Gothenburg

As of June 2026, Gothenburg, Oslo, Copenhagen, Malmö have 3,198 active Airbnb and VRBO listings. This represents a 10% decrease from the previous year.

The average Airbnb or VRBO in Gothenburg generates kr127K per year. High-performing properties earn kr400K/year, while low-performing properties earn kr73K/year. The substantial revenue spread suggests that market performance is heavily bifurcated, where top-tier assets capture significantly higher demand despite a nearly 10% contraction in total supply.

Airbnb and VRBO can be profitable in Gothenburg. Average annual revenue is kr127K with 33% occupancy. High-performing properties earn up to kr400K/year. This variance highlights a competitive environment where the majority of revenue is concentrated among top-performing units, while the 33% average occupancy reflects broader challenges in maintaining consistent utilization.

The average occupancy rate for Airbnbs and VRBOs in Gothenburg is 33%. This occupancy level, combined with an average nightly rate of kr2K, results in a RevPAR (revenue per available room) of kr216 per day.

4+ bedroom properties demonstrate the strongest performance in Gothenburg, with annual revenue of kr217K. These properties balance operating costs and rental demand most effectively in the Gothenburg market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Gothenburg area. Gothenburg: Strict. Permits required, primary residence only, max 90 days/year if renting entire home. Active enforcement with fines and Airbnb cooperation. Oslo: Strict. Primary residence only, max 90 days/year for entire home, registration required. Active enforcement, platform data sharing, significant fines. Copenhagen: Strict. Primary residence required, 70 days/year cap for entire home in Copenhagen proper. Active enforcement with inspections and penalties. Malmö: Moderate. Permit required, primary residence rule, reasonable rental periods. Enforcement present but less aggressive than other Scandinavian cities. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Gothenburg Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 10% year-over-year, while RevPAR has decreased 19%. This indicates balanced supply-demand dynamics. The concurrent decline in supply and revenue suggests that market equilibrium is being maintained through natural attrition rather than an increase in consumer demand.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is -29% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Gothenburg listings include: Kitchen (94%), Heating (83%), Tv (83%), Washing Machine (73%), Balcony (59%). Amenities that boost revenue the most include Hot Tub, Gym, Bbq, with Hot Tub properties earning approximately 87% more (kr614K/year vs kr329K/year).

Monthly estimated revenue per listing in Gothenburg over the last 12 months: May: kr6K, June: kr9K, July: kr14K, August: kr10K, September: kr7K, October: kr6K, November: kr5K, December: kr7K, January: kr3K, February: kr3K, March: kr4K, April: kr6K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Gothenburg is kr2K, up 27% year-over-year. By property size: 1-bedroom properties average kr1K/night, 2-bedroom properties average kr1K/night, 3-bedroom properties average kr2K/night, 4+ bedroom properties average kr3K/night. Rates peak in December and are lowest in May.

Guests in Gothenburg book an average of 31 days in advance, down 26% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 31 days, 3-bedroom: 34 days, 4+ bedroom: 37 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Gothenburg Airbnb and VRBO market has seen the following changes: supply declined 10%, revenue per listing decreased 19%, occupancy fell 9%, average nightly rates increased 27%, and lead time decreased 26%. These shifts indicate a market tightening where higher pricing is failing to offset falling occupancy and compressed booking windows.

In Gothenburg, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 12% higher occupancy than weekdays.