Tomatlan

As of June 2026, Puerto Vallarta, Tomatlan have 293 active Airbnb and VRBO listings. This represents a 0% decrease from the previous year.

The average Airbnb or VRBO in Tomatlan generates $218K per year. High-performing properties earn $1.2M/year, while low-performing properties earn $66K/year. With supply essentially flat and revenue declining year-over-year despite minimal competition changes, the market appears demand-constrained rather than supply-saturated. The 5.6x revenue gap between high and low performers suggests significant operational or positioning variance is driving outcomes.

Airbnb and VRBO can be profitable in Tomatlan. Average annual revenue is $218K with 17% occupancy. High-performing properties earn up to $1.2M/year. Declining supply and revenue suggest a contracting market, while the five-fold gap between average and top performers indicates significant operational or positioning differences among active listings.

The average occupancy rate for Airbnbs and VRBOs in Tomatlan is 17%. This occupancy level, combined with an average nightly rate of $4K, results in a RevPAR (revenue per available room) of $496 per day.

4+ bedroom properties demonstrate the strongest performance in Tomatlan, with annual revenue of $1.1M. These properties balance operating costs and rental demand most effectively in the Tomatlan market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Tomatlan area. Puerto Vallarta: Lenient. No specific STR permits required at municipal level, general business registration recommended. Minimal enforcement, thousands operate informally without issues. Tomatlan: Lenient. No formal STR regulations or licensing system. Rural municipality with virtually no enforcement. Hosts operate freely without permits or registration requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Tomatlan Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 0% year-over-year, while RevPAR has decreased 8%. This indicates balanced supply-demand dynamics. However, the significant gap between average revenue ($218K) and top performer ($1.2M) suggests performance is highly concentrated among premium properties, while the 17% occupancy rate reflects substantial unutilized capacity across the broader market.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is -5% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-September) when gaining traction is harder.

The most common amenities in Tomatlan listings include: Kitchen (95%), Balcony (76%), Tv (59%), Pets Allowed (59%), Air Conditioning (55%). Amenities that boost revenue the most include Hot Tub, Pool, Washing Machine, with Hot Tub properties earning approximately 507% more ($3.4M/year vs $558K/year).

Monthly estimated revenue per listing in Tomatlan over the last 12 months: May: $14K, June: $10K, July: $13K, August: $10K, September: $9K, October: $9K, November: $15K, December: $23K, January: $20K, February: $16K, March: $22K, April: $18K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Tomatlan is $4K, up 21% year-over-year. By property size: 1-bedroom properties average $2K/night, 2-bedroom properties average $3K/night, 3-bedroom properties average $4K/night, 4+ bedroom properties average $17K/night. Rates peak in October and are lowest in November.

Guests in Tomatlan book an average of 33 days in advance, down 14% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 34 days, 3-bedroom: 34 days, 4+ bedroom: 43 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Tomatlan Airbnb and VRBO market has seen the following changes: supply declined 0%, revenue per listing decreased 8%, occupancy fell 16%, average nightly rates increased 21%, and lead time decreased 14%. The 16-point occupancy drop despite a 21% rate increase suggests price resistance rather than supply constraints, while the vast gap between average ($218K) and top-performing listings ($1.2M) indicates highly concentrated success among premium properties.

In Tomatlan, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 25% higher occupancy than weekdays.