Varberg
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Overview
Annual Rev
kr180.8k
12 mo avg
↑16%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
kr1,641
12 mo avg
↑33%
from prior 12 mo
Lead time
31 days
12 mo avg
↓10 days
from prior 12 mo
Revpar
kr323
12 mo avg
↓13%
from prior 12 mo
Methodology note: Figures reflect Varberg market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +kr 340,804 | — | — |
| Gym | 🔒 1• (•%) | 🔒 +kr 2••••• (+•••%) | 🔒 kr 5••••• | 🔒 kr 2••••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +kr 2••••• (+•••%) | 🔒 kr 4••••• | 🔒 kr 2••••• |
| Sauna | 🔒 1• (•%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 4••••• | 🔒 kr 2••••• |
| EV Charger | 🔒 2• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 4••••• | 🔒 kr 2••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
| Washing Machine | 🔒 1•• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
| Lake Access | 🔒 1• (•%) | 🔒 +kr 9•••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
| TV | 🔒 1•• (••%) | 🔒 +kr 7•••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
| Internet | 🔒 1•• (••%) | 🔒 +kr 5•••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
| Pets Allowed | 🔒 4• (••%) | 🔒 +kr 3•••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (9.0 nights)
3 bedrooms (7.7 nights)
4+ bedrooms (7.0 nights)
2 bedrooms (5.8 nights)
Cleaning fee by bedroom
3 bedrooms (SEK 120)
4+ bedrooms (SEK 109)
2 bedrooms (SEK 71)
1 bedroom (SEK 41)
Professional host share
Independent hosts (53%)
Professionally managed (47%)
Over the 12 months ending August 2026, the Varberg market averaged 521 active Airbnb and VRBO listings, up 7% from a year earlier and up 261% over two years.
An average Varberg listing earns kr131K/year. High-performing listings earn kr334K, while low-performing listings earn kr82K.
Average occupancy in Varberg is 30%, producing RevPAR of kr239 per available night.
4+ bedroom listings generate the highest average annual revenue in Varberg, at kr251K.
Rules vary across Varberg. Varberg: Moderate. No specific STR permits required, but business registration needed for commercial activity. Must follow general housing and tax rules. Limited active enforcement, mainly complaint-based. Falkenberg: Moderate. Business registration for commercial rentals, standard tax compliance. No specific STR regulations. Enforcement mostly reactive to neighbor complaints. Kungsbacka: Moderate. Business registration required for commercial operation, tax compliance mandatory. No specific STR permits or caps. Enforcement primarily complaint-driven, not proactive. Verify requirements for the property's jurisdiction.
The Varberg Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 27%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Kitchen (96%), Parking (95%), TV (88%). The strongest positive revenue associations are Pool (+129%), Internet (+82%), Gym (+80%).
Average daily rate in Varberg is kr2K, up 31% year-over-year. Rates peak in July and are lowest in April.
Guests in Varberg book an average of 32 days in advance, down 14% from last year. Booking windows range from 32 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 18% higher than weekday occupancy.