Progreso

As of May 2026, Progreso, Mérida, Celestún have 1,348 active Airbnb and VRBO listings. This represents a 9% decrease from the previous year.

The average Airbnb or VRBO in Progreso generates $232K per year. High-performing properties earn $699K/year, while low-performing properties earn $75K/year. The massive earnings spread suggests that market success is heavily skewed toward a small segment of dominant listings rather than broad-based profitability.

Airbnb and VRBO can be profitable in Progreso. Average annual revenue is $232K with 25% occupancy. High-performing properties earn up to $699K/year. A 25% occupancy rate indicates that even top-tier earners rely on premium pricing strategies rather than high-volume turnover to achieve their revenue figures.

The average occupancy rate for Airbnbs and VRBOs in Progreso is 25%. This occupancy level, combined with an average nightly rate of $3K, results in a RevPAR (revenue per available room) of $467 per day.

4+ bedroom properties demonstrate the strongest performance in Progreso, with annual revenue of $495K. These properties balance operating costs and rental demand most effectively in the Progreso market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Progreso area. Progreso: Lenient. No specific STR regulations or permits required. Operates under general tourism/business rules. Minimal enforcement, hosts operate freely. Mérida: Moderate. Municipal license required, property tax compliance, safety standards. Growing enforcement in tourist zones, many unlicensed rentals still operate. Celestún: Lenient. No formal STR framework. General business registration optional. Virtually no enforcement, small-scale informal operations common. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Progreso Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 9% year-over-year, while RevPAR has decreased 10%. This indicates balanced supply-demand dynamics. The synchronized contraction in both supply and revenue suggests a market currently undergoing a structural reset rather than a simple growth phase.

Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is -42% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-October) when gaining traction is harder.

The most common amenities in Progreso listings include: Air Conditioning (97%), Kitchen (97%), Tv (92%), Pool (90%), Balcony (71%). Amenities that boost revenue the most include Hot Tub, Pool, Air Conditioning, with Hot Tub properties earning approximately 53% more ($819K/year vs $535K/year).

Monthly estimated revenue per listing in Progreso over the last 12 months: May: $12K, June: $11K, July: $14K, August: $16K, September: $11K, October: $7K, November: $10K, December: $19K, January: $15K, February: $11K, March: $18K, April: $26K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Progreso is $3K, up 13% year-over-year. By property size: 1-bedroom properties average $1K/night, 2-bedroom properties average $2K/night, 3-bedroom properties average $3K/night, 4+ bedroom properties average $6K/night. Rates peak in December and are lowest in May.

Guests in Progreso book an average of 28 days in advance, down 25% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 27 days, 3-bedroom: 29 days, 4+ bedroom: 36 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Progreso Airbnb and VRBO market has seen: supply declined 9%, revenue per listing decreased 10%, occupancy fell 8%, average nightly rates increased 13%, and lead time decreased 25%. These metrics reveal a shift toward shorter booking windows and higher price sensitivity, indicating operators are prioritizing rate integrity over consistent occupancy.

In Progreso, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 24% higher occupancy than weekdays.