Groningen

As of June 2026, Groningen, Haren have 160 active Airbnb and VRBO listings. This represents a 27% decrease from the previous year.

The average Airbnb or VRBO in Groningen generates €23K per year. High-performing properties earn €41K/year, while low-performing properties earn €12K/year. With supply declining sharply year-over-year while revenue grows, the market is tightening—suggesting reduced competition for remaining listings. The nearly 3.4x gap between high and low performers indicates significant variance in execution, though 50% occupancy suggests substantial unutilized capacity across the market.

Airbnb and VRBO can be profitable in Groningen. Average annual revenue is €23K with 50% occupancy. High-performing properties earn up to €41K/year. The significant year-over-year supply contraction alongside revenue growth suggests strengthening demand relative to available listings, reducing competitive pressure. The substantial gap between average and high-performing properties indicates meaningful performance variance, reflecting differentiation opportunities in the market.

The average occupancy rate for Airbnbs and VRBOs in Groningen is 50%. This occupancy level, combined with an average nightly rate of €143, results in a RevPAR (revenue per available room) of €39 per day.

4+ bedroom properties demonstrate the strongest performance in Groningen, with annual revenue of €38K. These properties balance operating costs and rental demand most effectively in the Groningen market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Groningen area. Groningen: Strict. Registration mandatory, max 30 days/year for non-primary residence, 60 days for primary. Active enforcement with fines and platform cooperation. Haren: Strict. Now part of Groningen municipality since 2019, follows same rules: registration required, 30-60 day caps depending on primary residence status. Actively enforced. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Groningen Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 27% year-over-year, while RevPAR has increased 12%. This indicates healthy demand growth outpacing supply. The significant revenue variance—with top performers earning nearly double the market average—suggests pricing power exists for differentiated properties, though the 50% occupancy rate indicates substantial unmet capacity remains in the market.

Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is 100% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-July) when gaining traction is harder.

The most common amenities in Groningen listings include: Kitchen (94%), Heating (90%), Tv (79%), Parking (58%), Washing Machine (54%). Amenities that boost revenue the most include Heating, Pets Allowed, Bicycles, with Heating properties earning approximately 55% more (€35K/year vs €22K/year).

Monthly estimated revenue per listing in Groningen over the last 12 months: May: €998, June: €1K, July: €992, August: €1K, September: €1K, October: €1K, November: €1K, December: €1K, January: €1K, February: €937, March: €1K, April: €2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Groningen is €143, up 27% year-over-year. By property size: 1-bedroom properties average €119/night, 2-bedroom properties average €170/night, 3-bedroom properties average €239/night, 4+ bedroom properties average €266/night. Rates peak in January and are lowest in May.

Guests in Groningen book an average of 37 days in advance, down 16% from last year. By property size: 1-bedroom: 35 days, 2-bedroom: 39 days, 3-bedroom: 50 days, 4+ bedroom: 33 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Groningen Airbnb and VRBO market has seen the following changes: supply declined 27%, revenue per listing increased 12%, occupancy fell 2%, average nightly rates increased 27%, and lead time decreased 16%. The sharp supply contraction coupled with rising nightly rates suggests strong pricing power despite flat occupancy, though the significant revenue gap between top performers ($40,561) and average listings ($22,932) indicates market bifurcation favoring differentiated properties.

In Groningen, Saturday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 29% higher occupancy than weekdays.