Tijuana
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Annual revenue (actual)
MX$241.3k
12 mo avg
↑19%
from prior 12 mo
Occupancy rate
33%
12 mo avg
↑0%
from prior 12 mo
Avg daily rate
MX$1,692
12 mo avg
↑17%
from prior 12 mo
Lead time
16 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
MX$496
12 mo avg
↑10%
from prior 12 mo
Methodology note: Figures reflect Tijuana market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +$387,884 | — | — |
| Hot Tub | 🔒 8• (••%) | 🔒 +$1••••• (+••%) | 🔒 $4••••• | 🔒 $3••••• |
| Pool | 🔒 1•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $4••••• | 🔒 $2••••• |
| Gym | 🔒 1•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $4••••• | 🔒 $2••••• |
| Parking | 🔒 7•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +$9•••• (+••%) | 🔒 $3••••• | 🔒 $3••••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +$8•••• (+••%) | 🔒 $3••••• | 🔒 $3••••• |
| Internet | 🔒 7•• (••%) | 🔒 +$5•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Heating | 🔒 4•• (••%) | 🔒 +$4•••• (+••%) | 🔒 $3••••• | 🔒 $3••••• |
| TV | 🔒 7•• (••%) | 🔒 +$3•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.3 nights)
2 bedrooms (6.0 nights)
3 bedrooms (5.8 nights)
1 bedroom (5.7 nights)
Studio (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$88)
3 bedrooms (MX$53)
2 bedrooms (MX$34)
1 bedroom (MX$25)
Studio (MX$21)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
Over the 12 months ending September 2026, the Tijuana market averaged 1,854 active Airbnb and VRBO listings, down 10% from a year earlier and up 6% over two years.
An average Tijuana listing earns $201K/year. High-performing listings earn $530K, while low-performing listings earn $73K.
Average occupancy in Tijuana is 26%, producing RevPAR of $428 per available night.
4+ bedroom listings generate the highest average annual revenue in Tijuana, at $414K.
Rules vary across Tijuana. Tijuana: Lenient. No specific STR regulations or permits required. Operates under general business rules. Minimal enforcement, hosts operate freely. Rosarito: Lenient. No formal STR licensing system. Some properties register as tourist accommodations but not required. Very light enforcement, market largely unregulated. Playas de Tijuana: Lenient. Part of Tijuana municipality, same lack of specific STR rules. No permits or caps. Minimal enforcement, hosts operate without restrictions. Verify requirements for the property's jurisdiction.
The Tijuana Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 10% year-over-year, while RevPAR has increased 23%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are Internet (99%), TV (98%), Kitchen (96%). The strongest positive revenue associations are Hot Tub (+58%), Pool (+48%), Parking (+47%).
Average daily rate in Tijuana is $2K, up 18% year-over-year. Rates peak in August and are lowest in January.
Guests in Tijuana book an average of 16 days in advance, down 8% from last year. Booking windows range from 15 days for 1-bedroom listings to 25 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 51% higher than weekday occupancy.
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