Chiang Mai
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Annual revenue (actual)
฿439.3k
12 mo avg
↑16%
from prior 12 mo
Occupancy rate
51%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
฿2,177
12 mo avg
↑21%
from prior 12 mo
Lead time
26 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
฿857
12 mo avg
↑5%
from prior 12 mo
Methodology note: Figures reflect Chiang Mai market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +฿630,801 | — | — |
| Lake Access | 🔒 4• (•%) | 🔒 +฿4••••• (+••%) | 🔒 ฿1•••••• | 🔒 ฿6••••• |
| Hot Tub | 🔒 3•• (••%) | 🔒 +฿2••••• (+••%) | 🔒 ฿8••••• | 🔒 ฿5••••• |
| Pets Allowed | 🔒 5•• (••%) | 🔒 +฿2••••• (+••%) | 🔒 ฿8••••• | 🔒 ฿5••••• |
| Bicycles | 🔒 1•• (•%) | 🔒 +฿2••••• (+••%) | 🔒 ฿8••••• | 🔒 ฿6••••• |
| Heating | 🔒 4•• (••%) | 🔒 +฿7•••• (+••%) | 🔒 ฿6••••• | 🔒 ฿6••••• |
| TV | 🔒 2••• (••%) | 🔒 +฿3•••• (+•%) | 🔒 ฿6••••• | 🔒 ฿6••••• |
| Pool | 🔒 1••• (••%) | 🔒 +฿2•••• (+•%) | 🔒 ฿6••••• | 🔒 ฿6••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (10.0 nights)
1 bedroom (7.8 nights)
4+ bedrooms (7.5 nights)
2 bedrooms (5.7 nights)
3 bedrooms (5.2 nights)
Cleaning fee by bedroom
4+ bedrooms (THB 76)
Studio (THB 41)
2 bedrooms (THB 40)
3 bedrooms (THB 27)
1 bedroom (THB 18)
Professional host share
Professionally managed (75%)
Independent hosts (25%)
Over the 12 months ending September 2026, the Chiang Mai market averaged 5,791 active Airbnb and VRBO listings, up 5% from a year earlier and up 47% over two years.
An average Chiang Mai listing earns ฿391K/year. High-performing listings earn ฿1.4M, while low-performing listings earn ฿103K.
Average occupancy in Chiang Mai is 36%, producing RevPAR of ฿803 per available night.
4+ bedroom listings generate the highest average annual revenue in Chiang Mai, at ฿1.2M.
Rules vary across Chiang Mai. Chiang Mai: Lenient. Hotel license theoretically required for rentals under 30 days, but enforcement is minimal. Thousands of unlicensed properties operate openly on booking platforms with little government intervention. Pai: Lenient. Same national hotel license requirement exists but virtually no enforcement in practice. Small guesthouses and vacation rentals operate freely without permits. Chiang Rai: Lenient. Hotel license required by law for short-term rentals, but enforcement is rare. Most hosts operate without licenses or registration. Verify requirements for the property's jurisdiction.
The Chiang Mai Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 37%, showing no clear supply-demand imbalance.
RevPAR is highest in February and December; it is lowest in May and June.
The most common amenities are Air Conditioning (99%), Internet (97%), Kitchen (94%). The strongest positive revenue associations are Bbq (+113%), Hot Tub (+48%), Pets Allowed (+37%).
Average daily rate in Chiang Mai is ฿3K, up 38% year-over-year. Rates peak in February and are lowest in October.
Guests in Chiang Mai book an average of 26 days in advance, down 2% from last year. Booking windows range from 23 days for 1-bedroom listings to 38 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 6% higher than weekday occupancy.
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