Pochutla

As of June 2026, Puerto Escondido, Huatulco, Pochutla have 1,232 active Airbnb and VRBO listings. This represents a 2% decrease from the previous year.

The average Airbnb or VRBO in Pochutla generates $203K per year. High-performing properties earn $807K/year, while low-performing properties earn $69K/year. The massive earnings gap suggests a bifurcated market where top-tier assets capture the vast majority of demand, while the broader inventory struggles to maintain revenue amid a 15.7% decline in annual returns.

Airbnb and VRBO can be profitable in Pochutla. Average annual revenue is $203K with 22% occupancy. High-performing properties earn up to $807K/year. An occupancy rate of 22% indicates a reliance on high-margin bookings rather than volume, highlighting a market where revenue concentration among top performers dictates overall profitability metrics.

The average occupancy rate for Airbnbs and VRBOs in Pochutla is 22%. This occupancy level, combined with an average nightly rate of $2K, results in a RevPAR (revenue per available room) of $470 per day.

4+ bedroom properties demonstrate the strongest performance in Pochutla, with annual revenue of $820K. These properties balance operating costs and rental demand most effectively in the Pochutla market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Pochutla area. Puerto Escondido: Lenient. No specific STR regulations or registration required. Operates under general tourism business rules. Minimal enforcement, widespread informal hosting. Huatulco: Lenient. Basic tourism registration suggested but rarely enforced. No occupancy rules or caps. Light oversight, hosts operate freely. Pochutla: Lenient. No formal STR framework. General business permits theoretically required but not enforced. Minimal regulation, informal rentals common. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Pochutla Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 2% year-over-year, while RevPAR has decreased 16%. This indicates balanced supply-demand dynamics. The simultaneous decline in both supply and revenue suggests that while competition is thinning, the market is experiencing a contraction in aggregate demand rather than an improvement in pricing power.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 73% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-June) when gaining traction is harder.

The most common amenities in Pochutla listings include: Kitchen (93%), Balcony (76%), Air Conditioning (61%), Tv (57%), Private Yard (48%). Amenities that boost revenue the most include Pool, Washing Machine, Bbq, with Pool properties earning approximately 120% more ($801K/year vs $364K/year).

Monthly estimated revenue per listing in Pochutla over the last 12 months: May: $10K, June: $7K, July: $11K, August: $11K, September: $7K, October: $8K, November: $15K, December: $22K, January: $24K, February: $19K, March: $19K, April: $18K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Pochutla is $2K, up 9% year-over-year. By property size: 1-bedroom properties average $2K/night, 2-bedroom properties average $3K/night, 3-bedroom properties average $5K/night, 4+ bedroom properties average $9K/night. Rates peak in April and are lowest in May.

Guests in Pochutla book an average of 28 days in advance, down 18% from last year. By property size: 1-bedroom: 26 days, 2-bedroom: 29 days, 3-bedroom: 35 days, 4+ bedroom: 36 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Pochutla Airbnb and VRBO market has seen the following changes: supply declined 2%, revenue per listing decreased 16%, occupancy fell 16%, average nightly rates increased 9%, and lead time decreased 18%. These metrics reveal a transition toward shorter booking windows and higher rate sensitivity, suggesting hosts are struggling to maintain occupancy despite modest rate hikes.

In Pochutla, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 9% higher occupancy than weekdays.