Islamabad
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Overview
Annual Rev
₨861.4k
12 mo avg
↓27%
from prior 12 mo
Occupancy rate
🔒 1•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 ₨1••••
12 mo avg
••.•%
from prior 12 mo
Lead time
10 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
₨1,817
12 mo avg
↓38%
from prior 12 mo
Methodology note: Figures reflect Islamabad market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | 13 (10%) | +Rs 2,610,136 (+92%) | Rs 5,433,087 | Rs 2,822,951 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (30.6 nights)
2 bedrooms (20.0 nights)
4+ bedrooms (11.7 nights)
1 bedroom (11.3 nights)
Cleaning fee by bedroom
3 bedrooms (PKR 30)
4+ bedrooms (PKR 10)
1 bedroom (PKR 5)
2 bedrooms (PKR 0)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
As of June 2026, Islamabad, Rawalpindi have 1,834 active Airbnb and VRBO listings. This represents a 12% increase from the previous year.
The average Airbnb or VRBO in Islamabad generates PKR387K per year. High-performing properties earn PKR2.2M/year, while low-performing properties earn PKR99K/year. The extreme variance between top and bottom earners suggests that market success is heavily skewed toward a small segment, reflecting a highly bifurcated landscape where most inventory struggles to capture significant revenue.
Airbnb and VRBO can be profitable in Islamabad. Average annual revenue is PKR387K with 7% occupancy. High-performing properties earn up to PKR2.2M/year. An occupancy rate of 7% indicates that the market is characterized by low utilization, meaning the high-revenue outliers are likely capturing a disproportionate share of the limited demand available.
The average occupancy rate for Airbnbs and VRBOs in Islamabad is 7%. This occupancy level, combined with an average nightly rate of PKR17K, results in a RevPAR (revenue per available room) of PKR953 per day.
4+ bedroom properties demonstrate the strongest performance in Islamabad, with annual revenue of PKR871K. These properties balance operating costs and rental demand most effectively in the Islamabad market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Islamabad area. Islamabad: Lenient. No formal STR regulations or licensing system. Operates in regulatory gray area. Minimal enforcement, hosts operate freely on booking platforms. Rawalpindi: Lenient. No specific STR framework or permits required. Unregulated market with no enforcement mechanisms. Hosts list properties without restrictions. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Islamabad Airbnb and VRBO market is currently showing increasingly competitive conditions. Supply has grown 12% year-over-year, while RevPAR has decreased 35%. This indicates growing competition requiring strong operations. The inverse relationship between rising supply and falling RevPAR signals a market saturation point where new entrants are diluting the existing revenue pool.
Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is -83% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-February) when gaining traction is harder.
The most common amenities in Islamabad listings include: Tv (97%), Kitchen (97%), Air Conditioning (96%), Heating (83%), Parking (54%). Amenities that boost revenue the most include Air Conditioning, Bbq, Hot Tub, with Air Conditioning properties earning approximately 80% more (PKR3.1M/year vs PKR1.8M/year).
Monthly estimated revenue per listing in Islamabad over the last 12 months: May: PKR22K, June: PKR25K, July: PKR37K, August: PKR33K, September: PKR23K, October: PKR31K, November: PKR29K, December: PKR44K, January: PKR35K, February: PKR18K, March: PKR21K, April: PKR31K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Islamabad is PKR17K, up 20% year-over-year. By property size: 1-bedroom properties average PKR11K/night, 2-bedroom properties average PKR18K/night, 3-bedroom properties average PKR28K/night, 4+ bedroom properties average PKR37K/night. Rates peak in March and are lowest in November.
Guests in Islamabad book an average of 10 days in advance, down 40% from last year. By property size: 1-bedroom: 8 days, 2-bedroom: 10 days, 3-bedroom: 12 days, 4+ bedroom: 17 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Islamabad Airbnb and VRBO market has seen the following changes: supply grew 12%, revenue per listing decreased 35%, occupancy fell 41%, average nightly rates increased 20%, and lead time decreased 40%. These metrics point to a tightening market where higher prices are failing to offset the sharp decline in occupancy and shorter booking windows.
In Islamabad, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 11% higher occupancy than weekdays.