Marlborough
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Overview
Annual Rev
NZ$36k
12 mo avg
↓9%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
NZ$277
12 mo avg
↑11%
from prior 12 mo
Lead time
35 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
NZ$65
12 mo avg
↓28%
from prior 12 mo
Methodology note: Figures reflect Marlborough market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +$33,024 | — | — |
| Gym | 🔒 2• (•%) | 🔒 +$1•••• (+••%) | 🔒 $7•••• | 🔒 $6•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +$1••• (+•%) | 🔒 $6•••• | 🔒 $6•••• |
| TV | 🔒 2•• (••%) | 🔒 +$1•• (+•%) | 🔒 $6•••• | 🔒 $6•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (3.6 nights)
2 bedrooms (3.4 nights)
1 bedroom (3.3 nights)
4+ bedrooms (3.2 nights)
Cleaning fee by bedroom
4+ bedrooms (NZ$60)
3 bedrooms (NZ$44)
2 bedrooms (NZ$36)
1 bedroom (NZ$28)
Professional host share
Independent hosts (53%)
Professionally managed (47%)
Over the 12 months ending August 2026, the Marlborough market averaged 411 active Airbnb and VRBO listings, up 6% from a year earlier.
An average Marlborough listing earns NZ$32K/year. High-performing listings earn NZ$83K, while low-performing listings earn NZ$12K.
Average occupancy in Marlborough is 33%, producing RevPAR of NZ$63 per available night.
4+ bedroom listings generate the highest average annual revenue in Marlborough, at NZ$58K.
Rules vary across Marlborough. Blenheim: Lenient. No specific STR regulations beyond general business requirements. Minimal enforcement, hosts operate freely. Picton: Lenient. Resource consent may be required in some zones but rarely enforced. Light oversight, STRs common. Nelson: Moderate. Resource consent needed in residential zones, building compliance required. Moderate enforcement through complaints, many operate without formal approval. Verify requirements for the property's jurisdiction.
The Marlborough Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has decreased 2%, showing no clear supply-demand imbalance.
RevPAR is highest in March and February; it is lowest in August and June.
The most common amenities are Kitchen (98%), Internet (91%), TV (91%). The strongest positive revenue associations are Washing Machine (+85%), Hot Tub (+60%), Gym (+47%).
Average daily rate in Marlborough is NZ$308, up 12% year-over-year. Rates peak in December and are lowest in August.
Guests in Marlborough book an average of 36 days in advance, down 11% from last year. Booking windows range from 34 days for 1-bedroom listings to 37 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 17% higher than weekday occupancy.