Sayulita
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Overview
Annual Rev
MX$844k
12 mo avg
↓18%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
MX$6,021
12 mo avg
↓2%
from prior 12 mo
Lead time
38 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
MX$1,798
12 mo avg
↓25%
from prior 12 mo
Methodology note: Figures reflect Sayulita market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +$1,614,968 | — | — |
| Hot Tub | 🔒 3•• (••%) | 🔒 +$1•••••• (+•••%) | 🔒 $2•••••• | 🔒 $1•••••• |
| Sauna | 🔒 6• (•%) | 🔒 +$1•••••• (+•••%) | 🔒 $2•••••• | 🔒 $1•••••• |
| Pool | 🔒 1••• (••%) | 🔒 +$8••••• (+•••%) | 🔒 $1•••••• | 🔒 $5••••• |
| Heating | 🔒 2•• (••%) | 🔒 +$5••••• (+••%) | 🔒 $1•••••• | 🔒 $1•••••• |
| EV Charger | 🔒 9• (•%) | 🔒 +$5••••• (+••%) | 🔒 $1•••••• | 🔒 $1•••••• |
| Barbecue | 🔒 7•• (••%) | 🔒 +$3••••• (+••%) | 🔒 $1•••••• | 🔒 $1•••••• |
| Gym | 🔒 5•• (••%) | 🔒 +$2••••• (+••%) | 🔒 $1•••••• | 🔒 $1•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (8.2 nights)
1 bedroom (6.5 nights)
3 bedrooms (5.6 nights)
4+ bedrooms (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$134)
3 bedrooms (MX$71)
2 bedrooms (MX$48)
1 bedroom (MX$31)
Professional host share
Professionally managed (74%)
Independent hosts (26%)
Over the 12 months ending August 2026, the Sayulita market averaged 5,303 active Airbnb and VRBO listings, up 2% from a year earlier and up 33% over two years.
An average Sayulita listing earns $684K/year. High-performing listings earn $3.3M, while low-performing listings earn $201K.
Average occupancy in Sayulita is 26%, producing RevPAR of $2K per available night.
4+ bedroom listings generate the highest average annual revenue in Sayulita, at $2.1M.
Rules vary across Sayulita. Sayulita: Lenient. No formal STR permits required, general business registration recommended. Minimal enforcement, most hosts operate informally. Punta de Mita: Lenient. Tourist zone with few STR-specific rules beyond business permits. Light enforcement, widespread informal operation. San Pancho: Lenient. No dedicated STR regulations, basic business registration exists. Very limited enforcement, small-scale informal rentals common. Verify requirements for the property's jurisdiction.
The Sayulita Airbnb and VRBO market appears broadly balanced. Supply has grown 2% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in December and March; it is lowest in September and October.
The most common amenities are Air Conditioning (97%), Internet (97%), Kitchen (96%). The strongest positive revenue associations are Washing Machine (+107%), Pool (+94%), Bbq (+94%).
Average daily rate in Sayulita is $8K, up 14% year-over-year. Rates peak in March and are lowest in August.
Guests in Sayulita book an average of 37 days in advance, down 6% from last year. Booking windows range from 32 days for 1-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Thursday and are lowest on Sunday. Weekend occupancy is 21% higher than weekday occupancy.