Piura

As of June 2026, Piura, Castilla, La Unión have 429 active Airbnb and VRBO listings. This represents a 16% increase from the previous year.

The average Airbnb or VRBO in Piura generates S/10K per year. High-performing properties earn S/34K/year, while low-performing properties earn S/3K/year. Supply growth of 15.5% YoY outpaces revenue growth of 10.7%, indicating intensifying competition within a constrained market—evidenced by the 16% occupancy rate. The 3.2x revenue spread between high and average performers suggests significant differentiation potential despite overall market saturation.

Airbnb and VRBO can be profitable in Piura. Average annual revenue is S/10K with 16% occupancy. High-performing properties earn up to S/34K/year. Supply growth of 15.5% YoY outpaces revenue growth at 10.7%, signaling intensifying competition. The threefold revenue gap between high and average performers indicates significant market segmentation, where property differentiation is driving disproportionate returns.

The average occupancy rate for Airbnbs and VRBOs in Piura is 16%. This occupancy level, combined with an average nightly rate of S/193, results in a RevPAR (revenue per available room) of S/23 per day.

4+ bedroom properties demonstrate the strongest performance in Piura, with annual revenue of S/24K. These properties balance operating costs and rental demand most effectively in the Piura market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Piura area. I don't have reliable, current data on short-term rental regulations or enforcement realities for Piura, Castilla, and La Unión in Peru. These smaller Peruvian cities likely have minimal formal STR frameworks, but I cannot confirm specific permit requirements, occupancy rules, density limits, or actual enforcement practices without verified local sources. I recommend contacting municipal authorities directly (Municipalidad Provincial de Piura, Municipalidad Distrital de Castilla, Municipalidad Provincial de La Unión) for accurate regulatory information. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Piura Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 16% year-over-year, while RevPAR has increased 11%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($10,475) and high-performing properties ($33,507) suggests market stratification, where differentiated offerings command premium positioning despite modest overall occupancy rates of 16%.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 100% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-June) when gaining traction is harder.

The most common amenities in Piura listings include: Kitchen (95%), Tv (95%), Washing Machine (72%), Parking (53%), Air Conditioning (46%). Amenities that boost revenue the most include Pool, Pets Allowed, Bbq, with Pool properties earning approximately 107% more (S/48K/year vs S/23K/year).

Monthly estimated revenue per listing in Piura over the last 12 months: May: S/434, June: S/322, July: S/702, August: S/754, September: S/440, October: S/548, November: S/753, December: S/1K, January: S/1K, February: S/887, March: S/445, April: S/704. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Piura is S/193, up 17% year-over-year. By property size: 1-bedroom properties average S/125/night, 2-bedroom properties average S/151/night, 3-bedroom properties average S/221/night, 4+ bedroom properties average S/519/night. Rates peak in February and are lowest in June.

Guests in Piura book an average of 12 days in advance, down 10% from last year. By property size: 1-bedroom: 11 days, 2-bedroom: 10 days, 3-bedroom: 13 days, 4+ bedroom: 17 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Piura Airbnb and VRBO market has seen the following changes: supply grew 16%, revenue per listing increased 11%, occupancy rose 6%, average nightly rates increased 17%, and lead time decreased 10%. The 16% supply growth outpacing 11% revenue gains suggests tightening margins despite rate increases, while the wide gap between average ($10,475) and top-performing listings ($33,507) indicates highly concentrated earnings among premium properties.

In Piura, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 22% higher occupancy than weekdays.