancy.
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