Islamabad
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Overview
Annual Rev
₨884.6k
12 mo avg
↓21%
from prior 12 mo
Occupancy rate
10%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
₨15,378
12 mo avg
↑14%
from prior 12 mo
Lead time
10 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
₨1,947
12 mo avg
↓30%
from prior 12 mo
Methodology note: Figures reflect Islamabad market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +Rs 2,439,492 | — | — |
| Hot Tub | 🔒 1• (•%) | 🔒 +Rs 2•••••• (+•••%) | 🔒 Rs 4•••••• | 🔒 Rs 2•••••• |
| Sauna | 🔒 6 (•%) | 🔒 +Rs 1•••••• (+••%) | 🔒 Rs 4•••••• | 🔒 Rs 2•••••• |
| Heating | 🔒 1•• (••%) | 🔒 +Rs 5••••• (+••%) | 🔒 Rs 2•••••• | 🔒 Rs 2•••••• |
| Barbecue | 🔒 1• (•%) | 🔒 +Rs 2••••• (+••%) | 🔒 Rs 3•••••• | 🔒 Rs 2•••••• |
| Internet | 🔒 1•• (••%) | 🔒 +Rs 1••••• (+•%) | 🔒 Rs 2•••••• | 🔒 Rs 2•••••• |
| Gym | 🔒 1• (••%) | 🔒 +Rs 7•••• (+•%) | 🔒 Rs 2•••••• | 🔒 Rs 2•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (21.5 nights)
3 bedrooms (14.1 nights)
1 bedroom (12.8 nights)
4+ bedrooms (6.8 nights)
Cleaning fee by bedroom
3 bedrooms (PKR 30)
4+ bedrooms (PKR 10)
1 bedroom (PKR 6)
2 bedrooms (PKR 0)
Professional host share
Professionally managed (56%)
Independent hosts (44%)
Over the 12 months ending August 2026, the Islamabad market averaged 2,030 active Airbnb and VRBO listings, up 24% from a year earlier and up 121% over two years.
An average Islamabad listing earns PKR461K/year. High-performing listings earn PKR2.5M, while low-performing listings earn PKR122K.
Average occupancy in Islamabad is 8%, producing RevPAR of PKR1K per available night.
4+ bedroom listings generate the highest average annual revenue in Islamabad, at PKR1.1M.
Rules vary across Islamabad. Islamabad: Lenient. No formal STR regulations or licensing system. Operates in regulatory gray area. Minimal enforcement, hosts operate freely on platforms. Rawalpindi: Lenient. No specific STR framework or permit requirements. Unregulated market with informal rentals common. No active enforcement mechanisms. Verify requirements for the property's jurisdiction.
The Islamabad Airbnb and VRBO market shows signs of oversaturation. Supply has grown 24% year-over-year, while RevPAR has decreased 10%, suggesting supply is outpacing demand.
RevPAR is highest in July and August; it is lowest in February and March.
The most common amenities are TV (99%), Kitchen (99%), Air Conditioning (98%). The strongest positive revenue associations are Pool (+88%), Hot Tub (+88%), Washing Machine (+63%).
Average daily rate in Islamabad is PKR17K, up 12% year-over-year. Rates peak in March and are lowest in November.
Guests in Islamabad book an average of 9 days in advance, down 26% from last year. Booking windows range from 8 days for 1-bedroom listings to 15 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 12% higher than weekday occupancy.