Taranaki
Unlock the data for all Markets
Annual revenue (actual)
NZ$38.4k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
42%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
NZ$252
12 mo avg
↑12%
from prior 12 mo
Lead time
31 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
NZ$71
12 mo avg
↓9%
from prior 12 mo
Methodology note: Figures reflect Taranaki market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +$38,571 | — | — |
| Gym | 🔒 2• (•%) | 🔒 +$2•••• (+••%) | 🔒 $6•••• | 🔒 $4•••• |
| Sauna | 🔒 8 (•%) | 🔒 +$1•••• (+••%) | 🔒 $6•••• | 🔒 $4•••• |
| Hot Tub | 🔒 3• (•%) | 🔒 +$1•••• (+••%) | 🔒 $6•••• | 🔒 $4•••• |
| Internet | 🔒 3•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $5•••• | 🔒 $3•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +$8••• (+••%) | 🔒 $5•••• | 🔒 $4•••• |
| Parking | 🔒 3•• (••%) | 🔒 +$6••• (+••%) | 🔒 $5•••• | 🔒 $4•••• |
| TV | 🔒 3•• (••%) | 🔒 +$8•• (+•%) | 🔒 $4•••• | 🔒 $4•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.2 nights)
3 bedrooms (6.1 nights)
4+ bedrooms (4.1 nights)
1 bedroom (3.7 nights)
Studio (3.1 nights)
Cleaning fee by bedroom
3 bedrooms (NZ$76)
4+ bedrooms (NZ$76)
2 bedrooms (NZ$34)
1 bedroom (NZ$24)
Studio (NZ$19)
Professional host share
Independent hosts (69%)
Professionally managed (31%)
Over the 12 months ending September 2026, the Taranaki market averaged 580 active Airbnb and VRBO listings, up 1% from a year earlier and down 6% over two years.
An average Taranaki listing earns NZ$32K/year. High-performing listings earn NZ$62K, while low-performing listings earn NZ$13K.
Average occupancy in Taranaki is 37%, producing RevPAR of NZ$62 per available night.
4+ bedroom listings generate the highest average annual revenue in Taranaki, at NZ$64K.
Rules vary across Taranaki. New Plymouth: Lenient. No specific short-term rental regulations or registration required. Operates under general district plan rules. Minimal enforcement activity. Stratford: Lenient. No dedicated STR regulations or permits required. Subject to standard district plan provisions. Light enforcement. Hawera: Lenient. No specific short-term rental licensing or registration system. Falls under general South Taranaki District Plan rules. Minimal enforcement observed. Verify requirements for the property's jurisdiction.
The Taranaki Airbnb and VRBO market appears broadly balanced. Supply has grown 1% year-over-year, while RevPAR has increased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in January and April; it is lowest in August and June.
The most common amenities are Kitchen (99%), Internet (93%), Parking (91%). The strongest positive revenue associations are Gym (+42%), Washing Machine (+41%), Hot Tub (+36%).
Average daily rate in Taranaki is NZ$256, up 14% year-over-year. Rates peak in January and are lowest in November.
Guests in Taranaki book an average of 30 days in advance, down 13% from last year. Booking windows range from 29 days for 1-bedroom listings to 33 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 28% higher than weekday occupancy.
(0)
Filters (0)