Mora
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Annual revenue (actual)
kr161k
12 mo avg
↑18%
from prior 12 mo
Occupancy rate
31%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
kr1,557
12 mo avg
↑34%
from prior 12 mo
Lead time
41 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
kr363
12 mo avg
↑19%
from prior 12 mo
Methodology note: Figures reflect Mora market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Washing Machine | — | +kr 98,022 | — | — |
| Pool | 🔒 2• (•%) | 🔒 +kr 7•••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
| Sauna | 🔒 2•• (••%) | 🔒 +kr 7•••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +kr 6•••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
| TV | 🔒 5•• (••%) | 🔒 +kr 6•••• (+••%) | 🔒 kr 2••••• | 🔒 kr 2••••• |
| Ski | 🔒 1•• (••%) | 🔒 +kr 5•••• (+••%) | 🔒 kr 2••••• | 🔒 kr 2••••• |
| EV Charger | 🔒 1•• (••%) | 🔒 +kr 4•••• (+••%) | 🔒 kr 2••••• | 🔒 kr 2••••• |
| Internet | 🔒 5•• (••%) | 🔒 +kr 3•••• (+••%) | 🔒 kr 2••••• | 🔒 kr 2••••• |
| Gym | 🔒 1• (•%) | 🔒 +kr 2•••• (+••%) | 🔒 kr 2••••• | 🔒 kr 2••••• |
| Bicycles | 🔒 3• (•%) | 🔒 +kr 1•••• (+•%) | 🔒 kr 2••••• | 🔒 kr 2••••• |
| Barbecue | 🔒 3•• (••%) | 🔒 +kr 5••• (+•%) | 🔒 kr 2••••• | 🔒 kr 2••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.3 nights)
2 bedrooms (5.5 nights)
3 bedrooms (5.1 nights)
Studio (4.9 nights)
4+ bedrooms (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (SEK 103)
3 bedrooms (SEK 79)
2 bedrooms (SEK 62)
Studio (SEK 48)
1 bedroom (SEK 34)
Professional host share
Independent hosts (82%)
Professionally managed (18%)
Over the 12 months ending September 2026, the Mora market averaged 1,462 active Airbnb and VRBO listings, up 13% from a year earlier and up 234% over two years.
An average Mora listing earns kr129K/year. High-performing listings earn kr286K, while low-performing listings earn kr64K.
Average occupancy in Mora is 26%, producing RevPAR of kr297 per available night.
4+ bedroom listings generate the highest average annual revenue in Mora, at kr206K.
Rules vary across Mora. Mora: Lenient. No specific STR regulations beyond standard rental rules. Minimal enforcement, hosts operate freely. Östersund: Lenient. No dedicated STR permits required. Standard housing laws apply. Light enforcement, market operates openly. Falun: Lenient. No special STR licensing system. General rental regulations and tax compliance expected. Minimal active enforcement, hosts list properties without significant restrictions. Verify requirements for the property's jurisdiction.
The Mora Airbnb and VRBO market appears broadly balanced. Supply has grown 13% year-over-year, while RevPAR has increased 38%, showing no clear supply-demand imbalance.
RevPAR is highest in February and July; it is lowest in November and October.
The most common amenities are Kitchen (99%), Parking (98%), Heating (93%). The strongest positive revenue associations are Washing Machine (+51%), Sauna (+32%), TV (+30%).
Average daily rate in Mora is kr2K, up 36% year-over-year. Rates peak in February and are lowest in October.
Guests in Mora book an average of 40 days in advance. Booking windows range from 36 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 25% higher than weekday occupancy.
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