Tijuana
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Overview
Annual Rev
MX$230k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
MX$1,667
12 mo avg
↑17%
from prior 12 mo
Lead time
16 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
MX$470
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Tijuana market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +$373,626 | — | — |
| Hot Tub | 🔒 8• (•%) | 🔒 +$1••••• (+••%) | 🔒 $4••••• | 🔒 $3••••• |
| Pool | 🔒 1•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $4••••• | 🔒 $2••••• |
| Gym | 🔒 1•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $4••••• | 🔒 $2••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $4••••• | 🔒 $2••••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| TV | 🔒 8•• (••%) | 🔒 +$6•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Parking | 🔒 7•• (••%) | 🔒 +$5•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Heating | 🔒 4•• (••%) | 🔒 +$2•••• (+•%) | 🔒 $3••••• | 🔒 $3••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.8 nights)
4+ bedrooms (6.4 nights)
1 bedroom (5.7 nights)
3 bedrooms (5.2 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$84)
3 bedrooms (MX$52)
2 bedrooms (MX$32)
1 bedroom (MX$26)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Over the 12 months ending August 2026, the Tijuana market averaged 1,850 active Airbnb and VRBO listings, down 11% from a year earlier and up 6% over two years.
An average Tijuana listing earns $193K/year. High-performing listings earn $510K, while low-performing listings earn $70K.
Average occupancy in Tijuana is 25%, producing RevPAR of $411 per available night.
4+ bedroom listings generate the highest average annual revenue in Tijuana, at $404K.
Rules vary across Tijuana. Tijuana: Lenient. No specific STR regulations or permits required. Operates under general tourism/business rules. Minimal enforcement, hosts operate freely. Rosarito: Lenient. No formal STR licensing system. General business permits may apply but rarely enforced. Tourism-friendly with minimal oversight. Playas de Tijuana: Lenient. Part of Tijuana municipality, same lack of specific STR rules. No registration requirements. Enforcement virtually non-existent, market operates informally. Verify requirements for the property's jurisdiction.
The Tijuana Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 11% year-over-year, while RevPAR has increased 17%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are TV (98%), Internet (98%), Kitchen (96%). The strongest positive revenue associations are Hot Tub (+64%), Pool (+51%), Gym (+47%).
Average daily rate in Tijuana is $2K, up 18% year-over-year. Rates peak in August and are lowest in January.
Guests in Tijuana book an average of 16 days in advance, down 12% from last year. Booking windows range from 14 days for 1-bedroom listings to 25 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 48% higher than weekday occupancy.