Johor
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Annual revenue (actual)
RM51.4k
12 mo avg
↑10%
from prior 12 mo
Occupancy rate
37%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
RM324
12 mo avg
↑20%
from prior 12 mo
Lead time
16 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
RM108
12 mo avg
↑6%
from prior 12 mo
Methodology note: Figures reflect Johor market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +RM 30,159 | — | — |
| Parking | 🔒 3••• (••%) | 🔒 +RM 6••• (+••%) | 🔒 RM 5•••• | 🔒 RM 4•••• |
| Beachfront | 🔒 7 (•%) | 🔒 +RM 5••• (+••%) | 🔒 RM 6•••• | 🔒 RM 5•••• |
| Pets Allowed | 🔒 2•• (•%) | 🔒 +RM 2••• (+•%) | 🔒 RM 5•••• | 🔒 RM 5•••• |
| Sauna | 🔒 5•• (••%) | 🔒 +RM 1••• (+•%) | 🔒 RM 5•••• | 🔒 RM 5•••• |
| Hot Tub | 🔒 2•• (•%) | 🔒 +RM 6•• (+•%) | 🔒 RM 5•••• | 🔒 RM 5•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.1 nights)
4+ bedrooms (3.8 nights)
2 bedrooms (3.8 nights)
1 bedroom (3.4 nights)
Studio (3.2 nights)
Cleaning fee by bedroom
4+ bedrooms (MYR 30)
3 bedrooms (MYR 23)
2 bedrooms (MYR 18)
1 bedroom (MYR 13)
Studio (MYR 12)
Professional host share
Professionally managed (85%)
Independent hosts (15%)
Over the 12 months ending September 2026, the Johor market averaged 7,522 active Airbnb and VRBO listings, up 17% from a year earlier and up 250% over two years.
An average Johor listing earns MYR38K/year. High-performing listings earn MYR95K, while low-performing listings earn MYR17K.
Average occupancy in Johor is 28%, producing RevPAR of MYR82 per available night.
4+ bedroom listings generate the highest average annual revenue in Johor, at MYR55K.
Rules vary across Johor. Johor Bahru: Lenient. No specific STR regulations or licensing required. Operates in regulatory gray area with minimal enforcement despite national tourism guidelines. Singapore: Strict. Minimum 3-month rental for private properties, 6 months for HDB flats. Registration required. Heavy fines (up to SGD 200,000) and active enforcement by URA. Desaru: Lenient. Part of special tourism zone with minimal STR restrictions. Some resorts require registration but enforcement is light and inconsistent. Verify requirements for the property's jurisdiction.
The Johor Airbnb and VRBO market appears broadly balanced. Supply has grown 17% year-over-year, while RevPAR has increased 15%, showing no clear supply-demand imbalance.
RevPAR is highest in December and June; it is lowest in April and January.
The most common amenities are Air Conditioning (99%), TV (98%), Parking (98%). The strongest positive revenue associations are Parking (+14%), Washing Machine (+13%), Air Conditioning (+5%).
Average daily rate in Johor is MYR347, up 18% year-over-year. Rates peak in December and are lowest in November.
Guests in Johor book an average of 16 days in advance, down 5% from last year. Booking windows range from 13 days for 1-bedroom listings to 22 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 86% higher than weekday occupancy.
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