Hua Hin

As of May 2026, Hua Hin, Cha-am, Pranburi have 2,319 active Airbnb and VRBO listings. This represents a 11% decrease from the previous year.

The average Airbnb or VRBO in Hua Hin generates ฿263K per year. High-performing properties earn ฿1.2M/year, while low-performing properties earn ฿72K/year. The massive revenue delta suggests extreme polarization, where a shrinking supply pool creates a winner-take-all environment rather than broad-based profitability for average assets.

Airbnb and VRBO can be profitable in Hua Hin. Average annual revenue is ฿263K with 24% occupancy. High-performing properties earn up to ฿1.2M/year. The significant performance gap indicates that market success is heavily skewed toward top-tier listings capable of capturing premium demand despite the overall 11% reduction in total supply.

The average occupancy rate for Airbnbs and VRBOs in Hua Hin is 24%. This occupancy level, combined with an average nightly rate of ฿4K, results in a RevPAR (revenue per available room) of ฿531 per day.

4+ bedroom properties demonstrate the strongest performance in Hua Hin, with annual revenue of ฿682K. These properties balance operating costs and rental demand most effectively in the Hua Hin market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Hua Hin area. Hua Hin: Lenient. Hotel Act registration theoretically required for stays under 30 days, but rarely enforced. Thousands of condos and villas operate openly on Airbnb/Booking with minimal government intervention. Cha-am: Lenient. Same Hotel Act applies but enforcement nearly non-existent. Small market with limited oversight. Hosts operate freely. Pranburi: Lenient. Minimal enforcement infrastructure. Properties advertised openly as short-term rentals with virtually no regulatory checks or penalties. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Hua Hin Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 11% year-over-year, while RevPAR has decreased 9%. This indicates balanced supply-demand dynamics. The synchronized decline in both supply and revenue suggests that operators are exiting the market at a rate proportional to the softening demand.

Launch around January, 2-3 months before peak winter season (April peaks). This pre-peak timing lets you build reviews when competition is -88% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-September) when gaining traction is harder.

The most common amenities in Hua Hin listings include: Air Conditioning (99%), Kitchen (96%), Tv (94%), Pool (93%), Washing Machine (69%). Amenities that boost revenue the most include Bbq, Pets Allowed, Hot Tub, with Bbq properties earning approximately 95% more (฿1.0M/year vs ฿533K/year).

Monthly estimated revenue per listing in Hua Hin over the last 12 months: May: ฿12K, June: ฿9K, July: ฿15K, August: ฿12K, September: ฿9K, October: ฿14K, November: ฿15K, December: ฿24K, January: ฿20K, February: ฿18K, March: ฿21K, April: ฿25K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Hua Hin is ฿4K, up 40% year-over-year. By property size: 1-bedroom properties average ฿2K/night, 2-bedroom properties average ฿4K/night, 3-bedroom properties average ฿6K/night, 4+ bedroom properties average ฿12K/night. Rates peak in April and are lowest in June.

Guests in Hua Hin book an average of 22 days in advance, down 31% from last year. By property size: 1-bedroom: 19 days, 2-bedroom: 24 days, 3-bedroom: 25 days, 4+ bedroom: 30 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Hua Hin Airbnb and VRBO market has seen the following changes: supply declined 11%, revenue per listing decreased 9%, occupancy fell 17%, average nightly rates increased 40%, and lead time decreased 31%. The sharp rise in nightly rates alongside falling occupancy signals a market attempting to offset lower booking volumes through aggressive pricing.

In Hua Hin, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 10% higher occupancy than weekdays.