Maribor

As of June 2026, Maribor, Ptuj, Celje have 342 active Airbnb and VRBO listings. This represents a 3% decrease from the previous year.

The average Airbnb or VRBO in Maribor generates €12K per year. High-performing properties earn €23K/year, while low-performing properties earn €6K/year. Declining supply and revenue suggest a contracting market, while the 30% occupancy rate indicates substantial unutilized capacity. The near-doubling gap between average and high performers signals meaningful differentiation in property appeal or positioning.

Airbnb and VRBO can be profitable in Maribor. Average annual revenue is €12K with 30% occupancy. High-performing properties earn up to €23K/year. Declining supply and revenue suggest a contracting market, while the near-doubling gap between average and top performers indicates significant performance variance, reflecting selective demand rather than broad market strength.

The average occupancy rate for Airbnbs and VRBOs in Maribor is 30%. This occupancy level, combined with an average nightly rate of €116, results in a RevPAR (revenue per available room) of €22 per day.

3-bedroom properties demonstrate the strongest performance in Maribor, with annual revenue of €17K. These properties balance operating costs and rental demand most effectively in the Maribor market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Maribor area. Maribor: Moderate. Registration with tax authority required, tourist tax collection mandatory. Standard zoning rules apply. Moderate enforcement through tax inspections. Ptuj: Moderate. Business registration and categorization needed, tourist tax collection required. No specific STR caps. Light to moderate enforcement, mainly tax-focused. Celje: Moderate. Registration as tourism accommodation mandatory, tourist tax collection required. Standard permits needed. Moderate enforcement through tourism inspectors. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Maribor Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 3% year-over-year, while RevPAR has decreased 7%. This indicates balanced supply-demand dynamics. The performance gap between average revenue ($11,829) and high-performing properties ($23,154) suggests differentiation exists within the market, while the 30% occupancy rate indicates room availability remains competitive despite modest supply contraction.

Launch around May, 2-3 months before peak fall season (August peaks). This pre-peak timing lets you build reviews when competition is 88% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-November) when gaining traction is harder.

The most common amenities in Maribor listings include: Kitchen (96%), Tv (86%), Heating (85%), Air Conditioning (80%), Washing Machine (64%). Amenities that boost revenue the most include Hot Tub, Sauna, Washing Machine, with Hot Tub properties earning approximately 47% more (€29K/year vs €20K/year).

Monthly estimated revenue per listing in Maribor over the last 12 months: May: €657, June: €662, July: €734, August: €912, September: €724, October: €698, November: €527, December: €683, January: €651, February: €526, March: €559, April: €808. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Maribor is €116, up 15% year-over-year. By property size: 1-bedroom properties average €100/night, 2-bedroom properties average €127/night, 3-bedroom properties average €186/night, 4+ bedroom properties average €149/night. Rates peak in February and are lowest in May.

Guests in Maribor book an average of 28 days in advance, down 22% from last year. By property size: 1-bedroom: 26 days, 2-bedroom: 29 days, 3-bedroom: 36 days, 4+ bedroom: 33 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Maribor Airbnb and VRBO market has seen the following changes: supply declined 3%, revenue per listing decreased 7%, occupancy fell 5%, average nightly rates increased 15%, and lead time decreased 22%. The 22% lead time compression amid falling occupancy suggests weakening demand relative to supply, while the significant revenue gap between high-performing ($23,154) and average listings ($11,829) indicates substantial performance variance across the market.

In Maribor, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 45% higher occupancy than weekdays.