Puebla
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Overview
Annual Rev
MX$138.2k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
MX$998
12 mo avg
↑31%
from prior 12 mo
Lead time
18 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
MX$279
12 mo avg
↓7%
from prior 12 mo
Methodology note: Figures reflect Puebla market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +$163,823 | — | — |
| Pool | 🔒 1•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Lake Access | 🔒 1• (•%) | 🔒 +$1••••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Hot Tub | 🔒 6• (•%) | 🔒 +$1••••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +$7•••• (+••%) | 🔒 $2••••• | 🔒 $2••••• |
| Bicycles | 🔒 1• (•%) | 🔒 +$7•••• (+••%) | 🔒 $2••••• | 🔒 $2••••• |
| Gym | 🔒 1•• (••%) | 🔒 +$5•••• (+••%) | 🔒 $2••••• | 🔒 $2••••• |
| Heating | 🔒 1•• (•%) | 🔒 +$4•••• (+••%) | 🔒 $2••••• | 🔒 $2••••• |
| Parking | 🔒 9•• (••%) | 🔒 +$3•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| EV Charger | 🔒 5 (•%) | 🔒 +$2•••• (+••%) | 🔒 $2••••• | 🔒 $2••••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +$2•••• (+••%) | 🔒 $2••••• | 🔒 $2••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.1 nights)
3 bedrooms (5.8 nights)
1 bedroom (5.6 nights)
4+ bedrooms (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$26)
2 bedrooms (MX$19)
3 bedrooms (MX$19)
1 bedroom (MX$18)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Over the 12 months ending August 2026, the Puebla market averaged 2,683 active Airbnb and VRBO listings, down 1% from a year earlier and up 15% over two years.
An average Puebla listing earns $114K/year. High-performing listings earn $322K, while low-performing listings earn $39K.
Average occupancy in Puebla is 25%, producing RevPAR of $237 per available night.
4+ bedroom listings generate the highest average annual revenue in Puebla, at $318K.
Rules vary across Puebla. Puebla: Lenient. No specific STR regulations or registration system. General business tax and tourism registration theoretically required but rarely enforced. Hosts operate freely on platforms. Cholula: Lenient. No dedicated STR framework. Municipal business license nominally needed but enforcement minimal. High tourist area with many unregistered rentals operating openly. Verify requirements for the property's jurisdiction.
The Puebla Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 1% year-over-year, while RevPAR has increased 24%, suggesting demand is outpacing available supply.
RevPAR is highest in July and May; it is lowest in February and January.
The most common amenities are Internet (99%), Kitchen (98%), TV (94%). The strongest positive revenue associations are Pool (+68%), Hot Tub (+60%), Bbq (+49%).
Average daily rate in Puebla is $1K, up 36% year-over-year. Rates peak in May and are lowest in October.
Guests in Puebla book an average of 19 days in advance, down 6% from last year. Booking windows range from 17 days for 1-bedroom listings to 25 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 52% higher than weekday occupancy.