Norrtälje
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Annual revenue (actual)
kr248.1k
12 mo avg
↑11%
from prior 12 mo
Occupancy rate
45%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
kr1,951
12 mo avg
↑25%
from prior 12 mo
Lead time
29 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
kr386
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Norrtälje market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Gym | — | +kr 243,294 | — | — |
| Hot Tub | 🔒 1• (•%) | 🔒 +kr 2••••• (+••%) | 🔒 kr 6••••• | 🔒 kr 4••••• |
| Bicycles | 🔒 3• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 5••••• | 🔒 kr 4••••• |
| TV | 🔒 1•• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 4••••• | 🔒 kr 3••••• |
| Pool | 🔒 1• (•%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 5••••• | 🔒 kr 4••••• |
| Washing Machine | 🔒 1•• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 5••••• | 🔒 kr 3••••• |
| Parking | 🔒 1•• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 4••••• | 🔒 kr 2••••• |
| Sauna | 🔒 4• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 5••••• | 🔒 kr 4••••• |
| Air conditioning | 🔒 8• (••%) | 🔒 +kr 6•••• (+••%) | 🔒 kr 4••••• | 🔒 kr 4••••• |
| Internet | 🔒 1•• (••%) | 🔒 +kr 6•••• (+••%) | 🔒 kr 4••••• | 🔒 kr 3••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +kr 5•••• (+••%) | 🔒 kr 4••••• | 🔒 kr 3••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (7.9 nights)
Studio (6.9 nights)
2 bedrooms (6.6 nights)
4+ bedrooms (5.8 nights)
3 bedrooms (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms (SEK 115)
2 bedrooms (SEK 86)
3 bedrooms (SEK 76)
1 bedroom (SEK 51)
Studio (SEK 0)
Professional host share
Independent hosts (89%)
Professionally managed (11%)
Over the 12 months ending September 2026, the Norrtälje market averaged 383 active Airbnb and VRBO listings, up 3% from a year earlier and up 74% over two years.
An average Norrtälje listing earns kr150K/year. High-performing listings earn kr365K, while low-performing listings earn kr88K.
Average occupancy in Norrtälje is 34%, producing RevPAR of kr254 per available night.
4+ bedroom listings generate the highest average annual revenue in Norrtälje, at kr219K.
Rules vary across Norrtälje. Norrtälje: Lenient. No specific STR regulations beyond general rental rules. Minimal enforcement, hosts operate freely. Stockholm: Moderate. Second-hand rental permits required, 90-day annual cap for primary residence without landlord consent. Moderate enforcement through inspections and complaints. Uppsala: Moderate. Second-hand rental permits needed, similar 90-day cap for primary residence. Enforcement mainly complaint-driven, some hosts exceed limits with limited consequences. Verify requirements for the property's jurisdiction.
The Norrtälje Airbnb and VRBO market appears broadly balanced. Supply has grown 3% year-over-year, while RevPAR has increased 34%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Kitchen (96%), Parking (96%), Heating (86%). The strongest positive revenue associations are Gym (+58%), Hot Tub (+58%), TV (+54%).
Average daily rate in Norrtälje is kr2K, up 31% year-over-year. Rates peak in December and are lowest in January.
Guests in Norrtälje book an average of 30 days in advance, down 4% from last year. Booking windows range from 25 days for 1-bedroom listings to 35 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 14% higher than weekday occupancy.
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