Gotland
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Annual revenue (actual)
kr219.4k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
35%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
kr2,111
12 mo avg
↑25%
from prior 12 mo
Lead time
34 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
kr409
12 mo avg
↑6%
from prior 12 mo
Methodology note: Figures reflect Gotland market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +kr 597,562 | — | — |
| Pool | 🔒 1• (•%) | 🔒 +kr 3••••• (+•••%) | 🔒 kr 7••••• | 🔒 kr 3••••• |
| Sauna | 🔒 1• (•%) | 🔒 +kr 2••••• (+••%) | 🔒 kr 6••••• | 🔒 kr 3••••• |
| Washing Machine | 🔒 1•• (••%) | 🔒 +kr 2••••• (+•••%) | 🔒 kr 4••••• | 🔒 kr 2••••• |
| Gym | 🔒 1• (•%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 5••••• | 🔒 kr 3••••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 4••••• | 🔒 kr 2••••• |
| TV | 🔒 2•• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 4••••• | 🔒 kr 2••••• |
| Bicycles | 🔒 4• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 5••••• | 🔒 kr 3••••• |
| Internet | 🔒 2•• (••%) | 🔒 +kr 8•••• (+••%) | 🔒 kr 4••••• | 🔒 kr 3••••• |
| Air conditioning | 🔒 9• (••%) | 🔒 +kr 5•••• (+••%) | 🔒 kr 4••••• | 🔒 kr 3••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (9.2 nights)
1 bedroom (8.9 nights)
2 bedrooms (8.7 nights)
4+ bedrooms (7.4 nights)
3 bedrooms (6.7 nights)
Cleaning fee by bedroom
4+ bedrooms (SEK 172)
3 bedrooms (SEK 110)
2 bedrooms (SEK 107)
1 bedroom (SEK 61)
Studio (SEK 48)
Professional host share
Independent hosts (82%)
Professionally managed (18%)
Over the 12 months ending September 2026, the Gotland market averaged 816 active Airbnb and VRBO listings, up 5% from a year earlier and up 75% over two years.
An average Gotland listing earns kr129K/year. High-performing listings earn kr431K, while low-performing listings earn kr91K.
Average occupancy in Gotland is 26%, producing RevPAR of kr250 per available night.
4+ bedroom listings generate the highest average annual revenue in Gotland, at kr222K.
Rules vary across Gotland. Visby, Gotland: Moderate. No specific short-term rental permits required, but standard business registration and tax compliance apply. Must follow general housing and safety regulations. No owner-occupancy requirements or rental caps specific to STRs. Enforcement is moderate - authorities monitor tax compliance and neighbor complaints but don't actively pursue hosts. Most operate legally through standard channels. Sweden's national regulations apply rather than strict local rules. Verify requirements for the property's jurisdiction.
The Gotland Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 45%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Kitchen (96%), Parking (91%), Heating (85%). The strongest positive revenue associations are Washing Machine (+117%), Pool (+101%), Sauna (+79%).
Average daily rate in Gotland is kr2K, up 28% year-over-year. Rates peak in July and are lowest in March.
Guests in Gotland book an average of 38 days in advance, down 3% from last year. Booking windows range from 35 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Thursday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Monday.
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