Ica

As of June 2026, Ica, Huacachina have 855 active Airbnb and VRBO listings. This represents a 8% increase from the previous year.

The average Airbnb or VRBO in Ica generates S/23K per year. High-performing properties earn S/116K/year, while low-performing properties earn S/7K/year. Supply growth outpaces revenue decline, signaling intensifying competition despite flat two-year trends. The five-fold gap between average and high performers suggests market stratification where differentiation drives disproportionate returns.

Airbnb and VRBO can be profitable in Ica. Average annual revenue is S/23K with 15% occupancy. High-performing properties earn up to S/116K/year. Supply growth outpaces revenue decline, suggesting intensifying competition despite flat long-term trends. The five-fold gap between average and top performers indicates significant performance variance, reflecting differentiated positioning within a relatively constrained market.

The average occupancy rate for Airbnbs and VRBOs in Ica is 15%. This occupancy level, combined with an average nightly rate of S/390, results in a RevPAR (revenue per available room) of S/53 per day.

4+ bedroom properties demonstrate the strongest performance in Ica, with annual revenue of S/63K. These properties balance operating costs and rental demand most effectively in the Ica market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Ica area. I don't have reliable data on short-term rental regulations or enforcement reality for Ica and Huacachina, Peru. These smaller Peruvian destinations likely have minimal formal STR regulations at the municipal level, but I cannot confirm specific permit requirements, occupancy rules, or actual enforcement practices without access to current local ordinances and on-the-ground enforcement information. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Ica Airbnb and VRBO market is currently showing increasingly competitive conditions. Supply has grown 8% year-over-year, while RevPAR has decreased 10%. This indicates growing competition requiring strong operations. The wide gap between average revenue ($22,956) and top performers ($116,203) suggests market bifurcation, where differentiated properties capture disproportionate share amid rising supply and flat 15% occupancy rates.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 53% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-June) when gaining traction is harder.

The most common amenities in Ica listings include: Tv (99%), Kitchen (98%), Parking (55%), Pets Allowed (50%), Washing Machine (49%). Amenities that boost revenue the most include Pool, Bbq, Hot Tub, with Pool properties earning approximately 591% more (S/231K/year vs S/33K/year).

Monthly estimated revenue per listing in Ica over the last 12 months: May: S/1K, June: S/745, July: S/2K, August: S/1K, September: S/799, October: S/1K, November: S/1K, December: S/3K, January: S/3K, February: S/2K, March: S/2K, April: S/2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Ica is S/390, up 7% year-over-year. By property size: 1-bedroom properties average S/167/night, 2-bedroom properties average S/277/night, 3-bedroom properties average S/421/night, 4+ bedroom properties average S/906/night. Rates peak in February and are lowest in June.

Guests in Ica book an average of 17 days in advance, down 21% from last year. By property size: 1-bedroom: 16 days, 2-bedroom: 14 days, 3-bedroom: 18 days, 4+ bedroom: 22 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Ica Airbnb and VRBO market has seen the following changes: supply grew 8%, revenue per listing decreased 10%, occupancy fell 11%, average nightly rates increased 7%, and lead time decreased 21%. The combination of rising supply with declining occupancy and shortened booking windows signals intensifying competition, while the substantial gap between average revenue ($22,956) and top performers ($116,203) indicates significant performance variance in the market.

In Ica, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 48% higher occupancy than weekdays.