Puerto Vallarta

As of May 2026, Puerto Vallarta, Nuevo Vallarta, Bucerías have 9,139 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Puerto Vallarta generates $438K per year. High-performing properties earn $1.7M/year, while low-performing properties earn $147K/year. This wide revenue spread, coupled with a 13% drop in aggregate revenue, suggests that market success is increasingly concentrated in a select tier of listings that effectively capture demand despite a contraction in overall market earnings.

Airbnb and VRBO can be profitable in Puerto Vallarta. Average annual revenue is $438K with 29% occupancy. High-performing properties earn up to $1.7M/year. The performance gap between top earners and the average indicates that while the broader market faces a 13% revenue decline, top-tier assets maintain distinct pricing power and utilization levels.

The average occupancy rate for Airbnbs and VRBOs in Puerto Vallarta is 29%. This occupancy level, combined with an average nightly rate of $5K, results in a RevPAR (revenue per available room) of $932 per day.

4+ bedroom properties demonstrate the strongest performance in Puerto Vallarta, with annual revenue of $1.5M. These properties balance operating costs and rental demand most effectively in the Puerto Vallarta market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Puerto Vallarta area. Puerto Vallarta: Lenient. SECTUR registration required, tax registration with SAT and municipal authorities. In practice, enforcement is minimal and many hosts operate without full compliance. Property managers handle requirements. Nuevo Vallarta: Lenient. Same federal/state registration as Puerto Vallarta. Part of Bahía de Banderas municipality with light oversight. Many rentals operate informally within resort complexes with minimal enforcement. Bucerías: Lenient. Municipal business license and SECTUR registration technically required. Enforcement very light in this beach town. Most hosts operate through platforms with varying compliance levels. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Puerto Vallarta Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 13%. This indicates balanced supply-demand dynamics. The simultaneous contraction in supply and revenue suggests that the market is recalibrating to lower demand levels rather than experiencing a simple surplus or shortage.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 29% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-September) when gaining traction is harder.

The most common amenities in Puerto Vallarta listings include: Air Conditioning (98%), Kitchen (96%), Tv (89%), Pool (79%), Washing Machine (73%). Amenities that boost revenue the most include Pool, Hot Tub, Washing Machine, with Pool properties earning approximately 100% more ($929K/year vs $465K/year).

Monthly estimated revenue per listing in Puerto Vallarta over the last 12 months: May: $24K, June: $21K, July: $25K, August: $20K, September: $15K, October: $17K, November: $27K, December: $45K, January: $40K, February: $35K, March: $37K, April: $33K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Puerto Vallarta is $5K, up 6% year-over-year. By property size: 1-bedroom properties average $3K/night, 2-bedroom properties average $4K/night, 3-bedroom properties average $6K/night, 4+ bedroom properties average $17K/night. Rates peak in March and are lowest in August.

Guests in Puerto Vallarta book an average of 38 days in advance, down 12% from last year. By property size: 1-bedroom: 34 days, 2-bedroom: 39 days, 3-bedroom: 41 days, 4+ bedroom: 55 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Puerto Vallarta Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 13%, occupancy fell 8%, average nightly rates increased 6%, and lead time decreased 12%. These metrics reflect a tightening market environment where hosts are attempting to offset lower occupancy and shorter booking windows with higher pricing.

In Puerto Vallarta, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 17% higher occupancy than weekdays.