Raška

As of June 2026, Raška, Novi Pazar, Kopaonik have 412 active Airbnb and VRBO listings. This represents a 5% increase from the previous year.

The average Airbnb or VRBO in Raška generates RSD534K per year. High-performing properties earn RSD2.6M/year, while low-performing properties earn RSD171K/year. Revenue is growing nearly 30% YoY despite flat two-year trends and modest supply growth, suggesting strong near-term demand recovery. However, the 12% occupancy rate and nearly 5x performance gap indicate a highly fragmented market where differentiation drives outsized returns.

Airbnb and VRBO can be profitable in Raška. Average annual revenue is RSD534K with 12% occupancy. High-performing properties earn up to RSD2.6M/year. Supply growth is modest at 4.7% YoY while revenue surged 29% YoY, indicating strong demand outpacing new listings. The nearly 5x gap between average and top performers suggests significant performance variance, reflecting selective guest preferences or operational differences among hosts.

The average occupancy rate for Airbnbs and VRBOs in Raška is 12%. This occupancy level, combined with an average nightly rate of RSD13K, results in a RevPAR (revenue per available room) of RSD1K per day.

3-bedroom properties demonstrate the strongest performance in Raška, with annual revenue of RSD799K. These properties balance operating costs and rental demand most effectively in the Raška market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Raška area. I don't have reliable, current data on short-term rental regulations or enforcement practices for Raška, Novi Pazar, or Kopaonik in Serbia. These municipalities may have varying local rules, but information about permits, registration requirements, and actual enforcement levels isn't readily available in accessible sources. I recommend contacting local municipal offices (opštine) directly or consulting with a Serbian property lawyer for accurate, up-to-date regulatory information for these specific locations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Raška Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 5% year-over-year, while RevPAR has increased 29%. This indicates balanced supply-demand dynamics. The substantial gap between average revenue ($534K) and top performers ($2.6M) suggests significant performance variation, reflecting a market where differentiation drives outsized returns despite modest 12% occupancy levels.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 77% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (April-June) when gaining traction is harder.

The most common amenities in Raška listings include: Kitchen (94%), Tv (92%), Heating (81%), Parking (64%), Washing Machine (56%). Amenities that boost revenue the most include Heating, Internet, Ski In Out, with Heating properties earning approximately 28% more (RSD1.6M/year vs RSD1.3M/year).

Monthly estimated revenue per listing in Raška over the last 12 months: May: RSD12K, June: RSD7K, July: RSD15K, August: RSD25K, September: RSD10K, October: RSD8K, November: RSD11K, December: RSD72K, January: RSD128K, February: RSD126K, March: RSD37K, April: RSD9K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Raška is RSD13K, up 33% year-over-year. By property size: 1-bedroom properties average RSD8K/night, 2-bedroom properties average RSD17K/night, 3-bedroom properties average RSD11K/night. Rates peak in January and are lowest in September.

Guests in Raška book an average of 20 days in advance, down 2% from last year. By property size: 1-bedroom: 19 days, 2-bedroom: 21 days, 3-bedroom: 20 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Raška Airbnb and VRBO market has seen the following changes: supply grew 5%, revenue per listing increased 29%, occupancy fell 8%, average nightly rates increased 33%, and lead time decreased 2%. Rising rates outpaced occupancy declines, suggesting pricing power despite increased supply, though the wide gap between average ($534K) and top-performing listings ($2.6M) indicates market consolidation where premium properties capture disproportionate revenue.

In Raška, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Sunday and are lowest on Monday. Weekends show 22% higher occupancy than weekdays.