Veracruz
Unlock the data for all Markets
Overview
Annual Rev
MX$180.9k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
MX$1,309
12 mo avg
↑26%
from prior 12 mo
Lead time
18 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
MX$383
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect Veracruz market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +$120,701 | — | — |
| Barbecue | 🔒 1•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Gym | 🔒 8• (••%) | 🔒 +$8•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Hot Tub | 🔒 3• (•%) | 🔒 +$8•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +$6•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Heating | 🔒 8• (••%) | 🔒 +$2•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Lake Access | 🔒 5• (•%) | 🔒 +$1•••• (+•%) | 🔒 $2••••• | 🔒 $2••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.0 nights)
3 bedrooms (5.4 nights)
1 bedroom (4.4 nights)
4+ bedrooms (3.3 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$33)
3 bedrooms (MX$23)
2 bedrooms (MX$18)
1 bedroom (MX$11)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Over the 12 months ending August 2026, the Veracruz market averaged 2,089 active Airbnb and VRBO listings, up 14% from a year earlier and up 59% over two years.
An average Veracruz listing earns $165K/year. High-performing listings earn $455K, while low-performing listings earn $53K.
Average occupancy in Veracruz is 23%, producing RevPAR of $361 per available night.
4+ bedroom listings generate the highest average annual revenue in Veracruz, at $456K.
Rules vary across Veracruz. Veracruz: Lenient. No specific STR regulations or registration requirements. Minimal enforcement, hosts operate freely. Boca del Río: Lenient. No dedicated STR permits required. Tourism registration optional. Very light enforcement, market operates informally. Xalapa: Lenient. No STR-specific licensing. General business permits may apply but rarely enforced. Hosts operate without restrictions. Verify requirements for the property's jurisdiction.
The Veracruz Airbnb and VRBO market appears broadly balanced. Supply has grown 14% year-over-year, while RevPAR has increased 14%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in November and October.
The most common amenities are Air Conditioning (99%), Kitchen (99%), TV (98%). The strongest positive revenue associations are Pool (+55%), Bbq (+49%), Gym (+39%).
Average daily rate in Veracruz is $2K, up 33% year-over-year. Rates peak in August and are lowest in October.
Guests in Veracruz book an average of 18 days in advance, down 7% from last year. Booking windows range from 16 days for 1-bedroom listings to 26 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 66% higher than weekday occupancy.