Chiang Rai
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Overview
Annual Rev
฿212.2k
12 mo avg
↓32%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓15%
from prior 12 mo
Avg daily rate
฿1,888
12 mo avg
↑4%
from prior 12 mo
Lead time
23 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
฿444
12 mo avg
↓36%
from prior 12 mo
Methodology note: Figures reflect Chiang Rai market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +฿845,186 | — | — |
| Pool | 🔒 1• (••%) | 🔒 +฿2••••• (+••%) | 🔒 ฿6••••• | 🔒 ฿4••••• |
| Barbecue | 🔒 1• (••%) | 🔒 +฿2••••• (+••%) | 🔒 ฿6••••• | 🔒 ฿4••••• |
| Parking | 🔒 6• (••%) | 🔒 +฿1••••• (+••%) | 🔒 ฿4••••• | 🔒 ฿3••••• |
| Pets Allowed | 🔒 2• (••%) | 🔒 +฿1••••• (+••%) | 🔒 ฿5••••• | 🔒 ฿4••••• |
| Heating | 🔒 1• (••%) | 🔒 +฿1••••• (+••%) | 🔒 ฿5••••• | 🔒 ฿4••••• |
| Hot Tub | 🔒 8 (••%) | 🔒 +฿9•••• (+••%) | 🔒 ฿5••••• | 🔒 ฿4••••• |
| TV | 🔒 5• (••%) | 🔒 +฿6•••• (+••%) | 🔒 ฿4••••• | 🔒 ฿4••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (15.0 nights)
2 bedrooms (8.8 nights)
4+ bedrooms (6.1 nights)
1 bedroom (4.7 nights)
Cleaning fee by bedroom
4+ bedrooms (THB 17)
3 bedrooms (THB 11)
2 bedrooms (THB 11)
1 bedroom (THB 9)
Professional host share
Professionally managed (50%)
Independent hosts (50%)
Over the 12 months ending August 2026, the Chiang Rai market averaged 376 active Airbnb and VRBO listings, up 16% from a year earlier and up 117% over two years.
An average Chiang Rai listing earns ฿127K/year. High-performing listings earn ฿496K, while low-performing listings earn ฿38K.
Average occupancy in Chiang Rai is 16%, producing RevPAR of ฿289 per available night.
4+ bedroom listings generate the highest average annual revenue in Chiang Rai, at ฿332K.
Rules vary across Chiang Rai. Chiang Rai: Lenient. Hotel Act registration theoretically required, rarely enforced. Most hosts operate without permits. Minimal government oversight. Mae Sai: Lenient. No specific STR regulations enforced. Hosts operate freely without registration. Border town with minimal tourism enforcement. Chiang Saen: Lenient. Hotel Act applies but unenforced for small operators. Limited STR activity, virtually no regulatory oversight or inspections. Verify requirements for the property's jurisdiction.
The Chiang Rai Airbnb and VRBO market shows signs of oversaturation. Supply has grown 16% year-over-year, while RevPAR has decreased 12%, suggesting supply is outpacing demand.
RevPAR is highest in December and January; it is lowest in September and June.
The most common amenities are Air Conditioning (100%), Parking (99%), Internet (91%). The strongest positive revenue associations are Bicycles (+150%), Lake Access (+89%), Pool (+60%).
Average daily rate in Chiang Rai is ฿2K, up 17% year-over-year. Rates peak in August and are lowest in November.
Guests in Chiang Rai book an average of 25 days in advance, down 11% from last year. Booking windows range from 24 days for 1-bedroom listings to 32 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 7% higher than weekday occupancy.