Kalmar
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Overview
Annual Rev
kr195.1k
12 mo avg
↓14%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 kr1•••
12 mo avg
••.•%
from prior 12 mo
Lead time
31 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
kr232
12 mo avg
↓50%
from prior 12 mo
Methodology note: Figures reflect Kalmar market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Gym | 16 (8%) | +kr 589,009 (+194%) | kr 892,461 | kr 303,452 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (9.4 nights)
4+ bedrooms (8.9 nights)
1 bedroom (7.5 nights)
2 bedrooms (7.2 nights)
Studio (5.1 nights)
Cleaning fee by bedroom
4+ bedrooms (SEK 86)
3 bedrooms (SEK 63)
2 bedrooms (SEK 52)
1 bedroom (SEK 38)
Studio (SEK 32)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
As of June 2026, Kalmar, Borgholm, Oskarshamn have 462 active Airbnb and VRBO listings. This represents a 3% decrease from the previous year.
The average Airbnb or VRBO in Kalmar generates kr83K per year. High-performing properties earn kr266K/year, while low-performing properties earn kr49K/year. This wide revenue spread suggests that market success is heavily skewed toward top-tier assets, despite a slight overall contraction in total supply.
Airbnb and VRBO can be profitable in Kalmar. Average annual revenue is kr83K with 29% occupancy. High-performing properties earn up to kr266K/year. The performance gap indicates that while the market is currently experiencing a revenue downturn, top listings maintain significant yield advantages over the average.
The average occupancy rate for Airbnbs and VRBOs in Kalmar is 29%. This occupancy level, combined with an average nightly rate of kr1K, results in a RevPAR (revenue per available room) of kr139 per day.
4+ bedroom properties demonstrate the strongest performance in Kalmar, with annual revenue of kr129K. These properties balance operating costs and rental demand most effectively in the Kalmar market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Kalmar area. Kalmar: Lenient. No specific STR permits required beyond standard business registration. Follow general planning/building codes. Minimal enforcement, hosts operate freely. Borgholm: Lenient. No dedicated STR licensing system. Standard tourism business rules apply. Light enforcement, popular tourist area with many rentals. Oskarshamn: Lenient. No specific STR regulations or permits. General property/tax rules only. Minimal enforcement, market operates openly. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Kalmar Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 3% year-over-year, while RevPAR has decreased 29%. This indicates balanced supply-demand dynamics where the reduction in inventory has not yet offset the sharper decline in per-unit earnings.
Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is -66% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.
The most common amenities in Kalmar listings include: Kitchen (88%), Tv (78%), Heating (75%), Washing Machine (69%), Bbq (57%). Amenities that boost revenue the most include Gym, Bbq, Tv, with Gym properties earning approximately 179% more (kr971K/year vs kr349K/year).
Monthly estimated revenue per listing in Kalmar over the last 12 months: May: kr4K, June: kr5K, July: kr10K, August: kr7K, September: kr4K, October: kr4K, November: kr3K, December: kr4K, January: kr2K, February: kr2K, March: kr3K, April: kr3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Kalmar is kr1K, up 25% year-over-year. By property size: 1-bedroom properties average kr950/night, 2-bedroom properties average kr1K/night, 3-bedroom properties average kr1K/night, 4+ bedroom properties average kr2K/night. Rates peak in December and are lowest in May.
Guests in Kalmar book an average of 31 days in advance, down 23% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 33 days, 3-bedroom: 31 days, 4+ bedroom: 34 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Kalmar Airbnb and VRBO market has seen the following changes: supply declined 3%, revenue per listing decreased 29%, occupancy fell 18%, average nightly rates increased 25%, and lead time decreased 23%. These metrics reflect a shift toward shorter booking windows and higher price sensitivity among travelers.
In Kalmar, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 5% higher occupancy than weekdays.