Chiang Mai
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Overview
Annual Rev
฿429.1k
12 mo avg
↑11%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
฿2,143
12 mo avg
↑22%
from prior 12 mo
Lead time
25 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
฿826
12 mo avg
↓6%
from prior 12 mo
Methodology note: Figures reflect Chiang Mai market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +฿599,227 | — | — |
| Lake Access | 🔒 4• (•%) | 🔒 +฿4••••• (+••%) | 🔒 ฿1•••••• | 🔒 ฿6••••• |
| Hot Tub | 🔒 3•• (••%) | 🔒 +฿3••••• (+••%) | 🔒 ฿9••••• | 🔒 ฿5••••• |
| Pets Allowed | 🔒 5•• (••%) | 🔒 +฿1••••• (+••%) | 🔒 ฿7••••• | 🔒 ฿5••••• |
| Bicycles | 🔒 1•• (•%) | 🔒 +฿1••••• (+••%) | 🔒 ฿7••••• | 🔒 ฿6••••• |
| Heating | 🔒 4•• (••%) | 🔒 +฿7•••• (+••%) | 🔒 ฿6••••• | 🔒 ฿6••••• |
| Pool | 🔒 1••• (••%) | 🔒 +฿7•••• (+••%) | 🔒 ฿6••••• | 🔒 ฿5••••• |
| Internet | 🔒 2••• (••%) | 🔒 +฿3•••• (+•%) | 🔒 ฿6••••• | 🔒 ฿6••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (19.1 nights)
1 bedroom (8.2 nights)
3 bedrooms (6.9 nights)
2 bedrooms (6.3 nights)
Cleaning fee by bedroom
4+ bedrooms (THB 78)
2 bedrooms (THB 38)
3 bedrooms (THB 27)
1 bedroom (THB 18)
Professional host share
Professionally managed (81%)
Independent hosts (19%)
Over the 12 months ending August 2026, the Chiang Mai market averaged 5,710 active Airbnb and VRBO listings, up 4% from a year earlier and up 45% over two years.
An average Chiang Mai listing earns ฿386K/year. High-performing listings earn ฿1.4M, while low-performing listings earn ฿102K.
Average occupancy in Chiang Mai is 36%, producing RevPAR of ฿787 per available night.
4+ bedroom listings generate the highest average annual revenue in Chiang Mai, at ฿1.2M.
Rules vary across Chiang Mai. Chiang Mai: Lenient. Hotel Act license technically required, rarely enforced. Thousands of unlicensed Airbnbs operate openly. Minimal enforcement. Pai: Lenient. Hotel license nominally required, virtually no enforcement. Small guesthouses and rentals operate freely without permits. Chiang Rai: Lenient. Hotel Act registration required by law, enforcement nearly non-existent. Most short-term rentals operate without licenses. Verify requirements for the property's jurisdiction.
The Chiang Mai Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 32%, showing no clear supply-demand imbalance.
RevPAR is highest in February and December; it is lowest in September and May.
The most common amenities are Air Conditioning (99%), Internet (97%), Kitchen (94%). The strongest positive revenue associations are Bbq (+115%), Hot Tub (+54%), Bicycles (+33%).
Average daily rate in Chiang Mai is ฿3K, up 40% year-over-year. Rates peak in February and are lowest in September.
Guests in Chiang Mai book an average of 26 days in advance, down 6% from last year. Booking windows range from 23 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 5% higher than weekday occupancy.