Al Ula
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Overview
Annual Rev
SAR68.4k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
🔒 2•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 SAR5••
12 mo avg
••.•%
from prior 12 mo
Lead time
20 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
SAR226
12 mo avg
↑26%
from prior 12 mo
Methodology note: Figures reflect Al Ula market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
No amenity impact data available.
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (2.1 nights)
2 bedrooms (2.1 nights)
Cleaning fee by bedroom
1 bedroom (SAR 0)
2 bedrooms (SAR 0)
Professional host share
Professionally managed (67%)
Independent hosts (33%)
As of June 2026, Al Ula has 52 active Airbnb and VRBO listings. This represents a 58% decrease from the previous year.
The average Airbnb or VRBO in Al Ula generates SAR24K per year. High-performing properties earn SAR93K/year, while low-performing properties earn SAR9K/year. The sharp supply contraction alongside flat revenue suggests intense competition for limited demand, with the 12% occupancy rate and wide performance gap indicating that market conditions heavily favor differentiated properties over average offerings.
Airbnb and VRBO can be profitable in Al Ula. Average annual revenue is SAR24K with 12% occupancy. High-performing properties earn up to SAR93K/year. The sharp supply contraction combined with flat revenue suggests market consolidation rather than growth, while the nearly 4x gap between average and top performers indicates significant differentiation in property appeal or positioning.
The average occupancy rate for Airbnbs and VRBOs in Al Ula is 12%. This occupancy level, combined with an average nightly rate of SAR676, results in a RevPAR (revenue per available room) of SAR105 per day.
2-bedroom properties demonstrate the strongest performance in Al Ula, with annual revenue of SAR44K. These properties balance operating costs and rental demand most effectively in the Al Ula market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Al Ula area. I don't have reliable information about short-term rental regulations or enforcement practices specific to Al Ula (AlUla), Saudi Arabia. The city is a developing tourism destination with ancient heritage sites, but detailed STR regulatory frameworks and enforcement realities aren't well documented in available sources. I recommend contacting the Royal Commission for AlUla (RCU) or local tourism authorities directly for current requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Al Ula Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 58% year-over-year, while RevPAR has increased 0%. This indicates balanced supply-demand dynamics. The significant performance gap between average revenue ($23,887) and top performers ($93,316) suggests market heterogeneity, where property differentiation is driving substantial revenue variation despite the low 12% occupancy rate.
Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 86% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-June) when gaining traction is harder.
The most common amenities in Al Ula listings include: Air Conditioning (100%), Tv (100%), Pets Allowed (100%), Heating (100%), Kitchen (100%).
Monthly estimated revenue per listing in Al Ula over the last 12 months: May: SAR224, June: SAR127, July: SAR515, August: SAR455, September: SAR798, October: SAR1K, November: SAR3K, December: SAR11K, January: SAR13K, February: SAR5K, March: SAR2K, April: SAR2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Al Ula is SAR676, down 31% year-over-year. By property size: 1-bedroom properties average SAR295/night, 2-bedroom properties average SAR794/night. Rates peak in January and are lowest in June.
Guests in Al Ula book an average of 19 days in advance, down 20% from last year. By property size: 1-bedroom: 15 days, 2-bedroom: 21 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Al Ula Airbnb and VRBO market has seen the following changes: supply declined 58%, revenue per listing increased 0%, occupancy rose 2%, average nightly rates decreased 31%, and lead time decreased 20%. The sharp supply contraction coupled with minimal occupancy gains suggests demand is not keeping pace with reduced inventory, indicating a buyer's market despite lower competition. The wide gap between average revenue ($23,887) and top performers ($93,316) reveals highly uneven market performance.
In Al Ula, Friday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 7% higher occupancy than weekdays.