Koh Samui
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Overview
Annual Rev
฿1.8m
12 mo avg
↓21%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓10%
from prior 12 mo
Avg daily rate
฿9,913
12 mo avg
↓6%
from prior 12 mo
Lead time
35 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
฿3,544
12 mo avg
↓28%
from prior 12 mo
Methodology note: Figures reflect Koh Samui market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +฿1,731,229 | — | — |
| Barbecue | 🔒 8•• (••%) | 🔒 +฿1•••••• (+•••%) | 🔒 ฿2•••••• | 🔒 ฿1•••••• |
| Gym | 🔒 7•• (••%) | 🔒 +฿1•••••• (+•••%) | 🔒 ฿2•••••• | 🔒 ฿1•••••• |
| Hot Tub | 🔒 3•• (••%) | 🔒 +฿1•••••• (+•••%) | 🔒 ฿2•••••• | 🔒 ฿1•••••• |
| Pool | 🔒 2••• (••%) | 🔒 +฿7••••• (+••%) | 🔒 ฿2•••••• | 🔒 ฿1•••••• |
| EV Charger | 🔒 2• (•%) | 🔒 +฿2••••• (+••%) | 🔒 ฿2•••••• | 🔒 ฿1•••••• |
| Sauna | 🔒 7• (•%) | 🔒 +฿9•••• (+•%) | 🔒 ฿2•••••• | 🔒 ฿1•••••• |
| Pets Allowed | 🔒 7•• (••%) | 🔒 +฿3•••• (+•%) | 🔒 ฿1•••••• | 🔒 ฿1•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (7.5 nights)
1 bedroom (7.5 nights)
2 bedrooms (7.4 nights)
4+ bedrooms (6.5 nights)
Cleaning fee by bedroom
4+ bedrooms (THB 91)
3 bedrooms (THB 66)
2 bedrooms (THB 50)
1 bedroom (THB 23)
Professional host share
Professionally managed (86%)
Independent hosts (14%)
Over the 12 months ending August 2026, the Koh Samui market averaged 3,782 active Airbnb and VRBO listings, up 21% from a year earlier and up 41% over two years.
An average Koh Samui listing earns ฿1.3M/year. High-performing listings earn ฿5.0M, while low-performing listings earn ฿420K.
Average occupancy in Koh Samui is 37%, producing RevPAR of ฿3K per available night.
4+ bedroom listings generate the highest average annual revenue in Koh Samui, at ฿3.1M.
Rules vary across Koh Samui. Koh Samui: Lenient. Hotel license theoretically required for rentals under 30 days, but rarely enforced. Thousands of villas and condos operate without permits. Authorities focus on safety/noise complaints only. Chaweng: Lenient. Same Koh Samui rules apply. Dense STR market operates informally. Enforcement minimal except for major violations or complaints. Lamai: Lenient. Identical to Chaweng/Koh Samui jurisdiction. Widespread unlicensed operation tolerated. No meaningful enforcement of hotel licensing laws. Verify requirements for the property's jurisdiction.
The Koh Samui Airbnb and VRBO market shows signs of oversaturation. Supply has grown 21% year-over-year, while RevPAR has decreased 5%, suggesting supply is outpacing demand.
RevPAR is highest in January and February; it is lowest in October and September.
The most common amenities are Air Conditioning (99%), Kitchen (96%), Internet (94%). The strongest positive revenue associations are Bbq (+105%), TV (+66%), Gym (+63%).
Average daily rate in Koh Samui is ฿10K, up 5% year-over-year. Rates peak in February and are lowest in November.
Guests in Koh Samui book an average of 33 days in advance, down 10% from last year. Booking windows range from 26 days for 1-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Wednesday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Wednesday.