Zakopane
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Annual revenue (actual)
zł152.4k
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
42%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
zł751
12 mo avg
↑7%
from prior 12 mo
Lead time
32 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
zł354
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Zakopane market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| EV Charger | — | +zł 54,751 | — | — |
| Hot Tub | 🔒 5•• (••%) | 🔒 +zł 3•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
| Sauna | 🔒 4•• (••%) | 🔒 +zł 2•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
| Pool | 🔒 1•• (••%) | 🔒 +zł 2•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
| Parking | 🔒 1••• (••%) | 🔒 +zł 2•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 9•••• |
| Air conditioning | 🔒 3•• (••%) | 🔒 +zł 2•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
| TV | 🔒 1••• (••%) | 🔒 +zł 1•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 9•••• |
| Internet | 🔒 1••• (••%) | 🔒 +zł 1•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 9•••• |
| Barbecue | 🔒 6•• (••%) | 🔒 +zł 1•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
| Washing Machine | 🔒 8•• (••%) | 🔒 +zł 1•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
| Pets Allowed | 🔒 1••• (••%) | 🔒 +zł 1•••• (+••%) | 🔒 zł 1••••• | 🔒 zł 1••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (4.1 nights)
1 bedroom (4.0 nights)
2 bedrooms (3.9 nights)
4+ bedrooms (3.8 nights)
3 bedrooms (3.7 nights)
Cleaning fee by bedroom
4+ bedrooms (PLN 113)
3 bedrooms (PLN 60)
2 bedrooms (PLN 51)
1 bedroom (PLN 46)
Studio (PLN 46)
Professional host share
Professionally managed (82%)
Independent hosts (18%)
Over the 12 months ending September 2026, the Zakopane market averaged 3,024 active Airbnb and VRBO listings, up 14% from a year earlier and up 60% over two years.
An average Zakopane listing earns zł112K/year. High-performing listings earn zł262K, while low-performing listings earn zł57K.
Average occupancy in Zakopane is 34%, producing RevPAR of zł273 per available night.
4+ bedroom listings generate the highest average annual revenue in Zakopane, at zł243K.
Rules vary across Zakopane. Zakopane: Lenient. No specific short-term rental permits required beyond standard business registration. Must register as tourist accommodation if renting regularly, but enforcement is minimal. Popular tourist destination with thousands of STRs operating freely. Local authorities focus on tax collection rather than restrictions. No owner-occupancy rules or rental caps. Light enforcement despite some neighbor complaints about overtourism. Verify requirements for the property's jurisdiction.
The Zakopane Airbnb and VRBO market is becoming more competitive. Supply has grown 14% year-over-year, while RevPAR has decreased 2%, suggesting supply is outpacing demand.
RevPAR is highest in August and December; it is lowest in March and April.
The most common amenities are TV (98%), Kitchen (97%), Heating (96%). The strongest positive revenue associations are Hot Tub (+38%), Sauna (+29%), Parking (+23%).
Average daily rate in Zakopane is zł720, down 5% year-over-year. Rates peak in December and are lowest in October.
Guests in Zakopane book an average of 30 days in advance, up 2% from last year. Booking windows range from 28 days for 1-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Sunday. Weekend occupancy is 43% higher than weekday occupancy.
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