Veracruz
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Annual revenue (actual)
MX$180.2k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
MX$1,336
12 mo avg
↑26%
from prior 12 mo
Lead time
18 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
MX$386
12 mo avg
↑2%
from prior 12 mo
Methodology note: Figures reflect Veracruz market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +$129,058 | — | — |
| Pool | 🔒 3•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Hot Tub | 🔒 3• (•%) | 🔒 +$1••••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Gym | 🔒 8• (••%) | 🔒 +$9•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +$6•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Parking | 🔒 6•• (••%) | 🔒 +$4•••• (+••%) | 🔒 $2••••• | 🔒 $2••••• |
| Heating | 🔒 7• (••%) | 🔒 +$1•••• (+•%) | 🔒 $3••••• | 🔒 $2••••• |
| Bicycles | 🔒 7 (•%) | 🔒 +$1•••• (+•%) | 🔒 $3••••• | 🔒 $2••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.9 nights)
3 bedrooms (4.9 nights)
1 bedroom (4.1 nights)
4+ bedrooms (3.4 nights)
Studio (3.4 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$33)
3 bedrooms (MX$24)
2 bedrooms (MX$18)
Studio (MX$16)
1 bedroom (MX$11)
Professional host share
Independent hosts (56%)
Professionally managed (44%)
Over the 12 months ending September 2026, the Veracruz market averaged 2,130 active Airbnb and VRBO listings, up 17% from a year earlier and up 62% over two years.
An average Veracruz listing earns $163K/year. High-performing listings earn $449K, while low-performing listings earn $52K.
Average occupancy in Veracruz is 23%, producing RevPAR of $360 per available night.
4+ bedroom listings generate the highest average annual revenue in Veracruz, at $457K.
Rules vary across Veracruz. Veracruz: Lenient. No specific STR regulations or registration required. Operates under general tourism/hospitality framework. Minimal enforcement of existing rules. Boca del Río: Lenient. No dedicated STR permits or licensing system. Subject to basic business registration only. Very light enforcement, hosts operate freely. Xalapa: Lenient. No formal STR regulatory framework. General commercial activity registration may apply. Minimal to no enforcement, market operates informally. Verify requirements for the property's jurisdiction.
The Veracruz Airbnb and VRBO market appears broadly balanced. Supply has grown 17% year-over-year, while RevPAR has increased 13%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in November and September.
The most common amenities are Air Conditioning (99%), Kitchen (99%), Internet (98%). The strongest positive revenue associations are Pool (+55%), Bbq (+48%), Hot Tub (+37%).
Average daily rate in Veracruz is $2K, up 31% year-over-year. Rates peak in August and are lowest in October.
Guests in Veracruz book an average of 19 days in advance, down 4% from last year. Booking windows range from 16 days for 1-bedroom listings to 26 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 66% higher than weekday occupancy.
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