Marlborough
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Annual revenue (actual)
NZ$35k
12 mo avg
↓7%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
NZ$277
12 mo avg
↑9%
from prior 12 mo
Lead time
37 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
NZ$66
12 mo avg
↓20%
from prior 12 mo
Methodology note: Figures reflect Marlborough market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +$36,552 | — | — |
| Gym | 🔒 2• (•%) | 🔒 +$2•••• (+••%) | 🔒 $8•••• | 🔒 $6•••• |
| Internet | 🔒 2•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $6•••• | 🔒 $5•••• |
| Pool | 🔒 2• (•%) | 🔒 +$1•••• (+••%) | 🔒 $7•••• | 🔒 $6•••• |
| Lake Access | 🔒 7 (•%) | 🔒 +$1•••• (+••%) | 🔒 $7•••• | 🔒 $6•••• |
| TV | 🔒 2•• (••%) | 🔒 +$4••• (+•%) | 🔒 $6•••• | 🔒 $6•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +$3••• (+•%) | 🔒 $6•••• | 🔒 $6•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (3.8 nights)
4+ bedrooms (3.6 nights)
Studio (3.5 nights)
1 bedroom (3.4 nights)
2 bedrooms (3.4 nights)
Cleaning fee by bedroom
4+ bedrooms (NZ$58)
3 bedrooms (NZ$43)
2 bedrooms (NZ$39)
1 bedroom (NZ$29)
Studio (NZ$20)
Professional host share
Independent hosts (70%)
Professionally managed (30%)
Over the 12 months ending September 2026, the Marlborough market averaged 413 active Airbnb and VRBO listings, up 6% from a year earlier.
An average Marlborough listing earns NZ$32K/year. High-performing listings earn NZ$82K, while low-performing listings earn NZ$12K.
Average occupancy in Marlborough is 34%, producing RevPAR of NZ$63 per available night.
4+ bedroom listings generate the highest average annual revenue in Marlborough, at NZ$56K.
Rules vary across Marlborough. Blenheim: Lenient. No specific short-term rental regulations or registration requirements. Operates under general accommodation rules. Minimal enforcement. Picton: Lenient. Resource consent may be required in some zones, but no dedicated STR licensing system. Light enforcement, many operate informally. Nelson: Moderate. Resource consent needed for non-hosted rentals in residential zones. Building and health standards apply. Moderate enforcement through complaints, though many operate without consent. Verify requirements for the property's jurisdiction.
The Marlborough Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has increased 0%, showing no clear supply-demand imbalance.
RevPAR is highest in March and February; it is lowest in August and June.
The most common amenities are Kitchen (98%), TV (91%), Internet (90%). The strongest positive revenue associations are Washing Machine (+78%), Hot Tub (+58%), Gym (+41%).
Average daily rate in Marlborough is NZ$308, up 11% year-over-year. Rates peak in December and are lowest in August.
Guests in Marlborough book an average of 36 days in advance, down 5% from last year. Booking windows range from 34 days for 1-bedroom listings to 37 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 18% higher than weekday occupancy.
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