Gotland

As of June 2026, Visby, Gotland have 772 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Gotland generates kr100K per year. High-performing properties earn kr366K/year, while low-performing properties earn kr65K/year. The substantial revenue spread suggests that market performance is heavily bifurcated, where elite listings capture a disproportionate share of total demand despite a contraction in overall market revenue.

Airbnb and VRBO can be profitable in Gotland. Average annual revenue is kr100K with 27% occupancy. High-performing properties earn up to kr366K/year. The disparity between average and high-end earnings points to a market where top-tier assets successfully insulate themselves from broader revenue volatility and low aggregate occupancy levels.

The average occupancy rate for Airbnbs and VRBOs in Gotland is 27%. This occupancy level, combined with an average nightly rate of kr2K, results in a RevPAR (revenue per available room) of kr161 per day.

4+ bedroom properties demonstrate the strongest performance in Gotland, with annual revenue of kr159K. These properties balance operating costs and rental demand most effectively in the Gotland market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Gotland area. Visby, Gotland: Moderate. No specific short-term rental permits required, but general business registration and tax compliance mandatory. Must follow Swedish Tax Agency rules and report income. No owner-occupancy requirements or rental caps. Enforcement focuses on tax compliance rather than operations. Most hosts operate legally through booking platforms. Standard Swedish regulations apply without additional local restrictions. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Gotland Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 38%. This indicates balanced supply-demand dynamics. The sharp revenue drop coupled with only a minor supply reduction suggests that consumer demand is softening faster than inventory is exiting the market.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is -4% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Gotland listings include: Kitchen (93%), Tv (79%), Heating (79%), Bbq (64%), Balcony (62%). Amenities that boost revenue the most include Tv, Pool, Heating, with Tv properties earning approximately 129% more (kr448K/year vs kr195K/year).

Monthly estimated revenue per listing in Gotland over the last 12 months: May: kr5K, June: kr11K, July: kr16K, August: kr9K, September: kr4K, October: kr2K, November: kr3K, December: kr4K, January: kr1K, February: kr706, March: kr1K, April: kr3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Gotland is kr2K, up 21% year-over-year. By property size: 1-bedroom properties average kr1K/night, 2-bedroom properties average kr1K/night, 3-bedroom properties average kr2K/night, 4+ bedroom properties average kr3K/night. Rates peak in December and are lowest in March.

Guests in Gotland book an average of 36 days in advance, down 25% from last year. By property size: 1-bedroom: 34 days, 2-bedroom: 34 days, 3-bedroom: 38 days, 4+ bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Gotland Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 38%, occupancy fell 17%, average nightly rates increased 21%, and lead time decreased 25%. This compression in booking windows and occupancy reflects a shift toward more impulsive, price-sensitive travel patterns in a tighter economic environment.

In Gotland, Friday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Saturday and are lowest on Monday.