Raglan

As of June 2026, Raglan, Hamilton, Auckland have 422 active Airbnb and VRBO listings. This represents a 4% decrease from the previous year.

The average Airbnb or VRBO in Raglan generates NZ$37K per year. High-performing properties earn NZ$76K/year, while low-performing properties earn NZ$18K/year. Despite supply contracting year-over-year, revenue has declined faster, suggesting demand softening outpaces inventory reduction. The doubling of revenue between average and high performers indicates meaningful performance variance within a market operating at 36% occupancy.

Airbnb and VRBO can be profitable in Raglan. Average annual revenue is NZ$37K with 36% occupancy. High-performing properties earn up to NZ$76K/year. Declining supply and revenue suggest tightening market conditions, while the doubling gap between average and top performers indicates significant performance variance—likely reflecting differentiation in property positioning or guest experience rather than broad market growth.

The average occupancy rate for Airbnbs and VRBOs in Raglan is 36%. This occupancy level, combined with an average nightly rate of NZ$290, results in a RevPAR (revenue per available room) of NZ$70 per day.

4+ bedroom properties demonstrate the strongest performance in Raglan, with annual revenue of NZ$55K. These properties balance operating costs and rental demand most effectively in the Raglan market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Raglan area. Raglan: Lenient. No specific STR regulations, follows Waikato District rules. Minimal requirements, light enforcement in practice. Hamilton: Lenient. Resource consent may be required in some zones. No registration system. Minimal enforcement, hosts operate freely. Auckland: Moderate. Must comply with Unitary Plan zoning, resource consent needed in some areas. No registration required. Sporadic enforcement, mainly complaint-driven. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Raglan Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 4% year-over-year, while RevPAR has decreased 8%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($37,214) and top performers ($76,206) suggests competitive differentiation is driving outcomes, while the 36% occupancy rate reflects softer demand conditions requiring properties to compete more actively for bookings.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is -0% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-August) when gaining traction is harder.

The most common amenities in Raglan listings include: Kitchen (98%), Heating (81%), Tv (74%), Balcony (68%), Private Yard (62%). Amenities that boost revenue the most include Washing Machine, Tv, Internet, with Washing Machine properties earning approximately 31% more (NZ$63K/year vs NZ$48K/year).

Monthly estimated revenue per listing in Raglan over the last 12 months: May: NZ$1K, June: NZ$1K, July: NZ$1K, August: NZ$1K, September: NZ$2K, October: NZ$2K, November: NZ$2K, December: NZ$3K, January: NZ$4K, February: NZ$3K, March: NZ$3K, April: NZ$3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Raglan is NZ$290, up 13% year-over-year. By property size: 1-bedroom properties average NZ$207/night, 2-bedroom properties average NZ$269/night, 3-bedroom properties average NZ$371/night, 4+ bedroom properties average NZ$542/night. Rates peak in January and are lowest in May.

Guests in Raglan book an average of 29 days in advance, down 16% from last year. By property size: 1-bedroom: 26 days, 2-bedroom: 29 days, 3-bedroom: 34 days, 4+ bedroom: 34 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Raglan Airbnb and VRBO market has seen the following changes: supply declined 4%, revenue per listing decreased 8%, occupancy fell 18%, average nightly rates increased 13%, and lead time decreased 16%. Despite rate increases, declining occupancy and lead time suggest weakening demand relative to supply pressures. The significant revenue gap between high ($76,206) and average ($37,214) performers indicates market consolidation around quality properties.

In Raglan, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 46% higher occupancy than weekdays.