Wroclaw

As of May 2026, Wrocław has 2,184 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Wroclaw generates zł79K per year. High-performing properties earn zł199K/year, while low-performing properties earn zł41K/year. This significant spread highlights a bifurcated market where top-tier assets capture outsized returns despite a broader 16% revenue contraction, suggesting that market share is increasingly concentrated among a select group of superior listings.

Airbnb and VRBO can be profitable in Wroclaw. Average annual revenue is zł79K with 41% occupancy. High-performing properties earn up to zł199K/year. The performance gap indicates that while the overall market faces downward revenue pressure, specific listings maintain high yield potential, decoupling their financial health from the broader 8% supply reduction trend.

The average occupancy rate for Airbnbs and VRBOs in Wroclaw is 41%. This occupancy level, combined with an average nightly rate of zł463, results in a RevPAR (revenue per available room) of zł159 per day.

3-bedroom properties demonstrate the strongest performance in Wroclaw, with annual revenue of zł128K. These properties balance operating costs and rental demand most effectively in the Wroclaw market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Wroclaw area. Wrocław: Lenient. No specific short-term rental registration or licensing required at city level. Must register business activity and pay taxes. No owner-occupancy rules or rental caps. Enforcement minimal - focused on tax compliance and neighbor complaints rather than proactive regulation. Most hosts operate freely. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Wroclaw Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 16%. This indicates balanced supply-demand dynamics. The faster decline in revenue compared to supply suggests that despite fewer listings, remaining units are struggling to maintain pricing power, pointing toward softening demand elasticity in the local sector.

Launch around May, 2-3 months before peak winter season (August peaks). This pre-peak timing lets you build reviews when competition is -9% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-March) when gaining traction is harder.

The most common amenities in Wroclaw listings include: Kitchen (96%), Tv (95%), Heating (90%), Washing Machine (81%), Elevator (60%). Amenities that boost revenue the most include Tv, Parking, Air Conditioning, with Tv properties earning approximately 33% more (zł92K/year vs zł69K/year).

Monthly estimated revenue per listing in Wroclaw over the last 12 months: May: zł6K, June: zł6K, July: zł6K, August: zł7K, September: zł4K, October: zł4K, November: zł4K, December: zł7K, January: zł4K, February: zł3K, March: zł3K, April: zł5K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Wroclaw is zł463, down 8% year-over-year. By property size: 1-bedroom properties average zł437/night, 2-bedroom properties average zł601/night, 3-bedroom properties average zł750/night, 4+ bedroom properties average zł969/night. Rates peak in December and are lowest in March.

Guests in Wroclaw book an average of 21 days in advance, down 21% from last year. By property size: 1-bedroom: 20 days, 2-bedroom: 26 days, 3-bedroom: 30 days, 4+ bedroom: 34 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Wroclaw Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing decreased 16%, occupancy fell 0%, average nightly rates decreased 8%, and lead time decreased 21%. The sharp drop in lead times alongside static occupancy suggests a more reactive, last-minute booking environment that challenges traditional revenue management strategies.

In Wroclaw, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Sunday. Weekends show 51% higher occupancy than weekdays.