Phuket
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Annual revenue (actual)
฿1.2m
12 mo avg
↓14%
from prior 12 mo
Occupancy rate
44%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
฿6,543
12 mo avg
↑0%
from prior 12 mo
Lead time
25 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
฿2,484
12 mo avg
↓18%
from prior 12 mo
Methodology note: Figures reflect Phuket market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +฿1,385,388 | — | — |
| Hot Tub | 🔒 8•• (••%) | 🔒 +฿7••••• (+••%) | 🔒 ฿2•••••• | 🔒 ฿1•••••• |
| Pool | 🔒 4••• (••%) | 🔒 +฿4••••• (+••%) | 🔒 ฿1•••••• | 🔒 ฿1•••••• |
| Pets Allowed | 🔒 1••• (••%) | 🔒 +฿1••••• (+••%) | 🔒 ฿1•••••• | 🔒 ฿1•••••• |
| Bicycles | 🔒 1•• (•%) | 🔒 +฿1••••• (+••%) | 🔒 ฿1•••••• | 🔒 ฿1•••••• |
| TV | 🔒 5••• (••%) | 🔒 +฿6•••• (+•%) | 🔒 ฿1•••••• | 🔒 ฿1•••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (8.4 nights)
2 bedrooms (7.6 nights)
3 bedrooms (7.4 nights)
Studio (7.0 nights)
4+ bedrooms (6.7 nights)
Cleaning fee by bedroom
4+ bedrooms (THB 104)
3 bedrooms (THB 92)
2 bedrooms (THB 59)
1 bedroom (THB 43)
Studio (THB 26)
Professional host share
Professionally managed (82%)
Independent hosts (18%)
Over the 12 months ending September 2026, the Phuket market averaged 10,480 active Airbnb and VRBO listings, up 18% from a year earlier and up 61% over two years.
An average Phuket listing earns ฿825K/year. High-performing listings earn ฿4.1M, while low-performing listings earn ฿221K.
Average occupancy in Phuket is 31%, producing RevPAR of ฿2K per available night.
4+ bedroom listings generate the highest average annual revenue in Phuket, at ฿3.0M.
Rules vary across Phuket. Phuket: Moderate. Hotel license required for rentals under 30 days, business registration needed. Enforcement increasing but inconsistent, many operate informally. Patong: Moderate. Same as Phuket provincial rules - hotel license for short-term. Tourist police conduct occasional checks, enforcement sporadic but growing. Kata: Moderate. Provincial hotel licensing applies. Enforcement lighter than Patong, many unlicensed operators continue despite regulations. Karon: Moderate. Hotel license requirements same as other Phuket areas. Minimal active enforcement, widespread informal operations tolerated. Verify requirements for the property's jurisdiction.
The Phuket Airbnb and VRBO market shows signs of oversaturation. Supply has grown 18% year-over-year, while RevPAR has decreased 3%, suggesting supply is outpacing demand.
RevPAR is highest in January and February; it is lowest in September and June.
The most common amenities are Air Conditioning (99%), Internet (98%), TV (97%). The strongest positive revenue associations are Bbq (+135%), Hot Tub (+61%), Pool (+38%).
Average daily rate in Phuket is ฿8K, up 10% year-over-year. Rates peak in January and are lowest in September.
Guests in Phuket book an average of 24 days in advance, down 12% from last year. Booking windows range from 21 days for 1-bedroom listings to 33 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday.
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