Johor
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Overview
Annual Rev
RM43.4k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
🔒 3•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 RM3••
12 mo avg
••.•%
from prior 12 mo
Lead time
16 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
RM103
12 mo avg
↓6%
from prior 12 mo
Methodology note: Figures reflect Johor market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | 632 (17%) | +RM 13,946 (+27%) | RM 66,213 | RM 52,267 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.4 nights)
3 bedrooms (4.5 nights)
2 bedrooms (3.9 nights)
1 bedroom (3.5 nights)
Studio (3.3 nights)
Cleaning fee by bedroom
4+ bedrooms (MYR 30)
3 bedrooms (MYR 22)
2 bedrooms (MYR 18)
1 bedroom (MYR 13)
Studio (MYR 12)
Professional host share
Professionally managed (87%)
Independent hosts (13%)
As of May 2026, Johor Bahru, Singapore, Desaru have 6,791 active Airbnb and VRBO listings. This represents a 7% increase from the previous year.
The average Airbnb or VRBO in Johor generates MYR36K per year. High-performing properties earn MYR96K/year, while low-performing properties earn MYR16K/year. This wide revenue spread suggests significant disparity in asset utilization, where top performers capture substantially more market share than the average baseline.
Airbnb and VRBO can be profitable in Johor. Average annual revenue is MYR36K with 28% occupancy. High-performing properties earn up to MYR96K/year. The delta between average and high-performing revenue indicates that revenue ceilings are largely determined by specific listing positioning rather than broad market constraints.
The average occupancy rate for Airbnbs and VRBOs in Johor is 28%. This occupancy level, combined with an average nightly rate of MYR329, results in a RevPAR (revenue per available room) of MYR76 per day.
4+ bedroom properties demonstrate the strongest performance in Johor, with annual revenue of MYR49K. These properties balance operating costs and rental demand most effectively in the Johor market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Johor area. Johor Bahru: Lenient. No specific STR regulations or licensing requirements. Operates in regulatory gray area. Minimal enforcement, many hosts operate freely. Singapore: Strict. Minimum 3-month rental period for private properties, 6 months for HDB flats. Registration required. Active enforcement with heavy fines up to S$200,000. Desaru: Lenient. No formal STR regulations or permit requirements. Tourism-focused area with minimal restrictions. Light to no enforcement, hosts operate freely. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Johor Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 7% year-over-year, while RevPAR has increased 7%. This indicates balanced supply-demand dynamics. The parity between supply growth and revenue gains suggests the market is currently absorbing new inventory without triggering dilution of per-unit earnings.
Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 19% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-May) when gaining traction is harder.
The most common amenities in Johor listings include: Air Conditioning (100%), Tv (98%), Kitchen (97%), Washing Machine (90%), Pool (86%). Amenities that boost revenue the most include Sauna, Air Conditioning, Parking, with Sauna properties earning approximately 26% more (MYR66K/year vs MYR52K/year).
Monthly estimated revenue per listing in Johor over the last 12 months: May: MYR2K, June: MYR3K, July: MYR2K, August: MYR2K, September: MYR2K, October: MYR2K, November: MYR2K, December: MYR4K, January: MYR2K, February: MYR2K, March: MYR2K, April: MYR2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Johor is MYR329, up 18% year-over-year. By property size: 1-bedroom properties average MYR214/night, 2-bedroom properties average MYR303/night, 3-bedroom properties average MYR393/night, 4+ bedroom properties average MYR674/night. Rates peak in December and are lowest in May.
Guests in Johor book an average of 15 days in advance, down 24% from last year. By property size: 1-bedroom: 13 days, 2-bedroom: 15 days, 3-bedroom: 17 days, 4+ bedroom: 21 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Johor Airbnb and VRBO market has seen the following changes: supply grew 7%, revenue per listing increased 7%, occupancy fell 7%, average nightly rates increased 18%, and lead time decreased 24%. These shifts highlight a transition toward higher-rate, shorter-stay booking patterns, indicating changing guest behavior despite increased competition.
In Johor, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 80% higher occupancy than weekdays.