Koh Samui
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Annual revenue (actual)
฿1.9m
12 mo avg
↓15%
from prior 12 mo
Occupancy rate
48%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
฿9,907
12 mo avg
↓3%
from prior 12 mo
Lead time
36 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
฿3,697
12 mo avg
↓13%
from prior 12 mo
Methodology note: Figures reflect Koh Samui market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +฿1,438,299 | — | — |
| Bicycles | 🔒 5• (•%) | 🔒 +฿1•••••• (+•••%) | 🔒 ฿3•••••• | 🔒 ฿1•••••• |
| Gym | 🔒 7•• (••%) | 🔒 +฿1•••••• (+•••%) | 🔒 ฿2•••••• | 🔒 ฿1•••••• |
| TV | 🔒 2••• (••%) | 🔒 +฿9••••• (+••%) | 🔒 ฿2•••••• | 🔒 ฿1•••••• |
| Hot Tub | 🔒 2•• (••%) | 🔒 +฿9••••• (+••%) | 🔒 ฿2•••••• | 🔒 ฿1•••••• |
| EV Charger | 🔒 2• (•%) | 🔒 +฿7••••• (+••%) | 🔒 ฿2•••••• | 🔒 ฿1•••••• |
| Pool | 🔒 2••• (••%) | 🔒 +฿3••••• (+••%) | 🔒 ฿2•••••• | 🔒 ฿1•••••• |
| Heating | 🔒 3•• (••%) | 🔒 +฿2•••• (+•%) | 🔒 ฿1•••••• | 🔒 ฿1•••••• |
| Pets Allowed | 🔒 7•• (••%) | 🔒 +฿2•••• (+•%) | 🔒 ฿1•••••• | 🔒 ฿1•••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (7.7 nights)
2 bedrooms (7.5 nights)
Studio (7.5 nights)
1 bedroom (7.3 nights)
4+ bedrooms (6.6 nights)
Cleaning fee by bedroom
4+ bedrooms (THB 91)
3 bedrooms (THB 66)
2 bedrooms (THB 50)
Studio (THB 24)
1 bedroom (THB 23)
Professional host share
Professionally managed (79%)
Independent hosts (21%)
Over the 12 months ending September 2026, the Koh Samui market averaged 3,862 active Airbnb and VRBO listings, up 22% from a year earlier and up 44% over two years.
An average Koh Samui listing earns ฿1.3M/year. High-performing listings earn ฿5.1M, while low-performing listings earn ฿422K.
Average occupancy in Koh Samui is 37%, producing RevPAR of ฿3K per available night.
4+ bedroom listings generate the highest average annual revenue in Koh Samui, at ฿3.2M.
Rules vary across Koh Samui. Koh Samui: Lenient. No formal STR registration system. Hotels require licenses but private villas/condos operate informally. Minimal enforcement outside resort zones. Chaweng: Lenient. Part of Koh Samui district. Same informal system - no STR permits required for private properties. Hotels need licenses. Light enforcement focused on hotels, not private rentals. Lamai: Lenient. Also Koh Samui district. No STR registration requirements. Private properties operate freely without permits. Enforcement minimal, mainly targets unlicensed hotels. Verify requirements for the property's jurisdiction.
The Koh Samui Airbnb and VRBO market is becoming more competitive. Supply has grown 22% year-over-year, while RevPAR has decreased 0%, suggesting supply is outpacing demand.
RevPAR is highest in January and February; it is lowest in October and November.
The most common amenities are Air Conditioning (99%), Kitchen (96%), TV (94%). The strongest positive revenue associations are Bbq (+101%), TV (+91%), Gym (+60%).
Average daily rate in Koh Samui is ฿10K, up 4% year-over-year. Rates peak in February and are lowest in November.
Guests in Koh Samui book an average of 33 days in advance, down 4% from last year. Booking windows range from 27 days for 1-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Thursday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday.
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