Assen
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Overview
Annual Rev
€26.6k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 €1••
12 mo avg
••.•%
from prior 12 mo
Lead time
35 days
12 mo avg
↓14 days
from prior 12 mo
Revpar
€47
12 mo avg
↓21%
from prior 12 mo
Methodology note: Figures reflect Assen market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| EV Charger | 71 (18%) | +€233,588 (+703%) | €266,836 | €33,248 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.3 nights)
Studio (5.1 nights)
3 bedrooms (4.4 nights)
1 bedroom (4.0 nights)
4+ bedrooms (3.7 nights)
Cleaning fee by bedroom
4+ bedrooms (€133)
3 bedrooms (€76)
2 bedrooms (€58)
1 bedroom (€40)
Studio (€25)
Professional host share
Professionally managed (57%)
Independent hosts (43%)
As of June 2026, Assen, Groningen, Emmen have 458 active Airbnb and VRBO listings. This represents a 6% decrease from the previous year.
The average Airbnb or VRBO in Assen generates €21K per year. High-performing properties earn €45K/year, while low-performing properties earn €9K/year. The massive earnings disparity suggests that top-tier assets capture a disproportionate share of limited demand, while the broader market faces pressure from declining annual revenues.
Airbnb and VRBO can be profitable in Assen. Average annual revenue is €21K with 39% occupancy. High-performing properties earn up to €45K/year. A 39% occupancy rate alongside contracting supply indicates a market where hosts must compete intensely for a shrinking pool of guest interest.
The average occupancy rate for Airbnbs and VRBOs in Assen is 39%. This occupancy level, combined with an average nightly rate of €152, results in a RevPAR (revenue per available room) of €36 per day.
4+ bedroom properties demonstrate the strongest performance in Assen, with annual revenue of €43K. These properties balance operating costs and rental demand most effectively in the Assen market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Assen area. Assen: Moderate. Registration required, max 60 days/year for non-primary residences. Growing enforcement through monitoring platforms. Groningen: Moderate. Registration mandatory, 30-day annual limit for non-primary homes, permit needed. Increasing enforcement with fines for violations. Emmen: Lenient. Basic registration required, fewer restrictions than larger Dutch cities. Light enforcement, minimal active monitoring. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Assen Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 6% year-over-year, while RevPAR has decreased 16%. This indicates balanced supply-demand dynamics. Despite the supply contraction, the sharper drop in revenue highlights a softening demand environment that is effectively correcting previous market saturation.
Launch around January, 2-3 months before peak fall season (April peaks). This pre-peak timing lets you build reviews when competition is 75% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.
The most common amenities in Assen listings include: Kitchen (87%), Tv (86%), Heating (79%), Private Yard (68%), Balcony (55%). Amenities that boost revenue the most include Ev Charger, Hot Tub, Tv, with Ev Charger properties earning approximately 560% more (€288K/year vs €44K/year).
Monthly estimated revenue per listing in Assen over the last 12 months: May: €1K, June: €980, July: €1K, August: €1K, September: €956, October: €1K, November: €916, December: €1K, January: €746, February: €852, March: €1K, April: €2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Assen is €152, up 12% year-over-year. By property size: 1-bedroom properties average €115/night, 2-bedroom properties average €125/night, 3-bedroom properties average €165/night, 4+ bedroom properties average €358/night. Rates peak in November and are lowest in June.
Guests in Assen book an average of 36 days in advance, down 29% from last year. By property size: 1-bedroom: 34 days, 2-bedroom: 33 days, 3-bedroom: 36 days, 4+ bedroom: 48 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Assen Airbnb and VRBO market has seen the following changes: supply declined 6%, revenue per listing decreased 16%, occupancy fell 8%, average nightly rates increased 12%, and lead time decreased 29%. These metrics reflect a reactive market where shorter booking windows and higher prices are failing to offset overall occupancy losses.
In Assen, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 34% higher occupancy than weekdays.