Puebla
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Annual revenue (actual)
MX$135k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
32%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
MX$1,017
12 mo avg
↑29%
from prior 12 mo
Lead time
18 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
MX$276
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Puebla market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +$187,153 | — | — |
| Hot Tub | 🔒 5• (•%) | 🔒 +$1••••• (+••%) | 🔒 $4••••• | 🔒 $2••••• |
| Lake Access | 🔒 1• (•%) | 🔒 +$1••••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Pool | 🔒 1•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Sauna | 🔒 3• (•%) | 🔒 +$1••••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +$9•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Parking | 🔒 9•• (••%) | 🔒 +$7•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| Heating | 🔒 1•• (••%) | 🔒 +$5•••• (+••%) | 🔒 $2••••• | 🔒 $2••••• |
| EV Charger | 🔒 5 (•%) | 🔒 +$4•••• (+••%) | 🔒 $2••••• | 🔒 $2••••• |
| Gym | 🔒 1•• (••%) | 🔒 +$4•••• (+••%) | 🔒 $2••••• | 🔒 $2••••• |
| TV | 🔒 1••• (••%) | 🔒 +$4•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (5.7 nights)
2 bedrooms (5.7 nights)
1 bedroom (5.5 nights)
3 bedrooms (5.5 nights)
4+ bedrooms (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$27)
2 bedrooms (MX$20)
3 bedrooms (MX$19)
1 bedroom (MX$18)
Studio (MX$17)
Professional host share
Professionally managed (56%)
Independent hosts (44%)
Over the 12 months ending September 2026, the Puebla market averaged 2,754 active Airbnb and VRBO listings, up 3% from a year earlier and up 18% over two years.
An average Puebla listing earns $112K/year. High-performing listings earn $320K, while low-performing listings earn $38K.
Average occupancy in Puebla is 25%, producing RevPAR of $235 per available night.
4+ bedroom listings generate the highest average annual revenue in Puebla, at $315K.
Rules vary across Puebla. Puebla: Lenient. No specific STR regulations or registration requirements. Hosts operate freely through platforms like Airbnb with minimal oversight. Enforcement essentially non-existent. Cholula: Lenient. No dedicated STR laws or permit requirements. Properties operate without formal registration. Given tourism focus, authorities take hands-off approach. Minimal to no enforcement. Verify requirements for the property's jurisdiction.
The Puebla Airbnb and VRBO market appears broadly balanced. Supply has grown 3% year-over-year, while RevPAR has increased 22%, showing no clear supply-demand imbalance.
RevPAR is highest in July and May; it is lowest in February and January.
The most common amenities are Internet (100%), Kitchen (99%), TV (93%). The strongest positive revenue associations are Hot Tub (+81%), Pool (+71%), Parking (+50%).
Average daily rate in Puebla is $1K, up 35% year-over-year. Rates peak in May and are lowest in October.
Guests in Puebla book an average of 19 days in advance, down 3% from last year. Booking windows range from 17 days for 1-bedroom listings to 25 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 50% higher than weekday occupancy.
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