Tulum
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Overview
Annual Rev
MX$354.3k
12 mo avg
↓25%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
MX$2,784
12 mo avg
↓4%
from prior 12 mo
Lead time
33 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
MX$791
12 mo avg
↓29%
from prior 12 mo
Methodology note: Figures reflect Tulum market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +$573,335 | — | — |
| Hot Tub | 🔒 3•• (••%) | 🔒 +$3••••• (+••%) | 🔒 $1•••••• | 🔒 $6••••• |
| Lake Access | 🔒 5• (•%) | 🔒 +$2••••• (+••%) | 🔒 $9••••• | 🔒 $7••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (12.6 nights)
1 bedroom (12.1 nights)
3 bedrooms (7.8 nights)
4+ bedrooms (5.7 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$185)
3 bedrooms (MX$90)
2 bedrooms (MX$54)
1 bedroom (MX$39)
Professional host share
Professionally managed (79%)
Independent hosts (21%)
Over the 12 months ending August 2026, the Tulum market averaged 8,407 active Airbnb and VRBO listings, up 4% from a year earlier and up 23% over two years.
An average Tulum listing earns $262K/year. High-performing listings earn $1.5M, while low-performing listings earn $70K.
Average occupancy in Tulum is 17%, producing RevPAR of $620 per available night.
4+ bedroom listings generate the highest average annual revenue in Tulum, at $1.2M.
Rules vary across Tulum. Tulum: Lenient. No specific STR regulations enforced. Operates in regulatory gray area. Hosts operate freely with minimal oversight despite rapid tourism growth. Playa del Carmen: Lenient. Municipal registration theoretically required but rarely enforced. Widespread STR operations without permits. Minimal compliance checks. Akumal: Lenient. No formal STR framework. Some community restrictions in residential zones but limited enforcement. Most rentals operate without specific permits or registration. Verify requirements for the property's jurisdiction.
The Tulum Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has decreased 21%, showing no clear supply-demand imbalance.
RevPAR is highest in January and December; it is lowest in September and August.
The most common amenities are Air Conditioning (99%), Pool (95%), Internet (95%). The strongest positive revenue associations are Bbq (+144%), Internet (+59%), Washing Machine (+46%).
Average daily rate in Tulum is $4K, up 3% year-over-year. Rates peak in January and are lowest in August.
Guests in Tulum book an average of 33 days in advance, down 4% from last year. Booking windows range from 28 days for 1-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 11% higher than weekday occupancy.