Puerto Vallarta
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Overview
Annual Rev
MX$587.4k
12 mo avg
↓11%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
MX$4,170
12 mo avg
↑3%
from prior 12 mo
Lead time
41 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
MX$1,253
12 mo avg
↓20%
from prior 12 mo
Methodology note: Figures reflect Puerto Vallarta market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +$653,374 | — | — |
| Bicycles | 🔒 5• (•%) | 🔒 +$6••••• (+••%) | 🔒 $1•••••• | 🔒 $7••••• |
| Pool | 🔒 3••• (••%) | 🔒 +$4••••• (+•••%) | 🔒 $8••••• | 🔒 $4••••• |
| Hot Tub | 🔒 1••• (••%) | 🔒 +$3••••• (+••%) | 🔒 $1•••••• | 🔒 $6••••• |
| Lake Access | 🔒 3• (•%) | 🔒 +$2••••• (+••%) | 🔒 $1•••••• | 🔒 $7••••• |
| EV Charger | 🔒 2• (•%) | 🔒 +$1••••• (+••%) | 🔒 $9••••• | 🔒 $7••••• |
| Gym | 🔒 1••• (••%) | 🔒 +$6•••• (+•%) | 🔒 $8••••• | 🔒 $7••••• |
| Barbecue | 🔒 1••• (••%) | 🔒 +$5•••• (+•%) | 🔒 $8••••• | 🔒 $7••••• |
| Heating | 🔒 7•• (••%) | 🔒 +$7••• (+•%) | 🔒 $8••••• | 🔒 $7••••• |
| Pets Allowed | 🔒 1••• (••%) | 🔒 +$2••• (+•%) | 🔒 $8••••• | 🔒 $7••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (7.2 nights)
2 bedrooms (6.9 nights)
1 bedroom (6.9 nights)
4+ bedrooms (5.0 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$108)
3 bedrooms (MX$57)
2 bedrooms (MX$44)
1 bedroom (MX$35)
Professional host share
Professionally managed (80%)
Independent hosts (20%)
Over the 12 months ending August 2026, the Puerto Vallarta market averaged 9,330 active Airbnb and VRBO listings, down 0% from a year earlier and up 22% over two years.
An average Puerto Vallarta listing earns $435K/year. High-performing listings earn $1.6M, while low-performing listings earn $149K.
Average occupancy in Puerto Vallarta is 28%, producing RevPAR of $946 per available night.
4+ bedroom listings generate the highest average annual revenue in Puerto Vallarta, at $1.4M.
Rules vary across Puerto Vallarta. Puerto Vallarta: Moderate. Municipal license required, federal tax registration (RFC), tourist registry. Growing enforcement with fines for unlicensed properties. Nuevo Vallarta: Moderate. Same requirements as Puerto Vallarta - municipal permit, RFC, tourist registration. Enforcement increasing but many operate informally. Bucerías: Lenient. Technically requires municipal license and RFC but enforcement minimal. Many hosts operate without permits with little consequence. Verify requirements for the property's jurisdiction.
The Puerto Vallarta Airbnb and VRBO market appears broadly balanced. Supply has declined 0% year-over-year, while RevPAR has decreased 3%, showing no clear supply-demand imbalance.
RevPAR is highest in December and January; it is lowest in September and October.
The most common amenities are Air Conditioning (99%), Kitchen (98%), TV (97%). The strongest positive revenue associations are Pool (+102%), Washing Machine (+49%), Hot Tub (+35%).
Average daily rate in Puerto Vallarta is $5K, up 11% year-over-year. Rates peak in March and are lowest in August.
Guests in Puerto Vallarta book an average of 38 days in advance, down 5% from last year. Booking windows range from 34 days for 1-bedroom listings to 54 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 20% higher than weekday occupancy.