Mora

As of June 2026, Mora, Östersund, Falun have 1,334 active Airbnb and VRBO listings. This represents a 3% increase from the previous year.

The average Airbnb or VRBO in Mora generates kr116K per year. High-performing properties earn kr262K/year, while low-performing properties earn kr54K/year. The significant delta between top and bottom tiers suggests that revenue potential is heavily concentrated in a specific subset of inventory rather than being distributed evenly across the market.

Airbnb and VRBO can be profitable in Mora. Average annual revenue is kr116K with 27% occupancy. High-performing properties earn up to kr262K/year. This wide performance gap highlights that while baseline returns are modest, top-tier assets capture a disproportionate share of local demand.

The average occupancy rate for Airbnbs and VRBOs in Mora is 27%. This occupancy level, combined with an average nightly rate of kr1K, results in a RevPAR (revenue per available room) of kr257 per day.

4+ bedroom properties demonstrate the strongest performance in Mora, with annual revenue of kr186K. These properties balance operating costs and rental demand most effectively in the Mora market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Mora area. Mora: Lenient. No specific STR regulations beyond standard rental rules. Minimal enforcement, hosts operate freely. Östersund: Lenient. No dedicated STR permits required, standard housing regulations apply. Light enforcement, market operates openly. Falun: Lenient. No special STR licensing, follows general Swedish rental laws. Minimal enforcement, hosts list properties without restrictions. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Mora Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 3% year-over-year, while RevPAR has increased 3%. This indicates balanced supply-demand dynamics, suggesting the market is effectively absorbing new inventory without diluting existing revenue streams.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 74% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-May) when gaining traction is harder.

The most common amenities in Mora listings include: Kitchen (98%), Heating (91%), Tv (87%), Washing Machine (66%), Balcony (65%). Amenities that boost revenue the most include Tv, Washing Machine, Pool, with Tv properties earning approximately 49% more (kr254K/year vs kr171K/year).

Monthly estimated revenue per listing in Mora over the last 12 months: May: kr3K, June: kr6K, July: kr10K, August: kr7K, September: kr4K, October: kr4K, November: kr3K, December: kr11K, January: kr12K, February: kr17K, March: kr11K, April: kr7K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Mora is kr1K, up 32% year-over-year. By property size: 1-bedroom properties average kr993/night, 2-bedroom properties average kr1K/night, 3-bedroom properties average kr2K/night, 4+ bedroom properties average kr2K/night. Rates peak in February and are lowest in May.

Guests in Mora book an average of 39 days in advance, down 16% from last year. By property size: 1-bedroom: 34 days, 2-bedroom: 39 days, 3-bedroom: 40 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Mora Airbnb and VRBO market has seen: supply grew 3%, revenue per listing increased 3%, occupancy fell 16%, average nightly rates increased 32%, and lead time decreased 16%. These shifts indicate a transition toward higher-priced, shorter-notice bookings, reflecting a tightening of inventory efficiency despite the dip in overall utilization.

In Mora, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 25% higher occupancy than weekdays.