Norrtälje
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Overview
Annual Rev
kr239.9k
12 mo avg
↑10%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
kr1,919
12 mo avg
↑25%
from prior 12 mo
Lead time
28 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
kr355
12 mo avg
↓28%
from prior 12 mo
Methodology note: Figures reflect Norrtälje market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Gym | — | +kr 578,522 | — | — |
| Sauna | 🔒 3• (••%) | 🔒 +kr 2••••• (+••%) | 🔒 kr 6••••• | 🔒 kr 3••••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +kr 2••••• (+••%) | 🔒 kr 6••••• | 🔒 kr 3••••• |
| Pool | 🔒 1• (•%) | 🔒 +kr 2••••• (+••%) | 🔒 kr 5••••• | 🔒 kr 3••••• |
| Washing Machine | 🔒 9• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 4••••• | 🔒 kr 2••••• |
| TV | 🔒 1•• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 4••••• | 🔒 kr 2••••• |
| Pets Allowed | 🔒 7• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 4••••• | 🔒 kr 3••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 4••••• | 🔒 kr 3••••• |
| Parking | 🔒 1•• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 4••••• | 🔒 kr 3••••• |
| Bicycles | 🔒 3• (••%) | 🔒 +kr 8•••• (+••%) | 🔒 kr 4••••• | 🔒 kr 3••••• |
| Air conditioning | 🔒 6• (••%) | 🔒 +kr 8•••• (+••%) | 🔒 kr 4••••• | 🔒 kr 3••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (7.0 nights)
1 bedroom (6.9 nights)
3 bedrooms (6.0 nights)
4+ bedrooms (5.1 nights)
Cleaning fee by bedroom
4+ bedrooms (SEK 151)
2 bedrooms (SEK 80)
3 bedrooms (SEK 79)
1 bedroom (SEK 51)
Professional host share
Independent hosts (64%)
Professionally managed (36%)
Over the 12 months ending August 2026, the Norrtälje market averaged 377 active Airbnb and VRBO listings, up 1% from a year earlier and up 71% over two years.
An average Norrtälje listing earns kr147K/year. High-performing listings earn kr361K, while low-performing listings earn kr88K.
Average occupancy in Norrtälje is 33%, producing RevPAR of kr246 per available night.
4+ bedroom listings generate the highest average annual revenue in Norrtälje, at kr216K.
Rules vary across Norrtälje. Norrtälje: Moderate. Second-home rental allowed max 90 days/year without permit, commercial rental requires business license. Light enforcement, many operate informally. Stockholm: Strict. First-hand contract required, subletting needs landlord approval, max 90 days/year for condos. Active enforcement through housing inspections and neighbor reports. Uppsala: Strict. Similar to Stockholm - first-hand contract mandatory, subletting approval required, 90-day limit for condos. Moderate enforcement, housing queue system monitored. Verify requirements for the property's jurisdiction.
The Norrtälje Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 25%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Parking (95%), Kitchen (95%), Heating (88%). The strongest positive revenue associations are Gym (+126%), Washing Machine (+65%), Hot Tub (+61%).
Average daily rate in Norrtälje is kr2K, up 32% year-over-year. Rates peak in December and are lowest in September.
Guests in Norrtälje book an average of 30 days in advance, down 10% from last year. Booking windows range from 25 days for 1-bedroom listings to 35 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 13% higher than weekday occupancy.