Veracruz

As of June 2026, Veracruz, Boca del Río, Xalapa have 1,895 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.

The average Airbnb or VRBO in Veracruz generates $157K per year. High-performing properties earn $432K/year, while low-performing properties earn $51K/year. This significant variance suggests that revenue potential is heavily bifurcated, with top-tier assets capturing a disproportionate share of total market earnings despite overall stagnant supply levels.

Airbnb and VRBO can be profitable in Veracruz. Average annual revenue is $157K with 24% occupancy. High-performing properties earn up to $432K/year. The 24% occupancy rate alongside rising revenue per listing indicates that current earnings are driven more by pricing power than by high volume utilization.

The average occupancy rate for Airbnbs and VRBOs in Veracruz is 24%. This occupancy level, combined with an average nightly rate of $2K, results in a RevPAR (revenue per available room) of $342 per day.

4+ bedroom properties demonstrate the strongest performance in Veracruz, with annual revenue of $402K. These properties balance operating costs and rental demand most effectively in the Veracruz market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Veracruz area. Veracruz: Lenient. No specific STR regulations or registration system. Operates under general tourism/commercial rules. Minimal enforcement, hosts operate freely. Boca del Río: Lenient. No dedicated STR framework. Subject to basic business permits if formal. Very light enforcement, market largely informal. Xalapa: Lenient. No STR-specific regulations. General business licensing may apply. Minimal enforcement, hosts operate without significant oversight. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Veracruz Airbnb and VRBO market is currently showing strong demand growth conditions. Supply has declined 1% year-over-year, while RevPAR has increased 8%. This indicates healthy demand growth outpacing supply. Such a trend points to a tightening market where existing inventory is becoming more lucrative as competitive pressure eases.

Launch around September, 2-3 months before peak spring season (December peaks). This pre-peak timing lets you build reviews when competition is 18% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-November) when gaining traction is harder.

The most common amenities in Veracruz listings include: Air Conditioning (99%), Kitchen (98%), Tv (97%), Parking (58%), Pool (48%). Amenities that boost revenue the most include Pool, Bbq, Gym, with Pool properties earning approximately 50% more ($336K/year vs $224K/year).

Monthly estimated revenue per listing in Veracruz over the last 12 months: May: $10K, June: $10K, July: $13K, August: $13K, September: $8K, October: $8K, November: $7K, December: $15K, January: $9K, February: $8K, March: $11K, April: $14K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Veracruz is $2K, up 29% year-over-year. By property size: 1-bedroom properties average $808/night, 2-bedroom properties average $1K/night, 3-bedroom properties average $2K/night, 4+ bedroom properties average $4K/night. Rates peak in April and are lowest in June.

Guests in Veracruz book an average of 18 days in advance, down 19% from last year. By property size: 1-bedroom: 16 days, 2-bedroom: 17 days, 3-bedroom: 20 days, 4+ bedroom: 25 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Veracruz Airbnb and VRBO market has seen the following changes: supply declined 1%, revenue per listing increased 8%, occupancy fell 10%, average nightly rates increased 29%, and lead time decreased 19%. These indicators suggest a shift toward a high-rate, lower-occupancy model where hosts prioritize yield over volume.

In Veracruz, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 59% higher occupancy than weekdays.