Taranaki
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Overview
Annual Rev
NZ$39.2k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
NZ$254
12 mo avg
↑16%
from prior 12 mo
Lead time
29 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
NZ$71
12 mo avg
↓15%
from prior 12 mo
Methodology note: Figures reflect Taranaki market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +$30,802 | — | — |
| Sauna | 🔒 8 (•%) | 🔒 +$2•••• (+••%) | 🔒 $7•••• | 🔒 $5•••• |
| Gym | 🔒 2• (•%) | 🔒 +$2•••• (+••%) | 🔒 $7•••• | 🔒 $4•••• |
| Hot Tub | 🔒 3• (•%) | 🔒 +$1•••• (+••%) | 🔒 $6•••• | 🔒 $4•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $6•••• | 🔒 $4•••• |
| Parking | 🔒 3•• (••%) | 🔒 +$5••• (+••%) | 🔒 $5•••• | 🔒 $4•••• |
| TV | 🔒 3•• (••%) | 🔒 +$3••• (+•%) | 🔒 $5•••• | 🔒 $4•••• |
| Heating | 🔒 3•• (••%) | 🔒 +$1••• (+•%) | 🔒 $5•••• | 🔒 $5•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +$8•• (+•%) | 🔒 $5•••• | 🔒 $5•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.6 nights)
1 bedroom (4.6 nights)
3 bedrooms (4.5 nights)
4+ bedrooms (4.0 nights)
Cleaning fee by bedroom
4+ bedrooms (NZ$80)
3 bedrooms (NZ$74)
2 bedrooms (NZ$33)
1 bedroom (NZ$24)
Professional host share
Professionally managed (50%)
Independent hosts (50%)
Over the 12 months ending August 2026, the Taranaki market averaged 575 active Airbnb and VRBO listings, down 1% from a year earlier and down 6% over two years.
An average Taranaki listing earns NZ$33K/year. High-performing listings earn NZ$62K, while low-performing listings earn NZ$14K.
Average occupancy in Taranaki is 37%, producing RevPAR of NZ$62 per available night.
4+ bedroom listings generate the highest average annual revenue in Taranaki, at NZ$66K.
Rules vary across Taranaki. New Plymouth: Lenient. No specific STR regulations or permits required. Operates under standard district plan rules. Minimal enforcement, hosts operate freely. Stratford: Lenient. No dedicated STR rules or licensing. Subject to general resource consent if needed. Light enforcement, minimal restrictions. Hawera: Lenient. No specific STR permits or registration. Standard district plan compliance only. Minimal enforcement, hosts operate without restrictions. Verify requirements for the property's jurisdiction.
The Taranaki Airbnb and VRBO market appears broadly balanced. Supply has declined 1% year-over-year, while RevPAR has increased 3%, showing no clear supply-demand imbalance.
RevPAR is highest in January and April; it is lowest in August and June.
The most common amenities are Kitchen (99%), Internet (91%), TV (90%). The strongest positive revenue associations are Washing Machine (+45%), Gym (+36%), Hot Tub (+26%).
Average daily rate in Taranaki is NZ$256, up 16% year-over-year. Rates peak in January and are lowest in November.
Guests in Taranaki book an average of 30 days in advance, down 18% from last year. Booking windows range from 28 days for 1-bedroom listings to 32 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 28% higher than weekday occupancy.