San Fernando

As of June 2026, San Fernando, Bauang, San Juan have 973 active Airbnb and VRBO listings. This represents a 17% increase from the previous year.

The average Airbnb or VRBO in San Fernando generates PHP485K per year. High-performing properties earn PHP2.2M/year, while low-performing properties earn PHP138K/year. The massive earnings disparity suggests that market returns are highly skewed toward a select few listings, likely indicating that current supply growth is outpacing the depth of demand for average offerings.

Airbnb and VRBO can be profitable in San Fernando. Average annual revenue is PHP485K with 19% occupancy. High-performing properties earn up to PHP2.2M/year. An occupancy rate of 19% alongside high revenue ceilings implies that the market is heavily reliant on premium listings, signaling that competition is intense for the limited segment of high-demand travelers.

The average occupancy rate for Airbnbs and VRBOs in San Fernando is 19%. This occupancy level, combined with an average nightly rate of PHP7K, results in a RevPAR (revenue per available room) of PHP1K per day.

4+ bedroom properties demonstrate the strongest performance in San Fernando, with annual revenue of PHP2.0M. These properties balance operating costs and rental demand most effectively in the San Fernando market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the San Fernando area. I don't have reliable data on short-term rental regulations or enforcement reality for San Fernando, Bauang, and San Juan in the Philippines. Without verified information about their specific permits, occupancy rules, caps, and actual enforcement practices, I recommend contacting the municipal tourism offices or local government units directly for current STR requirements and how actively they're enforced in each location. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The San Fernando Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 17% year-over-year, while RevPAR has increased 10%. This indicates balanced supply-demand dynamics. This correlation suggests that consumer demand is effectively absorbing new inventory, preventing a dilution of market value despite the relatively rapid expansion of total listings.

Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is 23% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (July-September) when gaining traction is harder.

The most common amenities in San Fernando listings include: Air Conditioning (99%), Kitchen (94%), Tv (70%), Pets Allowed (62%), Bbq (54%). Amenities that boost revenue the most include Hot Tub, Pool, Tv, with Hot Tub properties earning approximately 319% more (PHP6.0M/year vs PHP1.4M/year).

Monthly estimated revenue per listing in San Fernando over the last 12 months: May: PHP44K, June: PHP37K, July: PHP28K, August: PHP32K, September: PHP17K, October: PHP26K, November: PHP27K, December: PHP46K, January: PHP35K, February: PHP28K, March: PHP34K, April: PHP53K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in San Fernando is PHP7K, up 21% year-over-year. By property size: 1-bedroom properties average PHP4K/night, 2-bedroom properties average PHP7K/night, 3-bedroom properties average PHP12K/night, 4+ bedroom properties average PHP27K/night. Rates peak in September and are lowest in February.

Guests in San Fernando book an average of 16 days in advance, down 18% from last year. By property size: 1-bedroom: 15 days, 2-bedroom: 17 days, 3-bedroom: 19 days, 4+ bedroom: 26 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the San Fernando Airbnb and VRBO market has seen the following changes: supply grew 17%, revenue per listing increased 10%, occupancy fell 22%, average nightly rates increased 21%, and lead time decreased 18%. These metrics highlight a shift toward higher price points and shorter booking cycles, reflecting a market that is increasingly sensitive to pricing strategies as occupancy tightens.

In San Fernando, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Tuesday and are lowest on Sunday. Weekends show 96% higher occupancy than weekdays.