Malmö

As of May 2026, Malmö, Copenhagen, Lund have 475 active Airbnb and VRBO listings. This represents a 32% decrease from the previous year.

The average Airbnb or VRBO in Malmö generates kr145K per year. High-performing properties earn kr421K/year, while low-performing properties earn kr66K/year. This wide revenue spread highlights a market where significant performance variance exists despite a 32% contraction in total supply, suggesting that top-tier assets capture a disproportionate share of remaining demand.

Airbnb and VRBO can be profitable in Malmö. Average annual revenue is kr145K with 36% occupancy. High-performing properties earn up to kr421K/year. The delta between average and high-end returns indicates that market profitability is heavily concentrated, as the overall supply reduction has not yet stabilized declining revenue trends.

The average occupancy rate for Airbnbs and VRBOs in Malmö is 36%. This occupancy level, combined with an average nightly rate of kr1K, results in a RevPAR (revenue per available room) of kr245 per day.

3-bedroom properties demonstrate the strongest performance in Malmö, with annual revenue of kr269K. These properties balance operating costs and rental demand most effectively in the Malmö market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Malmö area. Malmö: Strict. Permit required, primary residence only, max 90 days/year if renting entire home. Active enforcement with fines and Airbnb data sharing. Copenhagen: Strict. Owner-occupancy required, 70-day annual cap for entire home (unlimited if renting rooms). Heavy enforcement via platform cooperation and inspections. Lund: Strict. Follows Swedish law: permit needed, primary residence only, 90-day cap for entire units. Moderate-to-active enforcement, fewer violations than larger cities. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Malmö Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 32% year-over-year, while RevPAR has decreased 10%. This indicates balanced supply-demand dynamics. The concurrent drop in both supply and RevPAR suggests that the market is adjusting to lower demand levels rather than experiencing a supply-driven shortage.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is -38% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-January) when gaining traction is harder.

The most common amenities in Malmö listings include: Kitchen (98%), Heating (88%), Tv (81%), Washing Machine (73%), Parking (58%). Amenities that boost revenue the most include Bbq, Tv, Internet, with Bbq properties earning approximately 53% more (kr377K/year vs kr246K/year).

Monthly estimated revenue per listing in Malmö over the last 12 months: May: kr6K, June: kr10K, July: kr11K, August: kr9K, September: kr7K, October: kr7K, November: kr6K, December: kr9K, January: kr5K, February: kr6K, March: kr7K, April: kr8K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Malmö is kr1K, up 35% year-over-year. By property size: 1-bedroom properties average kr966/night, 2-bedroom properties average kr1K/night, 3-bedroom properties average kr3K/night, 4+ bedroom properties average kr3K/night. Rates peak in December and are lowest in August.

Guests in Malmö book an average of 33 days in advance, down 23% from last year. By property size: 1-bedroom: 32 days, 2-bedroom: 35 days, 3-bedroom: 34 days, 4+ bedroom: 38 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Malmö Airbnb and VRBO market has seen: supply declined 32%, revenue per listing decreased 10%, occupancy fell 4%, average nightly rates increased 35%, and lead time decreased 23%. These shifts reveal a tightening market where higher pricing has not offset the volume loss, signaling a move toward shorter booking windows.

In Malmö, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 9% higher occupancy than weekdays.