Östersund

As of June 2026, Östersund, Åre have 1,519 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.

The average Airbnb or VRBO in Östersund generates kr119K per year. High-performing properties earn kr275K/year, while low-performing properties earn kr70K/year. The substantial revenue spread suggests that market performance is heavily bifurcated, indicating that top earners are likely capturing specific high-demand niches that the average listing fails to tap into.

Airbnb and VRBO can be profitable in Östersund. Average annual revenue is kr119K with 25% occupancy. High-performing properties earn up to kr275K/year. This occupancy level highlights a challenging environment where revenue concentration at the top reflects a market sensitive to listing differentiation rather than broad-based demand.

The average occupancy rate for Airbnbs and VRBOs in Östersund is 25%. This occupancy level, combined with an average nightly rate of kr2K, results in a RevPAR (revenue per available room) of kr253 per day.

4+ bedroom properties demonstrate the strongest performance in Östersund, with annual revenue of kr192K. These properties balance operating costs and rental demand most effectively in the Östersund market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Östersund area. Östersund: Moderate. No specific STR permits required, but general business registration needed. Must follow standard rental/tax rules. Enforcement is moderate through tax authorities. Åre: Lenient. No special STR licensing or permits. Tourist destination with established STR market. Minimal enforcement beyond basic tax compliance and safety standards. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Östersund Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 1% year-over-year, while RevPAR has decreased 8%. This indicates balanced supply-demand dynamics. The simultaneous contraction in supply and revenue suggests that operators are exiting the market as profitability thresholds tighten, pointing toward a cooling phase.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 50% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (June-May) when gaining traction is harder.

The most common amenities in Östersund listings include: Kitchen (99%), Heating (89%), Tv (86%), Washing Machine (72%), Balcony (66%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Bbq, with Hot Tub properties earning approximately 47% more (kr421K/year vs kr287K/year).

Monthly estimated revenue per listing in Östersund over the last 12 months: May: kr3K, June: kr3K, July: kr8K, August: kr4K, September: kr3K, October: kr3K, November: kr3K, December: kr13K, January: kr12K, February: kr17K, March: kr14K, April: kr9K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Östersund is kr2K, up 21% year-over-year. By property size: 1-bedroom properties average kr938/night, 2-bedroom properties average kr1K/night, 3-bedroom properties average kr2K/night, 4+ bedroom properties average kr3K/night. Rates peak in February and are lowest in June.

Guests in Östersund book an average of 37 days in advance, down 12% from last year. By property size: 1-bedroom: 32 days, 2-bedroom: 39 days, 3-bedroom: 39 days, 4+ bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Östersund Airbnb and VRBO market has seen the following changes: supply declined 1%, revenue per listing decreased 8%, occupancy fell 19%, average nightly rates increased 21%, and lead time decreased 12%. These metrics reveal a market transitioning toward shorter booking windows and higher price sensitivity, indicating shifting guest behaviors.

In Östersund, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 16% higher occupancy than weekdays.