Islamabad, PK
Part of the Jhelum market area
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Overview
Annual Rev
₨1.2m
12 mo avg
↓20%
from prior 12 mo
Occupancy rate
22%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
₨17,485
12 mo avg
↑11%
from prior 12 mo
Lead time
13 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
₨2,382
12 mo avg
↓31%
from prior 12 mo
Methodology note: Figures reflect Jhelum market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +Rs 3,198,027 | — | — |
| Barbecue | 🔒 5 (••%) | 🔒 +Rs 3•••••• (+•••%) | 🔒 Rs 5•••••• | 🔒 Rs 2•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (9.9 nights)
1 bedroom (6.8 nights)
4+ bedrooms (6.2 nights)
3 bedrooms (5.1 nights)
Cleaning fee by bedroom
2 bedrooms (PKR 7)
1 bedroom (PKR 0)
3 bedrooms (PKR 0)
4+ bedrooms (PKR 0)
Professional host share
Independent hosts (55%)
Professionally managed (45%)
Over the 12 months ending August 2026, the Jhelum market averaged 177 active Airbnb and VRBO listings, up 47% from a year earlier and up 199% over two years.
An average Jhelum listing earns PKR649K/year. High-performing listings earn PKR3.1M, while low-performing listings earn PKR127K.
Average occupancy in Jhelum is 11%, producing RevPAR of PKR2K per available night.
4+ bedroom listings generate the highest average annual revenue in Jhelum, at PKR1.4M.
Rules vary across Jhelum. Jhelum: Lenient. No formal STR regulations or licensing system. Minimal government oversight of rentals. Islamabad: Lenient. No specific STR permits required. General business registration optional. Very light enforcement, hosts operate freely. Rawalpindi: Lenient. No dedicated STR regulations. Basic commercial registration sometimes required. Minimal enforcement in practice. Murree: Moderate. Tourist area with rental registration encouraged but not strictly enforced. Seasonal monitoring increases but compliance remains voluntary. Verify requirements for the property's jurisdiction.
The Jhelum Airbnb and VRBO market is becoming more competitive. Supply has grown 47% year-over-year, while RevPAR has decreased 0%, suggesting supply is outpacing demand.
RevPAR is highest in January and April; it is lowest in March and September.
The most common amenities are TV (100%), Kitchen (100%), Air Conditioning (97%). The strongest positive revenue associations are Washing Machine (+154%), Hot Tub (+133%), Bbq (+112%).
Average daily rate in Jhelum is PKR20K, up 15% year-over-year. Rates peak in April and are lowest in July.
Guests in Jhelum book an average of 16 days in advance, down 20% from last year. Booking windows range from 12 days for 1-bedroom listings to 23 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Sunday.