Puerto Vallarta
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Annual revenue (actual)
MX$581.2k
12 mo avg
↓8%
from prior 12 mo
Occupancy rate
38%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
MX$4,157
12 mo avg
↑5%
from prior 12 mo
Lead time
42 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
MX$1,253
12 mo avg
↓14%
from prior 12 mo
Methodology note: Figures reflect Puerto Vallarta market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +$633,874 | — | — |
| Sauna | 🔒 1•• (•%) | 🔒 +$6••••• (+••%) | 🔒 $1•••••• | 🔒 $7••••• |
| Pool | 🔒 3••• (••%) | 🔒 +$4••••• (+•••%) | 🔒 $8••••• | 🔒 $4••••• |
| Lake Access | 🔒 4• (•%) | 🔒 +$3••••• (+••%) | 🔒 $1•••••• | 🔒 $7••••• |
| Hot Tub | 🔒 1••• (••%) | 🔒 +$2••••• (+••%) | 🔒 $9••••• | 🔒 $7••••• |
| EV Charger | 🔒 2• (•%) | 🔒 +$2••••• (+••%) | 🔒 $1•••••• | 🔒 $7••••• |
| Barbecue | 🔒 1••• (••%) | 🔒 +$2••••• (+••%) | 🔒 $9••••• | 🔒 $7••••• |
| Heating | 🔒 8•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $9••••• | 🔒 $7••••• |
| Gym | 🔒 1••• (••%) | 🔒 +$1••••• (+••%) | 🔒 $8••••• | 🔒 $7••••• |
| TV | 🔒 4••• (••%) | 🔒 +$1••••• (+••%) | 🔒 $8••••• | 🔒 $6••••• |
| Parking | 🔒 3••• (••%) | 🔒 +$7•••• (+••%) | 🔒 $8••••• | 🔒 $7••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (7.1 nights)
1 bedroom (6.8 nights)
2 bedrooms (6.1 nights)
Studio (5.4 nights)
4+ bedrooms (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$98)
3 bedrooms (MX$59)
2 bedrooms (MX$45)
1 bedroom (MX$35)
Studio (MX$30)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Over the 12 months ending September 2026, the Puerto Vallarta market averaged 9,319 active Airbnb and VRBO listings, down 0% from a year earlier and up 22% over two years.
An average Puerto Vallarta listing earns $432K/year. High-performing listings earn $1.6M, while low-performing listings earn $148K.
Average occupancy in Puerto Vallarta is 28%, producing RevPAR of $943 per available night.
4+ bedroom listings generate the highest average annual revenue in Puerto Vallarta, at $1.4M.
Rules vary across Puerto Vallarta. Puerto Vallarta: Moderate. Registration with tourism authority required, tax obligations (IVA, ISR, lodging tax). No owner-occupancy rules. Growing enforcement with fines for unregistered properties, though many still operate informally. Nuevo Vallarta: Moderate. Same federal/state requirements as Puerto Vallarta. Hotel zone regulations apply. Enforcement increasing but inconsistent. Bucerías: Lenient. Technically same registration requirements, but enforcement minimal in practice. Many hosts operate without full compliance in this smaller beach town. Verify requirements for the property's jurisdiction.
The Puerto Vallarta Airbnb and VRBO market appears broadly balanced. Supply has declined 0% year-over-year, while RevPAR has decreased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in December and January; it is lowest in September and October.
The most common amenities are Internet (99%), Air Conditioning (99%), TV (98%). The strongest positive revenue associations are Pool (+102%), Washing Machine (+45%), Hot Tub (+38%).
Average daily rate in Puerto Vallarta is $5K, up 11% year-over-year. Rates peak in March and are lowest in September.
Guests in Puerto Vallarta book an average of 38 days in advance. Booking windows range from 34 days for 1-bedroom listings to 54 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 21% higher than weekday occupancy.
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