Phuket
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Overview
Annual Rev
฿1.2m
12 mo avg
↓18%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓11%
from prior 12 mo
Avg daily rate
฿6,621
12 mo avg
↓0%
from prior 12 mo
Lead time
25 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
฿2,483
12 mo avg
↓25%
from prior 12 mo
Methodology note: Figures reflect Phuket market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +฿1,272,622 | — | — |
| Hot Tub | 🔒 8•• (••%) | 🔒 +฿8••••• (+••%) | 🔒 ฿2•••••• | 🔒 ฿1•••••• |
| Pool | 🔒 4••• (••%) | 🔒 +฿6••••• (+••%) | 🔒 ฿1•••••• | 🔒 ฿8••••• |
| Pets Allowed | 🔒 1••• (••%) | 🔒 +฿1••••• (+••%) | 🔒 ฿1•••••• | 🔒 ฿1•••••• |
| Bicycles | 🔒 1•• (•%) | 🔒 +฿8•••• (+•%) | 🔒 ฿1•••••• | 🔒 ฿1•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (8.9 nights)
1 bedroom (8.5 nights)
3 bedrooms (7.7 nights)
2 bedrooms (7.5 nights)
Cleaning fee by bedroom
3 bedrooms (THB 90)
4+ bedrooms (THB 89)
2 bedrooms (THB 59)
1 bedroom (THB 43)
Professional host share
Professionally managed (87%)
Independent hosts (13%)
Over the 12 months ending August 2026, the Phuket market averaged 10,304 active Airbnb and VRBO listings, up 17% from a year earlier and up 58% over two years.
An average Phuket listing earns ฿834K/year. High-performing listings earn ฿4.1M, while low-performing listings earn ฿221K.
Average occupancy in Phuket is 31%, producing RevPAR of ฿2K per available night.
4+ bedroom listings generate the highest average annual revenue in Phuket, at ฿3.0M.
Rules vary across Phuket. Phuket: Moderate. Hotel license required for STRs under Hotel Act. Many operate without proper licensing. Enforcement inconsistent, mostly targeting larger operations. Patong: Moderate. Same Phuket requirements apply. High STR density tolerated in tourist zones. Enforcement sporadic, focuses on complaints and safety issues. Kata: Moderate. Hotel licensing required but widely ignored by small operators. Light enforcement except for major violations or neighbor complaints. Karon: Moderate. Hotel Act applies but compliance low among villa/condo owners. Minimal enforcement unless properties cause problems. Verify requirements for the property's jurisdiction.
The Phuket Airbnb and VRBO market shows signs of oversaturation. Supply has grown 17% year-over-year, while RevPAR has decreased 6%, suggesting supply is outpacing demand.
RevPAR is highest in January and February; it is lowest in September and June.
The most common amenities are Air Conditioning (99%), TV (97%), Parking (96%). The strongest positive revenue associations are Bbq (+135%), Hot Tub (+64%), Pool (+58%).
Average daily rate in Phuket is ฿8K, up 11% year-over-year. Rates peak in January and are lowest in September.
Guests in Phuket book an average of 24 days in advance, down 16% from last year. Booking windows range from 20 days for 1-bedroom listings to 33 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday.