Madeira
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Overview
Annual Rev
€42k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
60%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
€163
12 mo avg
↑22%
from prior 12 mo
Lead time
47 days
12 mo avg
↓15 days
from prior 12 mo
Revpar
€75
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Madeira market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€18,584 | — | — |
| Sauna | 🔒 2• (•%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Ski | 🔒 6 (•%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Air conditioning | 🔒 2••• (••%) | 🔒 +€8••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Washing Machine | 🔒 5••• (••%) | 🔒 +€7••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +€7••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Gym | 🔒 1••• (••%) | 🔒 +€6••• (+••%) | 🔒 €4•••• | 🔒 €4•••• |
| Hot Tub | 🔒 3•• (•%) | 🔒 +€6••• (+••%) | 🔒 €4•••• | 🔒 €4•••• |
| Barbecue | 🔒 1••• (••%) | 🔒 +€4••• (+••%) | 🔒 €4•••• | 🔒 €4•••• |
| Heating | 🔒 2••• (••%) | 🔒 +€2••• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.3 nights)
2 bedrooms (6.0 nights)
4+ bedrooms (6.0 nights)
1 bedroom (5.8 nights)
Cleaning fee by bedroom
4+ bedrooms (€149)
3 bedrooms (€111)
2 bedrooms (€78)
1 bedroom (€56)
Professional host share
Professionally managed (85%)
Independent hosts (15%)
Over the 12 months ending August 2026, the Madeira market averaged 5,348 active Airbnb and VRBO listings, up 18% from a year earlier and up 26% over two years.
An average Madeira listing earns €41K/year. High-performing listings earn €81K, while low-performing listings earn €20K.
Average occupancy in Madeira is 54%, producing RevPAR of €73 per available night.
4+ bedroom listings generate the highest average annual revenue in Madeira, at €60K.
Rules vary across Madeira. Funchal: Moderate. Registration (Alojamento Local) required, liability insurance mandatory, property standards inspections. Moderate enforcement through tourism authority. Porto Santo: Moderate. Same Alojamento Local registration as Funchal, insurance required. Light enforcement due to smaller market and tourism focus. Calheta: Lenient. Registration technically required but minimal oversight. Light enforcement in rural municipality, tourism encouraged. Santana: Lenient. Basic registration required, minimal active enforcement. Small market with limited monitoring resources. Verify requirements for the property's jurisdiction.
The Madeira Airbnb and VRBO market appears broadly balanced. Supply has grown 18% year-over-year, while RevPAR has increased 21%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Internet (98%), TV (96%), Kitchen (96%). The strongest positive revenue associations are Pool (+53%), Internet (+26%), Heating (+24%).
Average daily rate in Madeira is €179, up 28% year-over-year. Rates peak in August and are lowest in November.
Guests in Madeira book an average of 48 days in advance, down 15% from last year. Booking windows range from 48 days for 1-bedroom listings to 53 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Sunday.