Salalah

As of June 2026, Salalah, Taqah, Mirbat have 279 active Airbnb and VRBO listings. This represents a 19% increase from the previous year.

The average Airbnb or VRBO in Salalah generates OMR5K per year. High-performing properties earn OMR20K/year, while low-performing properties earn OMR2K/year. Supply growth of 19% YoY significantly outpaces revenue growth of 9.5%, indicating intensifying competition with limited demand expansion. The four-fold performance gap between high and average properties suggests market fragmentation where differentiation—not scale—determines viability.

"Airbnb and VRBO can be profitable in Salalah. Average annual revenue is OMR5K with 14% occupancy. High-performing properties earn up to OMR20K/year. Supply growth of 19% YoY significantly outpaces revenue growth at 9.5%, indicating intensifying competition despite flat 2-year trends. The 4x gap between high and average performers suggests market differentiation is possible but increasingly challenging."

The average occupancy rate for Airbnbs and VRBOs in Salalah is 14%. This occupancy level, combined with an average nightly rate of OMR89, results in a RevPAR (revenue per available room) of OMR11 per day.

4+ bedroom properties demonstrate the strongest performance in Salalah, with annual revenue of OMR9K. These properties balance operating costs and rental demand most effectively in the Salalah market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Salalah area. I don't have reliable data on short-term rental regulations or enforcement practices for Salalah, Taqah, and Mirbat in Oman. These cities lack publicly documented STR frameworks comparable to Western jurisdictions. Oman's tourism sector is developing, but specific municipal rules and enforcement realities for vacation rentals in these Dhofar Governorate cities aren't well-established or accessible. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Salalah Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 19% year-over-year, while RevPAR has increased 10%. This indicates balanced supply-demand dynamics. However, the wide gap between average revenue ($5,210) and high-performing properties ($20,085) suggests significant performance variation, reflecting a competitive market where differentiation drives returns.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 87% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-April) when gaining traction is harder.

The most common amenities in Salalah listings include: Air Conditioning (100%), Kitchen (100%), Washing Machine (95%), Tv (93%), Pool (80%). Amenities that boost revenue the most include Pool, Internet, Parking, with Pool properties earning approximately 44% more (OMR12K/year vs OMR8K/year).

Monthly estimated revenue per listing in Salalah over the last 12 months: May: OMR64, June: OMR134, July: OMR608, August: OMR1K, September: OMR381, October: OMR116, November: OMR194, December: OMR323, January: OMR335, February: OMR190, March: OMR402, April: OMR30. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Salalah is OMR89, up 56% year-over-year. By property size: 1-bedroom properties average OMR84/night, 2-bedroom properties average OMR58/night, 3-bedroom properties average OMR86/night, 4+ bedroom properties average OMR169/night. Rates peak in March and are lowest in May.

Guests in Salalah book an average of 22 days in advance, down 13% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 23 days, 3-bedroom: 22 days, 4+ bedroom: 18 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Salalah Airbnb and VRBO market has seen the following changes: supply grew 19%, revenue per listing increased 10%, occupancy fell 28%, average nightly rates increased 56%, and lead time decreased 13%. The sharp rate increases amid declining occupancy suggest hosts are chasing revenue through pricing rather than demand fundamentals, while the wide gap between average ($5,210) and top-performing listings ($20,085) indicates highly fragmented market conditions where property differentiation significantly impacts returns.

In Salalah, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday.