Kuala Terengganu
Unlock the data for all Markets
Overview
Annual Rev
RM28.5k
12 mo avg
↑122%
from prior 12 mo
Occupancy rate
🔒 2•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 RM2••
12 mo avg
••.•%
from prior 12 mo
Lead time
19 days
12 mo avg
↑11 days
from prior 12 mo
Revpar
RM60
12 mo avg
↑122%
from prior 12 mo
Methodology note: Figures reflect Kuala Terengganu market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Heating | 23 (13%) | +RM 141,202 (+317%) | RM 185,765 | RM 44,562 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (11.4 nights)
2 bedrooms (6.7 nights)
4+ bedrooms (4.5 nights)
1 bedroom (3.0 nights)
Studio (2.1 nights)
Cleaning fee by bedroom
Studio (MYR 0)
1 bedroom (MYR 0)
2 bedrooms (MYR 0)
3 bedrooms (MYR 0)
4+ bedrooms (MYR 0)
Professional host share
Independent hosts (73%)
Professionally managed (27%)
As of June 2026, Kuala Terengganu, Dungun, Marang have 884 active Airbnb and VRBO listings. This represents a 22% increase from the previous year.
The average Airbnb or VRBO in Kuala Terengganu generates MYR19K per year. High-performing properties earn MYR69K/year, while low-performing properties earn MYR8K/year. Supply growth of 21.8% YoY significantly outpaces revenue growth at 4.6%, indicating intensifying competition with a saturated market at 19% occupancy. The 3.6x gap between high and average performers suggests substantial performance variance despite constrained overall demand.
Airbnb and VRBO can be profitable in Kuala Terengganu. Average annual revenue is MYR19K with 19% occupancy. High-performing properties earn up to MYR69K/year. Supply growth of 21.8% YoY outpaces the 4.6% revenue growth, indicating intensifying competition despite flat long-term trends. The 3.6x revenue gap between top and average performers suggests market segmentation where differentiation significantly impacts returns.
The average occupancy rate for Airbnbs and VRBOs in Kuala Terengganu is 19%. This occupancy level, combined with an average nightly rate of MYR324, results in a RevPAR (revenue per available room) of MYR44 per day.
4+ bedroom properties demonstrate the strongest performance in Kuala Terengganu, with annual revenue of MYR30K. These properties balance operating costs and rental demand most effectively in the Kuala Terengganu market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Kuala Terengganu area. I don't have reliable data on short-term rental regulations or enforcement reality for Kuala Terengganu, Dungun, or Marang in Malaysia. These smaller Malaysian cities lack widely documented STR frameworks, and enforcement practices aren't publicly tracked. Local council (majlis) rules may exist but aren't consistently reported. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Kuala Terengganu Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 22% year-over-year, while RevPAR has increased 5%. This indicates balanced supply-demand dynamics. The wide gap between average revenue ($19,121) and high-performing properties ($68,854) suggests significant performance variance, reflecting competitive differentiation within the market despite the low overall occupancy rate of 19%.
Launch around June, 2-3 months before peak summer season (September peaks). This pre-peak timing lets you build reviews when competition is 100% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.
The most common amenities in Kuala Terengganu listings include: Air Conditioning (99%), Tv (94%), Kitchen (92%), Washing Machine (73%), Parking (28%). Amenities that boost revenue the most include Heating, Parking, Pool, with Heating properties earning approximately 183% more (MYR136K/year vs MYR48K/year).
Monthly estimated revenue per listing in Kuala Terengganu over the last 12 months: May: MYR1K, June: MYR2K, July: MYR1K, August: MYR1K, September: MYR2K, October: MYR1K, November: MYR833, December: MYR1K, January: MYR802, February: MYR860, March: MYR1K, April: MYR1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Kuala Terengganu is MYR324, up 24% year-over-year. By property size: 1-bedroom properties average MYR193/night, 2-bedroom properties average MYR263/night, 3-bedroom properties average MYR288/night, 4+ bedroom properties average MYR544/night. Rates peak in April and are lowest in May.
Guests in Kuala Terengganu book an average of 19 days in advance, down 19% from last year. By property size: 1-bedroom: 17 days, 2-bedroom: 18 days, 3-bedroom: 19 days, 4+ bedroom: 22 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Kuala Terengganu Airbnb and VRBO market has seen the following changes: supply grew 22%, revenue per listing increased 5%, occupancy fell 14%, average nightly rates increased 24%, and lead time decreased 19%. The sharp supply growth outpacing revenue gains signals intensifying competition, while the wide gap between average ($19,121) and high-performing listings ($68,854) suggests market segmentation where only premium properties capture disproportionate returns.
In Kuala Terengganu, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 65% higher occupancy than weekdays.