Varberg
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Annual revenue (actual)
kr187.8k
12 mo avg
↑19%
from prior 12 mo
Occupancy rate
37%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
kr1,668
12 mo avg
↑33%
from prior 12 mo
Lead time
33 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
kr347
12 mo avg
↑12%
from prior 12 mo
Methodology note: Figures reflect Varberg market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +kr 401,915 | — | — |
| Gym | 🔒 1• (•%) | 🔒 +kr 2••••• (+••%) | 🔒 kr 5••••• | 🔒 kr 3••••• |
| Sauna | 🔒 1• (•%) | 🔒 +kr 2••••• (+••%) | 🔒 kr 5••••• | 🔒 kr 3••••• |
| Internet | 🔒 2•• (••%) | 🔒 +kr 1••••• (+•••%) | 🔒 kr 3••••• | 🔒 kr 1••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 4••••• | 🔒 kr 3••••• |
| EV Charger | 🔒 3• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 4••••• | 🔒 kr 3••••• |
| Washing Machine | 🔒 1•• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
| TV | 🔒 1•• (••%) | 🔒 +kr 9•••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
| Pets Allowed | 🔒 5• (••%) | 🔒 +kr 7•••• (+••%) | 🔒 kr 3••••• | 🔒 kr 3••••• |
| Lake Access | 🔒 1• (•%) | 🔒 +kr 7•••• (+••%) | 🔒 kr 3••••• | 🔒 kr 3••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (9.7 nights)
4+ bedrooms (7.1 nights)
3 bedrooms (7.0 nights)
Studio (6.4 nights)
2 bedrooms (5.7 nights)
Cleaning fee by bedroom
3 bedrooms (SEK 126)
4+ bedrooms (SEK 112)
2 bedrooms (SEK 76)
1 bedroom (SEK 37)
Studio (SEK 36)
Professional host share
Independent hosts (90%)
Professionally managed (10%)
Over the 12 months ending September 2026, the Varberg market averaged 532 active Airbnb and VRBO listings, up 8% from a year earlier and up 269% over two years.
An average Varberg listing earns kr131K/year. High-performing listings earn kr328K, while low-performing listings earn kr82K.
Average occupancy in Varberg is 30%, producing RevPAR of kr243 per available night.
4+ bedroom listings generate the highest average annual revenue in Varberg, at kr247K.
Rules vary across Varberg. Varberg: Moderate. No specific STR permits required, but standard rental laws apply. Must follow apartment association rules if applicable. Limited enforcement, mainly complaint-driven. Falkenberg: Moderate. No dedicated STR licensing system. Standard housing and tax regulations apply. Enforcement through tax authorities and housing complaints, not proactive monitoring. Kungsbacka: Moderate. No special STR permits needed. Subject to general rental and tax laws. Enforcement mainly reactive through neighbor complaints and tax audits, not systematic STR-focused enforcement. Verify requirements for the property's jurisdiction.
The Varberg Airbnb and VRBO market appears broadly balanced. Supply has grown 8% year-over-year, while RevPAR has increased 32%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Kitchen (96%), Parking (94%), Internet (90%). The strongest positive revenue associations are Pool (+137%), Internet (+88%), Gym (+88%).
Average daily rate in Varberg is kr2K, up 29% year-over-year. Rates peak in July and are lowest in April.
Guests in Varberg book an average of 33 days in advance, down 8% from last year. Booking windows range from 32 days for 1-bedroom listings to 38 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 19% higher than weekday occupancy.
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