Groningen
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Annual revenue (actual)
€29.8k
12 mo avg
↑53%
from prior 12 mo
Occupancy rate
51%
12 mo avg
↑9%
from prior 12 mo
Avg daily rate
€152
12 mo avg
↑70%
from prior 12 mo
Lead time
44 days
12 mo avg
↑16 days
from prior 12 mo
Revpar
€56
12 mo avg
↑92%
from prior 12 mo
Methodology note: Figures reflect Groningen market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Internet | — | +€12,356 | — | — |
| Pets Allowed | 🔒 2• (••%) | 🔒 +€9••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Washing Machine | 🔒 6• (••%) | 🔒 +€8••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Parking | 🔒 1•• (••%) | 🔒 +€3••• (+••%) | 🔒 €3•••• | 🔒 €3•••• |
| Bicycles | 🔒 1• (••%) | 🔒 +€1••• (+•%) | 🔒 €3•••• | 🔒 €3•••• |
| TV | 🔒 1•• (••%) | 🔒 +€1••• (+•%) | 🔒 €3•••• | 🔒 €3•••• |
| Air conditioning | 🔒 3• (••%) | 🔒 +€5•• (+•%) | 🔒 €3•••• | 🔒 €3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.7 nights)
2 bedrooms (5.3 nights)
1 bedroom (4.7 nights)
4+ bedrooms (3.7 nights)
Studio (3.6 nights)
Cleaning fee by bedroom
2 bedrooms (€36)
1 bedroom (€24)
Studio (€0)
3 bedrooms (€0)
4+ bedrooms (€0)
Professional host share
Independent hosts (72%)
Professionally managed (28%)
Over the 12 months ending September 2026, the Groningen market averaged 148 active Airbnb and VRBO listings, down 22% from a year earlier and down 33% over two years.
An average Groningen listing earns €28K/year. High-performing listings earn €53K, while low-performing listings earn €16K.
Average occupancy in Groningen is 49%, producing RevPAR of €52 per available night.
4+ bedroom listings generate the highest average annual revenue in Groningen, at €99K.
Rules vary across Groningen. Groningen: Strict. Maximum 30 days/year rental, registration required, owner-occupancy mandatory. Active enforcement with fines up to €21,000. Municipality monitors platforms and prosecutes violations. Haren: Strict. Now part of Groningen municipality since 2019, same rules apply: 30-day annual cap, registration required, must be primary residence. Active enforcement through platform monitoring and neighbor complaints. Verify requirements for the property's jurisdiction.
The Groningen Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 22% year-over-year, while RevPAR has increased 64%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in February and November.
The most common amenities are Kitchen (97%), Internet (96%), Heating (94%). The strongest positive revenue associations are Internet (+49%), Washing Machine (+27%), Pets Allowed (+27%).
Average daily rate in Groningen is €163, up 39% year-over-year. Rates peak in July and are lowest in November.
Guests in Groningen book an average of 42 days in advance, up 13% from last year. Booking windows range from 40 days for 1-bedroom listings to 55 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 30% higher than weekday occupancy.
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