Assen
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Overview
Annual Rev
€27.8k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
€152
12 mo avg
↑17%
from prior 12 mo
Lead time
35 days
12 mo avg
↓12 days
from prior 12 mo
Revpar
€50
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Assen market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| EV Charger | — | +€175,265 | — | — |
| Hot Tub | 🔒 3• (•%) | 🔒 +€9•••• (+•••%) | 🔒 €1••••• | 🔒 €5•••• |
| Internet | 🔒 2•• (••%) | 🔒 +€4•••• (+•••%) | 🔒 €8•••• | 🔒 €3•••• |
| Air conditioning | 🔒 6• (••%) | 🔒 +€4•••• (+••%) | 🔒 €1••••• | 🔒 €5•••• |
| TV | 🔒 3•• (••%) | 🔒 +€3•••• (+•••%) | 🔒 €7•••• | 🔒 €3•••• |
| Parking | 🔒 3•• (••%) | 🔒 +€2•••• (+••%) | 🔒 €7•••• | 🔒 €4•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +€2•••• (+••%) | 🔒 €8•••• | 🔒 €5•••• |
| Sauna | 🔒 4• (••%) | 🔒 +€2•••• (+••%) | 🔒 €8•••• | 🔒 €6•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €7•••• | 🔒 €5•••• |
| Heating | 🔒 3•• (••%) | 🔒 +€1•• (+•%) | 🔒 €6•••• | 🔒 €6•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.4 nights)
3 bedrooms (4.2 nights)
1 bedroom (4.2 nights)
4+ bedrooms (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms (€135)
3 bedrooms (€76)
2 bedrooms (€57)
1 bedroom (€39)
Professional host share
Professionally managed (57%)
Independent hosts (43%)
Over the 12 months ending August 2026, the Assen market averaged 490 active Airbnb and VRBO listings, up 4% from a year earlier and up 131% over two years.
An average Assen listing earns €25K/year. High-performing listings earn €48K, while low-performing listings earn €11K.
Average occupancy in Assen is 40%, producing RevPAR of €45 per available night.
4+ bedroom listings generate the highest average annual revenue in Assen, at €49K.
Rules vary across Assen. Assen: Moderate. Registration required, max 60 days/year for non-owner-occupied. Moderate enforcement through complaints. Groningen: Strict. Registration mandatory, max 30 days/year for entire homes, owner-occupancy required. Active enforcement with fines. Emmen: Lenient. Registration required but minimal restrictions. Light enforcement, mainly complaint-driven. Verify requirements for the property's jurisdiction.
The Assen Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 21%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Internet (96%), TV (91%), Parking (90%). The strongest positive revenue associations are Ev Charger (+412%), Internet (+144%), TV (+111%).
Average daily rate in Assen is €161, up 13% year-over-year. Rates peak in August and are lowest in September.
Guests in Assen book an average of 35 days in advance, down 19% from last year. Booking windows range from 33 days for 2-bedroom listings to 45 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 35% higher than weekday occupancy.