Norrtälje

As of June 2026, Norrtälje, Stockholm, Uppsala have 364 active Airbnb and VRBO listings. This represents a 9% decrease from the previous year.

The average Airbnb or VRBO in Norrtälje generates kr114K per year. High-performing properties earn kr311K/year, while low-performing properties earn kr65K/year. The significant revenue gap suggests that earnings are highly dependent on specific asset-level performance rather than broad market trends, despite an overall decline in revenue.

Airbnb and VRBO can be profitable in Norrtälje. Average annual revenue is kr114K with 34% occupancy. High-performing properties earn up to kr311K/year. The 34% occupancy rate combined with the sharp revenue decline highlights a tightening market where successful operators likely differentiate themselves from the average pool.

The average occupancy rate for Airbnbs and VRBOs in Norrtälje is 34%. This occupancy level, combined with an average nightly rate of kr2K, results in a RevPAR (revenue per available room) of kr179 per day.

4+ bedroom properties demonstrate the strongest performance in Norrtälje, with annual revenue of kr160K. These properties balance operating costs and rental demand most effectively in the Norrtälje market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Norrtälje area. Norrtälje: Moderate. No specific STR permits required, but general rental rules apply. Limited active enforcement, hosts operate freely in practice. Stockholm: Strict. Second-home rentals max 90 days/year, primary residence subletting requires landlord/HOA approval. Active enforcement through complaints and housing associations. Uppsala: Moderate. Subletting requires landlord consent, HOA approval common. Enforcement mainly complaint-driven, many hosts operate informally despite restrictions. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Norrtälje Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 9% year-over-year, while RevPAR has decreased 37%. This indicates balanced supply-demand dynamics. The simultaneous contraction in both supply and revenue suggests a period of market adjustment where the reduction in available inventory has yet to stabilize income levels.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is -116% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Norrtälje listings include: Kitchen (95%), Heating (83%), Bbq (78%), Tv (74%), Balcony (74%). Amenities that boost revenue the most include Sauna, Washing Machine, Tv, with Sauna properties earning approximately 106% more (kr685K/year vs kr332K/year).

Monthly estimated revenue per listing in Norrtälje over the last 12 months: May: kr6K, June: kr8K, July: kr10K, August: kr9K, September: kr5K, October: kr4K, November: kr5K, December: kr7K, January: kr3K, February: kr2K, March: kr3K, April: kr5K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Norrtälje is kr2K, up 24% year-over-year. By property size: 1-bedroom properties average kr1K/night, 2-bedroom properties average kr1K/night, 3-bedroom properties average kr2K/night, 4+ bedroom properties average kr3K/night. Rates peak in December and are lowest in May.

Guests in Norrtälje book an average of 29 days in advance, down 25% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 27 days, 3-bedroom: 28 days, 4+ bedroom: 33 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Norrtälje Airbnb and VRBO market has seen: supply declined 9%, revenue per listing decreased 37%, occupancy fell 13%, average nightly rates increased 24%, and lead time decreased 25%. This mix of higher rates and lower occupancy suggests a shift in booking behavior where price sensitivity is influencing shorter booking windows.

In Norrtälje, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 9% higher occupancy than weekdays.