Mora
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Overview
Annual Rev
kr157.6k
12 mo avg
↑12%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
kr1,507
12 mo avg
↑30%
from prior 12 mo
Lead time
39 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
kr346
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Mora market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +kr 111,284 | — | — |
| Washing Machine | 🔒 3•• (••%) | 🔒 +kr 9•••• (+••%) | 🔒 kr 2••••• | 🔒 kr 1••••• |
| Sauna | 🔒 2•• (••%) | 🔒 +kr 7•••• (+••%) | 🔒 kr 2••••• | 🔒 kr 2••••• |
| TV | 🔒 4•• (••%) | 🔒 +kr 6•••• (+••%) | 🔒 kr 2••••• | 🔒 kr 1••••• |
| Pool | 🔒 2• (•%) | 🔒 +kr 6•••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
| EV Charger | 🔒 1•• (••%) | 🔒 +kr 6•••• (+••%) | 🔒 kr 2••••• | 🔒 kr 2••••• |
| Ski | 🔒 1•• (••%) | 🔒 +kr 4•••• (+••%) | 🔒 kr 2••••• | 🔒 kr 2••••• |
| Parking | 🔒 5•• (••%) | 🔒 +kr 1•••• (+•%) | 🔒 kr 2••••• | 🔒 kr 2••••• |
| Barbecue | 🔒 3•• (••%) | 🔒 +kr 4••• (+•%) | 🔒 kr 2••••• | 🔒 kr 2••••• |
| Bicycles | 🔒 3• (•%) | 🔒 +kr 3•• (+•%) | 🔒 kr 2••••• | 🔒 kr 2••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.1 nights)
2 bedrooms (5.8 nights)
3 bedrooms (5.2 nights)
4+ bedrooms (4.5 nights)
Cleaning fee by bedroom
4+ bedrooms (SEK 100)
3 bedrooms (SEK 82)
2 bedrooms (SEK 64)
1 bedroom (SEK 33)
Professional host share
Professionally managed (67%)
Independent hosts (33%)
Over the 12 months ending August 2026, the Mora market averaged 1,426 active Airbnb and VRBO listings, up 11% from a year earlier and up 226% over two years.
An average Mora listing earns kr130K/year. High-performing listings earn kr284K, while low-performing listings earn kr64K.
Average occupancy in Mora is 26%, producing RevPAR of kr293 per available night.
4+ bedroom listings generate the highest average annual revenue in Mora, at kr204K.
Rules vary across Mora. Mora: Lenient. No specific STR regulations beyond standard rental rules. Minimal enforcement, hosts operate freely. Östersund: Lenient. No dedicated STR permits required, standard rental laws apply. Light enforcement, market operates openly. Falun: Lenient. No special STR licensing, follows general Swedish rental framework. Minimal enforcement, hosts self-regulate. Verify requirements for the property's jurisdiction.
The Mora Airbnb and VRBO market appears broadly balanced. Supply has grown 11% year-over-year, while RevPAR has increased 34%, showing no clear supply-demand imbalance.
RevPAR is highest in February and July; it is lowest in November and October.
The most common amenities are Kitchen (98%), Parking (98%), Heating (92%). The strongest positive revenue associations are Washing Machine (+61%), TV (+41%), Ev Charger (+30%).
Average daily rate in Mora is kr2K, up 37% year-over-year. Rates peak in February and are lowest in September.
Guests in Mora book an average of 40 days in advance, down 4% from last year. Booking windows range from 35 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 25% higher than weekday occupancy.