Groningen
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Overview
Annual Rev
€28.5k
12 mo avg
↑105%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↑19%
from prior 12 mo
Avg daily rate
€148
12 mo avg
↑121%
from prior 12 mo
Lead time
41 days
12 mo avg
↑20 days
from prior 12 mo
Revpar
€53
12 mo avg
↑144%
from prior 12 mo
Methodology note: Figures reflect Groningen market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Washing Machine | — | +€10,738 | — | — |
| Pets Allowed | 🔒 2• (••%) | 🔒 +€9••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Barbecue | 🔒 2• (••%) | 🔒 +€6••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Bicycles | 🔒 1• (••%) | 🔒 +€5••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Parking | 🔒 9• (••%) | 🔒 +€5••• (+••%) | 🔒 €3•••• | 🔒 €3•••• |
| EV Charger | 🔒 1• (•%) | 🔒 +€7•• (+•%) | 🔒 €3•••• | 🔒 €3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.8 nights)
1 bedroom (4.8 nights)
2 bedrooms (3.7 nights)
4+ bedrooms (3.7 nights)
Cleaning fee by bedroom
2 bedrooms (€36)
1 bedroom (€24)
3 bedrooms (€0)
4+ bedrooms (€0)
Professional host share
Independent hosts (65%)
Professionally managed (35%)
Over the 12 months ending August 2026, the Groningen market averaged 147 active Airbnb and VRBO listings, down 26% from a year earlier and down 33% over two years.
An average Groningen listing earns €28K/year. High-performing listings earn €53K, while low-performing listings earn €15K.
Average occupancy in Groningen is 49%, producing RevPAR of €51 per available night.
4+ bedroom listings generate the highest average annual revenue in Groningen, at €98K.
Rules vary across Groningen. Groningen: Strict. Registration mandatory, 30-day annual cap, owner-occupancy required. Active enforcement with fines and monitoring. Haren: Strict. Falls under Groningen municipality rules since 2019 merger. Same 30-day cap, registration required, owner-occupancy mandatory. Actively enforced. Verify requirements for the property's jurisdiction.
The Groningen Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 26% year-over-year, while RevPAR has increased 57%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in February and September.
The most common amenities are Internet (98%), Kitchen (97%), Heating (95%). The strongest positive revenue associations are Pets Allowed (+37%), Washing Machine (+20%), Bicycles (+11%).
Average daily rate in Groningen is €161, up 39% year-over-year. Rates peak in July and are lowest in September.
Guests in Groningen book an average of 41 days in advance, up 6% from last year. Booking windows range from 39 days for 1-bedroom listings to 55 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 28% higher than weekday occupancy.