Zakopane

As of June 2026, Zakopane has 2,719 active Airbnb and VRBO listings. This represents a 3% increase from the previous year.

The average Airbnb or VRBO in Zakopane generates zł109K per year. High-performing properties earn zł255K/year, while low-performing properties earn zł52K/year. Supply is growing modestly while revenues declined significantly year-over-year at 35% occupancy, indicating intensifying competition and pricing pressure. The 2.3x gap between high and low performers suggests substantial performance variance, likely reflecting differentiation challenges in an increasingly saturated market.

Airbnb and VRBO can be profitable in Zakopane. Average annual revenue is zł109K with 35% occupancy. High-performing properties earn up to zł255K/year. Despite minimal supply growth, revenue declined significantly year-over-year, suggesting demand softening outpaces new competition. The substantial gap between average and top performers indicates market bifurcation, where differentiation drives outsized returns.

The average occupancy rate for Airbnbs and VRBOs in Zakopane is 35%. This occupancy level, combined with an average nightly rate of zł714, results in a RevPAR (revenue per available room) of zł256 per day.

4+ bedroom properties demonstrate the strongest performance in Zakopane, with annual revenue of zł224K. These properties balance operating costs and rental demand most effectively in the Zakopane market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Zakopane area. Zakopane: Moderate. Registration required with local authorities, fire safety compliance mandatory. No owner-occupancy rules or rental caps. Enforcement is moderate - authorities conduct periodic inspections, especially for fire safety and tax compliance. Most hosts operate legally due to tourism importance, but some unlicensed rentals exist. Growing regulatory attention as short-term rentals expand rapidly in this popular mountain resort town. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Zakopane Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 3% year-over-year, while RevPAR has decreased 19%. This indicates balanced supply-demand dynamics with moderate competitive pressure. The significant gap between average revenue ($108,842) and top performers ($255,110) suggests market bifurcation, where differentiation and positioning substantially influence performance outcomes.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 61% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-March) when gaining traction is harder.

The most common amenities in Zakopane listings include: Tv (97%), Kitchen (95%), Heating (91%), Balcony (69%), Pets Allowed (64%). Amenities that boost revenue the most include Hot Tub, Air Conditioning, Internet, with Hot Tub properties earning approximately 34% more (zł152K/year vs zł113K/year).

Monthly estimated revenue per listing in Zakopane over the last 12 months: May: zł5K, June: zł7K, July: zł10K, August: zł12K, September: zł6K, October: zł4K, November: zł5K, December: zł15K, January: zł14K, February: zł10K, March: zł3K, April: zł3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Zakopane is zł714, down 14% year-over-year. By property size: 1-bedroom properties average zł554/night, 2-bedroom properties average zł784/night, 3-bedroom properties average zł1K/night, 4+ bedroom properties average zł2K/night. Rates peak in December and are lowest in October.

Guests in Zakopane book an average of 30 days in advance, down 9% from last year. By property size: 1-bedroom: 27 days, 2-bedroom: 32 days, 3-bedroom: 35 days, 4+ bedroom: 40 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Zakopane Airbnb and VRBO market has seen the following changes: supply grew 3%, revenue per listing decreased 19%, occupancy fell 4%, average nightly rates decreased 14%, and lead time decreased 9%. The combination of rising supply and falling occupancy signals intensifying competition, while the substantial gap between average revenue ($108,842) and top performers ($255,110) indicates highly uneven market performance.

In Zakopane, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 43% higher occupancy than weekdays.