San Luis Potosi

As of June 2026, San Luis Potosí, Guanajuato, Querétaro, Zacatecas have 1,107 active Airbnb and VRBO listings. This represents a 3% decrease from the previous year.

The average Airbnb or VRBO in San Luis Potosi generates $95K per year. High-performing properties earn $234K/year, while low-performing properties earn $31K/year. Despite declining supply and revenue year-over-year, the 25% occupancy rate reveals a saturated market where demand isn't keeping pace with available inventory, creating significant performance variance among listings.

Airbnb and VRBO can be profitable in San Luis Potosi. Average annual revenue is $95K with 25% occupancy. High-performing properties earn up to $234K/year. Declining supply and revenue year-over-year suggest a contracting market, while the significant gap between average and top performers indicates substantial performance variance across the portfolio.

The average occupancy rate for Airbnbs and VRBOs in San Luis Potosi is 25%. This occupancy level, combined with an average nightly rate of $1K, results in a RevPAR (revenue per available room) of $197 per day.

4+ bedroom properties demonstrate the strongest performance in San Luis Potosi, with annual revenue of $191K. These properties balance operating costs and rental demand most effectively in the San Luis Potosi market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the San Luis Potosi area. San Luis Potosí: Lenient. No specific STR regulations, general business registration recommended. Minimal enforcement, hosts operate freely. Guanajuato: Lenient. Tourism registry suggested but rarely required. Light enforcement, widespread informal operations. Querétaro: Moderate. State tourism registration required, tax compliance expected. Sporadic enforcement in tourist zones. Zacatecas: Lenient. Basic business permits theoretically needed. Very light enforcement, hosts commonly operate without formal registration. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The San Luis Potosi Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 3% year-over-year, while RevPAR has decreased 8%. This indicates balanced supply-demand dynamics. The wide gap between average revenue ($95,443) and top performers ($233,954) suggests significant performance variance across properties, while the 25% occupancy rate reflects moderate market utilization with room for demand recovery.

Launch around May, 2-3 months before peak winter season (August peaks). This pre-peak timing lets you build reviews when competition is -8% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-February) when gaining traction is harder.

The most common amenities in San Luis Potosi listings include: Kitchen (99%), Tv (98%), Parking (56%), Washing Machine (46%), Balcony (39%). Amenities that boost revenue the most include Bbq, Gym, Pool, with Bbq properties earning approximately 31% more ($240K/year vs $183K/year).

Monthly estimated revenue per listing in San Luis Potosi over the last 12 months: May: $5K, June: $5K, July: $7K, August: $8K, September: $5K, October: $6K, November: $6K, December: $8K, January: $5K, February: $4K, March: $6K, April: $8K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in San Luis Potosi is $1K, up 31% year-over-year. By property size: 1-bedroom properties average $796/night, 2-bedroom properties average $1K/night, 3-bedroom properties average $1K/night, 4+ bedroom properties average $2K/night. Rates peak in April and are lowest in May.

Guests in San Luis Potosi book an average of 14 days in advance, down 28% from last year. By property size: 1-bedroom: 14 days, 2-bedroom: 13 days, 3-bedroom: 15 days, 4+ bedroom: 18 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the San Luis Potosi Airbnb and VRBO market has seen the following changes: supply declined 3%, revenue per listing decreased 8%, occupancy fell 13%, average nightly rates increased 31%, and lead time decreased 28%. The sharp rate increase amid falling occupancy suggests hosts are competing for fewer bookings, while the significant gap between average revenue ($95,443) and top performers ($233,954) indicates highly uneven market performance.

In San Luis Potosi, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 35% higher occupancy than weekdays.