Zwolle
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Overview
Annual Rev
€27k
12 mo avg
↓6%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓10%
from prior 12 mo
Avg daily rate
€147
12 mo avg
↑14%
from prior 12 mo
Lead time
37 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
€49
12 mo avg
↓15%
from prior 12 mo
Methodology note: Figures reflect Zwolle market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +€53,494 | — | — |
| Hot Tub | 🔒 7• (••%) | 🔒 +€4•••• (+•••%) | 🔒 €8•••• | 🔒 €4•••• |
| TV | 🔒 4•• (••%) | 🔒 +€2•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Gym | 🔒 8 (•%) | 🔒 +€1•••• (+••%) | 🔒 €6•••• | 🔒 €5•••• |
| Heating | 🔒 4•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Bicycles | 🔒 8• (••%) | 🔒 +€5••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Parking | 🔒 4•• (••%) | 🔒 +€3••• (+•%) | 🔒 €5•••• | 🔒 €4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.8 nights)
2 bedrooms (4.5 nights)
3 bedrooms (4.4 nights)
4+ bedrooms (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms (€97)
3 bedrooms (€75)
2 bedrooms (€58)
1 bedroom (€34)
Professional host share
Professionally managed (55%)
Independent hosts (45%)
Over the 12 months ending August 2026, the Zwolle market averaged 571 active Airbnb and VRBO listings, down 6% from a year earlier and up 23% over two years.
An average Zwolle listing earns €27K/year. High-performing listings earn €59K, while low-performing listings earn €12K.
Average occupancy in Zwolle is 40%, producing RevPAR of €51 per available night.
4+ bedroom listings generate the highest average annual revenue in Zwolle, at €51K.
Rules vary across Zwolle. Zwolle: Moderate. Registration required, zoning restrictions apply. Standard enforcement through complaints and periodic checks. Giethoorn: Moderate. Permit required, density limits in village center to preserve character. Enforcement focused on tourist hotspots due to overtourism concerns. Meppel: Lenient. Basic registration needed, minimal restrictions. Light enforcement, mostly complaint-driven. Verify requirements for the property's jurisdiction.
The Zwolle Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 6% year-over-year, while RevPAR has increased 33%, suggesting demand is outpacing available supply.
RevPAR is highest in May and August; it is lowest in January and September.
The most common amenities are Heating (93%), Parking (92%), Internet (92%). The strongest positive revenue associations are Sauna (+147%), Hot Tub (+120%), TV (+86%).
Average daily rate in Zwolle is €171, up 21% year-over-year. Rates peak in May and are lowest in September.
Guests in Zwolle book an average of 39 days in advance, down 5% from last year. Booking windows range from 37 days for 1-bedroom listings to 45 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 37% higher than weekday occupancy.