Rotorua
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Overview
Annual Rev
NZ$56.6k
12 mo avg
↓5%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
NZ$303
12 mo avg
↑10%
from prior 12 mo
Lead time
38 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
NZ$109
12 mo avg
↓15%
from prior 12 mo
Methodology note: Figures reflect Rotorua market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +$40,137 | — | — |
| EV Charger | 🔒 2• (•%) | 🔒 +$2•••• (+••%) | 🔒 $9•••• | 🔒 $6•••• |
| Hot Tub | 🔒 1•• (••%) | 🔒 +$2•••• (+••%) | 🔒 $8•••• | 🔒 $5•••• |
| TV | 🔒 6•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $6•••• | 🔒 $5•••• |
| Gym | 🔒 8 (•%) | 🔒 +$1•••• (+••%) | 🔒 $7•••• | 🔒 $6•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $7•••• | 🔒 $6•••• |
| Lake Access | 🔒 1•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $7•••• | 🔒 $6•••• |
| Pool | 🔒 3• (•%) | 🔒 +$1•••• (+••%) | 🔒 $7•••• | 🔒 $6•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +$9••• (+••%) | 🔒 $7•••• | 🔒 $6•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +$4••• (+•%) | 🔒 $7•••• | 🔒 $6•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (3.3 nights)
2 bedrooms (3.0 nights)
3 bedrooms (3.0 nights)
4+ bedrooms (2.9 nights)
Cleaning fee by bedroom
4+ bedrooms (NZ$91)
3 bedrooms (NZ$68)
2 bedrooms (NZ$44)
1 bedroom (NZ$25)
Professional host share
Professionally managed (65%)
Independent hosts (35%)
Over the 12 months ending August 2026, the Rotorua market averaged 801 active Airbnb and VRBO listings, up 3% from a year earlier.
An average Rotorua listing earns NZ$54K/year. High-performing listings earn NZ$104K, while low-performing listings earn NZ$21K.
Average occupancy in Rotorua is 42%, producing RevPAR of NZ$107 per available night.
4+ bedroom listings generate the highest average annual revenue in Rotorua, at NZ$81K.
Rules vary across Rotorua. Rotorua: Lenient. No specific STR regulations or licensing required. Operates under standard district plan rules. Minimal enforcement beyond noise/nuisance complaints. Taupo: Lenient. No STR-specific permits or registration. Standard resource consent for commercial zones. Light enforcement, mainly complaint-driven. Tauranga: Moderate. Resource consent required for non-hosted STRs in residential zones since 2021. Owner-occupancy encouraged but not mandated. Growing enforcement through compliance monitoring. Verify requirements for the property's jurisdiction.
The Rotorua Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 3% year-over-year, while RevPAR has increased 5%, suggesting demand is outpacing available supply.
RevPAR is highest in January and April; it is lowest in June and August.
The most common amenities are Parking (97%), Internet (95%), Heating (94%). The strongest positive revenue associations are Washing Machine (+76%), TV (+57%), Hot Tub (+33%).
Average daily rate in Rotorua is NZ$328, up 11% year-over-year. Rates peak in December and are lowest in September.
Guests in Rotorua book an average of 40 days in advance, down 8% from last year. Booking windows range from 37 days for 1-bedroom listings to 45 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 43% higher than weekday occupancy.