Tijuana

As of May 2026, Tijuana, Rosarito, Playas de Tijuana have 1,860 active Airbnb and VRBO listings. This represents a 17% decrease from the previous year.

The average Airbnb or VRBO in Tijuana generates $170K per year. High-performing properties earn $485K/year, while low-performing properties earn $58K/year. The extreme variance between top and bottom performers suggests that revenue is driven more by specific property positioning than market-wide demand, as declining supply has not bolstered average earnings.

Airbnb and VRBO can be profitable in Tijuana. Average annual revenue is $170K with 23% occupancy. High-performing properties earn up to $485K/year. This wide earnings gap indicates a bifurcated market where significant revenue potential exists for a select segment, even as overall occupancy remains constrained.

The average occupancy rate for Airbnbs and VRBOs in Tijuana is 23%. This occupancy level, combined with an average nightly rate of $2K, results in a RevPAR (revenue per available room) of $365 per day.

4+ bedroom properties demonstrate the strongest performance in Tijuana, with annual revenue of $373K. These properties balance operating costs and rental demand most effectively in the Tijuana market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Tijuana area. Tijuana: Lenient. No specific STR regulations or permits required. Operates under general business rules. Minimal enforcement, hosts operate freely. Rosarito: Lenient. No formal STR licensing system. General tourism business registration optional. Very light enforcement, widespread unregulated operations. Playas de Tijuana: Lenient. Part of Tijuana municipality, same lack of specific STR rules. No permits required. Minimal oversight, hosts self-regulate. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Tijuana Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 17% year-over-year, while RevPAR has decreased 3%. This indicates balanced supply-demand dynamics. The stability in revenue despite lower unit counts suggests the market is consolidating toward a more sustainable equilibrium.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -29% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-May) when gaining traction is harder.

The most common amenities in Tijuana listings include: Tv (97%), Kitchen (96%), Washing Machine (58%), Parking (55%), Heating (55%). Amenities that boost revenue the most include Hot Tub, Pool, Gym, with Hot Tub properties earning approximately 64% more ($490K/year vs $299K/year).

Monthly estimated revenue per listing in Tijuana over the last 12 months: May: $9K, June: $10K, July: $14K, August: $16K, September: $10K, October: $11K, November: $11K, December: $11K, January: $9K, February: $8K, March: $11K, April: $13K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Tijuana is $2K, up 21% year-over-year. By property size: 1-bedroom properties average $1K/night, 2-bedroom properties average $2K/night, 3-bedroom properties average $3K/night, 4+ bedroom properties average $5K/night. Rates peak in August and are lowest in May.

Guests in Tijuana book an average of 15 days in advance, down 27% from last year. By property size: 1-bedroom: 14 days, 2-bedroom: 15 days, 3-bedroom: 18 days, 4+ bedroom: 24 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Tijuana Airbnb and VRBO market has seen the following changes: supply declined 17%, revenue per listing decreased 3%, occupancy fell 5%, average nightly rates increased 21%, and lead time decreased 27%. These shifts highlight a move toward shorter booking windows and higher pricing, reflecting a more tactical, demand-sensitive environment.

In Tijuana, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 41% higher occupancy than weekdays.