Baguio

As of June 2026, Baguio has 2,812 active Airbnb and VRBO listings. This represents a 5% increase from the previous year.

The average Airbnb or VRBO in Baguio generates PHP418K per year. High-performing properties earn PHP1.3M/year, while low-performing properties earn PHP153K/year. The wide revenue variance suggests that market success is heavily skewed toward top-tier assets, as the average earner struggles to capture significant market share amidst stagnant two-year supply growth.

Airbnb and VRBO can be profitable in Baguio. Average annual revenue is PHP418K with 23% occupancy. High-performing properties earn up to PHP1.3M/year. With a 23% occupancy rate, the market indicates a reliance on peak-season surges, where top-performing units leverage higher visibility to outperform the modest average returns.

The average occupancy rate for Airbnbs and VRBOs in Baguio is 23%. This occupancy level, combined with an average nightly rate of PHP5K, results in a RevPAR (revenue per available room) of PHP930 per day.

4+ bedroom properties demonstrate the strongest performance in Baguio, with annual revenue of PHP962K. These properties balance operating costs and rental demand most effectively in the Baguio market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Baguio area. Baguio: Moderate. Business permits and mayor's permit required, tourism enterprise accreditation from DOT needed. Zoning restrictions in residential areas. Enforcement has increased due to overtourism concerns and resident complaints, with periodic inspections and closure orders for non-compliant properties. Many hosts still operate informally, but city government actively monitors popular platforms and responds to violations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Baguio Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 5% year-over-year, while RevPAR has decreased 10%. This indicates balanced supply-demand dynamics. The contraction in revenue per listing despite moderate supply growth points to a softening of consumer spending power that is currently offsetting the modest inventory expansion.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 47% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (July-September) when gaining traction is harder.

The most common amenities in Baguio listings include: Kitchen (98%), Tv (97%), Parking (61%), Balcony (51%), Elevator (49%). Amenities that boost revenue the most include Bbq, Air Conditioning, Washing Machine, with Bbq properties earning approximately 119% more (PHP1.5M/year vs PHP683K/year).

Monthly estimated revenue per listing in Baguio over the last 12 months: May: PHP28K, June: PHP28K, July: PHP20K, August: PHP22K, September: PHP15K, October: PHP20K, November: PHP28K, December: PHP58K, January: PHP36K, February: PHP32K, March: PHP23K, April: PHP29K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Baguio is PHP5K, up 11% year-over-year. By property size: 1-bedroom properties average PHP3K/night, 2-bedroom properties average PHP5K/night, 3-bedroom properties average PHP7K/night, 4+ bedroom properties average PHP12K/night. Rates peak in December and are lowest in August.

Guests in Baguio book an average of 18 days in advance, down 19% from last year. By property size: 1-bedroom: 17 days, 2-bedroom: 17 days, 3-bedroom: 21 days, 4+ bedroom: 23 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Baguio Airbnb and VRBO market has seen the following changes: supply grew 5%, revenue per listing decreased 10%, occupancy fell 24%, average nightly rates increased 11%, and lead time decreased 19%. These indicators reveal a shift toward last-minute bookings and higher price sensitivity, pressuring overall occupancy levels despite the increase in nightly pricing.

In Baguio, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 59% higher occupancy than weekdays.