Friesland

As of June 2026, Leeuwarden, Sneek, Harlingen have 1,380 active Airbnb and VRBO listings. This represents a 7% decrease from the previous year.

The average Airbnb or VRBO in Friesland generates €22K per year. High-performing properties earn €42K/year, while low-performing properties earn €9K/year. The significant revenue gap suggests that market success is heavily bifurcated, where top-tier listings capture disproportionate demand despite a 7% contraction in total supply.

Airbnb and VRBO can be profitable in Friesland. Average annual revenue is €22K with 38% occupancy. High-performing properties earn up to €42K/year. This variance indicates that even in a shrinking revenue environment, top-performing assets maintain strong appeal, likely due to localized demand preferences that outperform the market average.

The average occupancy rate for Airbnbs and VRBOs in Friesland is 38%. This occupancy level, combined with an average nightly rate of €176, results in a RevPAR (revenue per available room) of €39 per day.

4+ bedroom properties demonstrate the strongest performance in Friesland, with annual revenue of €42K. These properties balance operating costs and rental demand most effectively in the Friesland market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Friesland area. Leeuwarden: Moderate. Registration required, max 60 days/year for non-primary residences. Growing enforcement with fines for violations. Sneek: Moderate. Registration mandatory, 60-day annual limit for second homes. Enforcement increasing, complaints trigger inspections. Harlingen: Moderate. Registration required, 60-day cap for non-primary residences. Active monitoring, violations result in fines and removal orders. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Friesland Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 7% year-over-year, while RevPAR has decreased 12%. This correlation suggests that while supply is exiting, demand is contracting at a faster rate, preventing the market from tightening despite the reduction in available listings.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is 31% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.

The most common amenities in Friesland listings include: Kitchen (86%), Tv (75%), Heating (69%), Private Yard (52%), Washing Machine (51%). Amenities that boost revenue the most include Tv, Heating, Ev Charger, with Tv properties earning approximately 344% more (€134K/year vs €30K/year).

Monthly estimated revenue per listing in Friesland over the last 12 months: May: €1K, June: €1K, July: €1K, August: €2K, September: €1K, October: €1K, November: €858, December: €1K, January: €680, February: €665, March: €1K, April: €2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Friesland is €176, up 20% year-over-year. By property size: 1-bedroom properties average €114/night, 2-bedroom properties average €143/night, 3-bedroom properties average €192/night, 4+ bedroom properties average €414/night. Rates peak in December and are lowest in September.

Guests in Friesland book an average of 37 days in advance, down 23% from last year. By property size: 1-bedroom: 34 days, 2-bedroom: 37 days, 3-bedroom: 40 days, 4+ bedroom: 43 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Friesland Airbnb and VRBO market has seen the following changes: supply declined 7%, revenue per listing decreased 12%, occupancy fell 9%, average nightly rates increased 20%, and lead time decreased 23%. These shifts signal a transition toward shorter booking windows and higher price sensitivity, indicating a more reactive, opportunistic booking environment.

In Friesland, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 31% higher occupancy than weekdays.