Madeira
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Annual revenue (actual)
€43.1k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
59%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
€166
12 mo avg
↑20%
from prior 12 mo
Lead time
49 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
€80
12 mo avg
↑16%
from prior 12 mo
Methodology note: Figures reflect Madeira market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +€24,786 | — | — |
| Pool | 🔒 1••• (••%) | 🔒 +€2•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Heating | 🔒 2••• (••%) | 🔒 +€9••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Air conditioning | 🔒 2••• (••%) | 🔒 +€8••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Hot Tub | 🔒 2•• (•%) | 🔒 +€8••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Barbecue | 🔒 1••• (••%) | 🔒 +€7••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Internet | 🔒 6••• (••%) | 🔒 +€6••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Washing Machine | 🔒 5••• (••%) | 🔒 +€6••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Gym | 🔒 1••• (••%) | 🔒 +€6••• (+••%) | 🔒 €4•••• | 🔒 €4•••• |
| TV | 🔒 6••• (••%) | 🔒 +€6••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.3 nights)
2 bedrooms (6.1 nights)
4+ bedrooms (6.0 nights)
1 bedroom (6.0 nights)
Studio (5.6 nights)
Cleaning fee by bedroom
4+ bedrooms (€150)
3 bedrooms (€111)
2 bedrooms (€78)
1 bedroom (€56)
Studio (€52)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Over the 12 months ending September 2026, the Madeira market averaged 5,493 active Airbnb and VRBO listings, up 21% from a year earlier and up 30% over two years.
An average Madeira listing earns €40K/year. High-performing listings earn €81K, while low-performing listings earn €20K.
Average occupancy in Madeira is 54%, producing RevPAR of €76 per available night.
4+ bedroom listings generate the highest average annual revenue in Madeira, at €59K.
Rules vary across Madeira. Funchal: Moderate. Registration (Alojamento Local) with tourism authority required, liability insurance mandatory, safety standards. Municipal tax collection enforced. Active compliance checks. Porto Santo: Moderate. Same AL registration required as Funchal, insurance needed. Lighter enforcement due to smaller size and tourism focus. Calheta: Lenient. AL registration required but minimal enforcement in practice. Tourism encouraged, few restrictions beyond basic registration. Santana: Lenient. Basic AL registration needed, limited active enforcement. Rural area with tourism promotion focus, minimal oversight. Verify requirements for the property's jurisdiction.
The Madeira Airbnb and VRBO market appears broadly balanced. Supply has grown 21% year-over-year, while RevPAR has increased 29%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Internet (99%), TV (97%), Kitchen (96%). The strongest positive revenue associations are Pool (+55%), Heating (+24%), Air Conditioning (+22%).
Average daily rate in Madeira is €180, up 25% year-over-year. Rates peak in August and are lowest in November.
Guests in Madeira book an average of 49 days in advance, down 7% from last year. Booking windows range from 48 days for 1-bedroom listings to 54 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Sunday.
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