Murree, PK
Part of the Jhelum market area
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Overview
Annual Rev
₨1.5m
12 mo avg
↓13%
from prior 12 mo
Occupancy rate
23%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
₨17,743
12 mo avg
↑15%
from prior 12 mo
Lead time
13 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
₨2,442
12 mo avg
↓32%
from prior 12 mo
Methodology note: Figures reflect Jhelum market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +Rs 3,439,323 | — | — |
| Internet | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (10.0 nights)
1 bedroom (6.7 nights)
4+ bedrooms (5.0 nights)
3 bedrooms (4.9 nights)
Cleaning fee by bedroom
2 bedrooms (PKR 7)
1 bedroom (PKR 0)
3 bedrooms (PKR 0)
4+ bedrooms (PKR 0)
Professional host share
Independent hosts (55%)
Professionally managed (45%)
As of June 2026, Jhelum, Islamabad, Rawalpindi, Murree have 149 active Airbnb and VRBO listings. This represents a 33% increase from the previous year.
The average Airbnb or VRBO in Jhelum generates PKR581K per year. High-performing properties earn PKR2.7M/year, while low-performing properties earn PKR118K/year. This massive revenue disparity suggests that a small elite segment captures nearly all demand, leaving the broader market to struggle with limited utilization.
Airbnb and VRBO can be profitable in Jhelum. Average annual revenue is PKR581K with 10% occupancy. High-performing properties earn up to PKR2.7M/year. The 10% average occupancy rate highlights a market where consistent bookings are difficult to secure, creating a highly polarized landscape for potential investors.
The average occupancy rate for Airbnbs and VRBOs in Jhelum is 10%. This occupancy level, combined with an average nightly rate of PKR19K, results in a RevPAR (revenue per available room) of PKR1K per day.
4+ bedroom properties demonstrate the strongest performance in Jhelum, with annual revenue of PKR1.2M. These properties balance operating costs and rental demand most effectively in the Jhelum market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Jhelum area. I don't have reliable data on short-term rental regulations or enforcement practices for Jhelum, Islamabad, Rawalpindi, and Murree. Pakistan's STR regulatory framework at municipal levels is not well-documented in available sources. Local hotel/tourism departments may have informal oversight, but specific permit requirements, caps, and enforcement levels are unclear. I recommend contacting local municipal corporations or tourism authorities directly for current requirements in each city. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Jhelum Airbnb and VRBO market is currently showing oversaturated conditions. Supply has grown 33% year-over-year, while RevPAR has decreased 29%. This indicates supply growth outpacing demand, pressuring returns. The rapid influx of new listings without corresponding demand growth is effectively diluting existing revenue shares.
Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is -51% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (June-May) when gaining traction is harder.
The most common amenities in Jhelum listings include: Tv (100%), Heating (100%), Kitchen (100%), Air Conditioning (96%), Balcony (77%). Amenities that boost revenue the most include Washing Machine, with Washing Machine properties earning approximately 114% more (PKR3.5M/year vs PKR1.6M/year).
Monthly estimated revenue per listing in Jhelum over the last 12 months: May: PKR24K, June: PKR27K, July: PKR46K, August: PKR52K, September: PKR31K, October: PKR45K, November: PKR43K, December: PKR51K, January: PKR69K, February: PKR30K, March: PKR25K, April: PKR58K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Jhelum is PKR19K, up 7% year-over-year. By property size: 1-bedroom properties average PKR11K/night, 2-bedroom properties average PKR13K/night, 3-bedroom properties average PKR17K/night, 4+ bedroom properties average PKR34K/night. Rates peak in April and are lowest in May.
Guests in Jhelum book an average of 17 days in advance, down 29% from last year. By property size: 1-bedroom: 11 days, 2-bedroom: 13 days, 3-bedroom: 21 days, 4+ bedroom: 17 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Jhelum Airbnb and VRBO market has seen the following changes: supply grew 33%, revenue per listing decreased 29%, occupancy fell 35%, average nightly rates increased 7%, and lead time decreased 29%. These metrics reflect a market struggling with oversupply, forcing hosts to accept shorter booking windows despite higher price tags.
In Jhelum, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Thursday and are lowest on Tuesday.