Johor
Unlock the data for all Markets
Overview
Annual Rev
RM51k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
RM316
12 mo avg
↑17%
from prior 12 mo
Lead time
16 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
RM105
12 mo avg
↓2%
from prior 12 mo
Methodology note: Figures reflect Johor market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Beachfront | — | +RM 21,933 | — | — |
| Parking | 🔒 3••• (••%) | 🔒 +RM 1•••• (+••%) | 🔒 RM 5•••• | 🔒 RM 4•••• |
| Sauna | 🔒 6•• (••%) | 🔒 +RM 8••• (+••%) | 🔒 RM 6•••• | 🔒 RM 5•••• |
| Gym | 🔒 2••• (••%) | 🔒 +RM 2••• (+•%) | 🔒 RM 5•••• | 🔒 RM 5•••• |
| Hot Tub | 🔒 2•• (•%) | 🔒 +RM 2••• (+•%) | 🔒 RM 5•••• | 🔒 RM 5•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.1 nights)
3 bedrooms (4.6 nights)
2 bedrooms (3.8 nights)
1 bedroom (3.4 nights)
Cleaning fee by bedroom
4+ bedrooms (MYR 31)
3 bedrooms (MYR 23)
2 bedrooms (MYR 18)
1 bedroom (MYR 13)
Professional host share
Professionally managed (87%)
Independent hosts (13%)
Over the 12 months ending August 2026, the Johor market averaged 7,359 active Airbnb and VRBO listings, up 15% from a year earlier and up 242% over two years.
An average Johor listing earns MYR38K/year. High-performing listings earn MYR97K, while low-performing listings earn MYR18K.
Average occupancy in Johor is 28%, producing RevPAR of MYR82 per available night.
4+ bedroom listings generate the highest average annual revenue in Johor, at MYR55K.
Rules vary across Johor. Johor Bahru: Lenient. No specific STR regulations or licensing requirements. Operates in regulatory grey area with minimal government oversight or enforcement. Singapore: Strict. Minimum 3-month rental for private properties, 6 months for HDB flats. Registration required. Active enforcement with heavy fines up to SGD 200,000. Very few legal STRs operate. Desaru: Lenient. No formal STR regulations. Resort area with minimal enforcement. Hosts operate freely in condos and resorts without licensing requirements. Verify requirements for the property's jurisdiction.
The Johor Airbnb and VRBO market appears broadly balanced. Supply has grown 15% year-over-year, while RevPAR has increased 15%, showing no clear supply-demand imbalance.
RevPAR is highest in December and June; it is lowest in April and January.
The most common amenities are Air Conditioning (99%), Parking (98%), TV (98%). The strongest positive revenue associations are Air Conditioning (+15%), Washing Machine (+11%), Parking (+9%).
Average daily rate in Johor is MYR345, up 19% year-over-year. Rates peak in December and are lowest in November.
Guests in Johor book an average of 15 days in advance, down 10% from last year. Booking windows range from 13 days for 1-bedroom listings to 22 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 85% higher than weekday occupancy.