Gotland
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Overview
Annual Rev
kr216.4k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
kr2,091
12 mo avg
↑25%
from prior 12 mo
Lead time
33 days
12 mo avg
↓11 days
from prior 12 mo
Revpar
kr378
12 mo avg
↓24%
from prior 12 mo
Methodology note: Figures reflect Gotland market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +kr 509,564 | — | — |
| Pool | 🔒 1• (•%) | 🔒 +kr 3••••• (+•••%) | 🔒 kr 6••••• | 🔒 kr 3••••• |
| Sauna | 🔒 1• (•%) | 🔒 +kr 3••••• (+•••%) | 🔒 kr 6••••• | 🔒 kr 3••••• |
| Washing Machine | 🔒 1•• (••%) | 🔒 +kr 2••••• (+•••%) | 🔒 kr 4••••• | 🔒 kr 2••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +kr 2••••• (+•••%) | 🔒 kr 4••••• | 🔒 kr 1••••• |
| TV | 🔒 1•• (••%) | 🔒 +kr 1••••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
| Heating | 🔒 1•• (••%) | 🔒 +kr 8•••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
| Air conditioning | 🔒 7• (••%) | 🔒 +kr 7•••• (+••%) | 🔒 kr 3••••• | 🔒 kr 3••••• |
| Parking | 🔒 1•• (••%) | 🔒 +kr 5•••• (+••%) | 🔒 kr 3••••• | 🔒 kr 2••••• |
| EV Charger | 🔒 2• (••%) | 🔒 +kr 3•••• (+••%) | 🔒 kr 3••••• | 🔒 kr 3••••• |
| Gym | 🔒 1• (•%) | 🔒 +kr 1•••• (+•%) | 🔒 kr 3••••• | 🔒 kr 3••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (10.4 nights)
2 bedrooms (10.3 nights)
1 bedroom (8.8 nights)
3 bedrooms (8.7 nights)
Cleaning fee by bedroom
4+ bedrooms (SEK 177)
3 bedrooms (SEK 101)
2 bedrooms (SEK 94)
1 bedroom (SEK 51)
Professional host share
Professionally managed (55%)
Independent hosts (45%)
Over the 12 months ending August 2026, the Gotland market averaged 798 active Airbnb and VRBO listings, up 3% from a year earlier and up 71% over two years.
An average Gotland listing earns kr128K/year. High-performing listings earn kr437K, while low-performing listings earn kr91K.
Average occupancy in Gotland is 26%, producing RevPAR of kr244 per available night.
4+ bedroom listings generate the highest average annual revenue in Gotland, at kr221K.
Rules vary across Gotland. Visby, Gotland: Moderate. No specific short-term rental permits required, but general business registration needed for commercial activity. Must comply with building safety and tax regulations. Landlord approval required for rental properties. No owner-occupancy rules or rental caps. Enforcement is moderate - authorities respond to complaints about noise/disturbances but don't actively monitor listings. Most hosts operate openly within general Swedish regulations. Verify requirements for the property's jurisdiction.
The Gotland Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 3% year-over-year, while RevPAR has increased 35%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Kitchen (94%), Parking (91%), Heating (84%). The strongest positive revenue associations are Pool (+159%), Washing Machine (+127%), Sauna (+73%).
Average daily rate in Gotland is kr2K, up 29% year-over-year. Rates peak in July and are lowest in March.
Guests in Gotland book an average of 37 days in advance, down 11% from last year. Booking windows range from 34 days for 1-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Thursday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Monday.