Zakopane
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Overview
Annual Rev
zł148.4k
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
zł744
12 mo avg
↑8%
from prior 12 mo
Lead time
30 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
zł343
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Zakopane market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| EV Charger | — | +zł 86,912 | — | — |
| Hot Tub | 🔒 4•• (••%) | 🔒 +zł 4•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
| Ski | 🔒 1•• (•%) | 🔒 +zł 2•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
| Air conditioning | 🔒 3•• (••%) | 🔒 +zł 2•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
| Washing Machine | 🔒 8•• (••%) | 🔒 +zł 2•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
| Sauna | 🔒 4•• (••%) | 🔒 +zł 1•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
| Pool | 🔒 1•• (••%) | 🔒 +zł 1•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
| Pets Allowed | 🔒 1••• (••%) | 🔒 +zł 1•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
| Internet | 🔒 9•• (••%) | 🔒 +zł 5••• (+•%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
| Barbecue | 🔒 5•• (••%) | 🔒 +zł 5••• (+•%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
| Parking | 🔒 1••• (••%) | 🔒 +zł 5••• (+•%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.3 nights)
2 bedrooms (4.2 nights)
1 bedroom (4.0 nights)
4+ bedrooms (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms (PLN 116)
3 bedrooms (PLN 64)
2 bedrooms (PLN 52)
1 bedroom (PLN 48)
Professional host share
Professionally managed (94%)
Independent hosts (6%)
Over the 12 months ending August 2026, the Zakopane market averaged 2,951 active Airbnb and VRBO listings, up 12% from a year earlier and up 56% over two years.
An average Zakopane listing earns zł112K/year. High-performing listings earn zł257K, while low-performing listings earn zł57K.
Average occupancy in Zakopane is 34%, producing RevPAR of zł268 per available night.
4+ bedroom listings generate the highest average annual revenue in Zakopane, at zł240K.
Rules vary across Zakopane. Zakopane: Moderate. Registration required with local authorities, fire safety compliance, tourist tax collection mandatory. Growing enforcement with inspections and fines for unregistered properties, though many hosts still operate informally. Zoning restrictions in residential areas exist but enforcement varies by neighborhood. Verify requirements for the property's jurisdiction.
The Zakopane Airbnb and VRBO market is becoming more competitive. Supply has grown 12% year-over-year, while RevPAR has decreased 8%, suggesting supply is outpacing demand.
RevPAR is highest in August and December; it is lowest in March and April.
The most common amenities are TV (98%), Kitchen (96%), Heating (95%). The strongest positive revenue associations are Hot Tub (+37%), Sauna (+29%), Air Conditioning (+21%).
Average daily rate in Zakopane is zł715, down 10% year-over-year. Rates peak in December and are lowest in October.
Guests in Zakopane book an average of 30 days in advance, down 2% from last year. Booking windows range from 27 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Sunday. Weekend occupancy is 41% higher than weekday occupancy.