Puebla

As of May 2026, Puebla, Cholula have 2,496 active Airbnb and VRBO listings. This represents a 14% decrease from the previous year.

The average Airbnb or VRBO in Puebla generates $101K per year. High-performing properties earn $290K/year, while low-performing properties earn $33K/year. The stark disparity between top and bottom earners suggests that market success is heavily skewed toward a select segment, indicating that inventory quality is a major driver of revenue variance.

Airbnb and VRBO can be profitable in Puebla. Average annual revenue is $101K with 25% occupancy. High-performing properties earn up to $290K/year. With supply contracting, the gap between average and high-performing units highlights a market where concentrated demand favors properties that capture a disproportionate share of the limited inventory.

The average occupancy rate for Airbnbs and VRBOs in Puebla is 25%. This occupancy level, combined with an average nightly rate of $1K, results in a RevPAR (revenue per available room) of $209 per day.

4+ bedroom properties demonstrate the strongest performance in Puebla, with annual revenue of $268K. These properties balance operating costs and rental demand most effectively in the Puebla market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Puebla area. Puebla: Lenient. No specific STR regulations or registration requirements. Operates under general tourism and tax laws. Minimal enforcement, hosts operate freely. Cholula: Lenient. No dedicated STR framework. Subject to municipal business permits and federal tax obligations only. Very light enforcement, market largely unregulated. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Puebla Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 14% year-over-year, while RevPAR has increased 7%. This indicates healthy demand growth outpacing supply. As supply tightens, the remaining operators are benefiting from a more favorable competitive environment, driving higher revenue per unit.

Launch around September, 2-3 months before peak fall season (December peaks). This pre-peak timing lets you build reviews when competition is -6% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (June-February) when gaining traction is harder.

The most common amenities in Puebla listings include: Kitchen (98%), Tv (93%), Balcony (47%), Parking (45%), Washing Machine (45%). Amenities that boost revenue the most include Hot Tub, Pool, Gym, with Hot Tub properties earning approximately 79% more ($364K/year vs $203K/year).

Monthly estimated revenue per listing in Puebla over the last 12 months: May: $5K, June: $5K, July: $7K, August: $7K, September: $7K, October: $6K, November: $8K, December: $9K, January: $6K, February: $4K, March: $6K, April: $7K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Puebla is $1K, up 32% year-over-year. By property size: 1-bedroom properties average $782/night, 2-bedroom properties average $1K/night, 3-bedroom properties average $1K/night, 4+ bedroom properties average $3K/night. Rates peak in December and are lowest in May.

Guests in Puebla book an average of 17 days in advance, down 24% from last year. By property size: 1-bedroom: 16 days, 2-bedroom: 17 days, 3-bedroom: 18 days, 4+ bedroom: 22 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Puebla Airbnb and VRBO market has seen the following changes: supply declined 14%, revenue per listing increased 7%, occupancy fell 6%, average nightly rates increased 32%, and lead time decreased 24%. These metrics reveal a shift toward a higher-rate, lower-occupancy model, suggesting that hosts are prioritizing pricing power over volume.

In Puebla, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 49% higher occupancy than weekdays.